The document discusses Blue Dot, a rewards program that provides incentives like experiences and recognition for supporting charities. It offers money-can't-buy rewards to individuals who donate, volunteer, or engage with charities on social media. Charities can use Blue Dot to engage and reward existing supporters, track supporter data, and sell Blue Dot rewards to businesses for cause marketing partnerships. The 5-step process involves engaging supporters, rewarding them with Blue Dot offers, recognizing contributions, sharing actions on social media, and analyzing supporter data.

1. The reward point for good!

3. Blue
Dots
are
reward
points
for
doing
good
About
Blue
Dot
www.bluedotworld.com
Blue
Dot
provides
money-­‐can’t-­‐buy
rewards,
unique
job
experiences
&
recogni>on
on
CVs
for
people
suppor>ng
any
of
9,000
chari>es
in
the
UK
&
100,000
globally.
Founded
by
Chris
Ward
aKer
he
helped
raise
£480m
as
a
Director
for
Comic
Relief
and
the
legacy
of
the
2010
FIFA
World
Cup,
and
then
found
shoppers
in
his
local
WesSield
Centre
had
spent
£870m
in
the
same
period.
Through
Blue
Dot,
chari>es
can
engage
more
volunteers
&
donors,
and
reward
their
supporters.

4. Chari>es
use
it
to…
Reward
supporters
with
money-­‐ Engage,
incen.vise
&
can’t-­‐buy
offers,
career
reward
supporters
&
experiences
&
recogni.on
on
CVs
promote
their
charity
Individuals
Chari.es
Businesses
Sell
Blue
Dots
to
businesses,
amplify
exis.ng
links
&
create
new
partnerships

5. It
works
in
5
easy
steps
1.
Engage
5.
Record
2.
Reward
YOUR
CHARITY
4.
Socialise
3.Recognise

6. 1.
Engage…
exis>ng
&
new
supporters
Who
are
you
looking
at?
Raise
£500
for
Marie
Curie
Give
£5
a
month
to
Help
for
by
Christmas
and
we’ll
give
Heroes
and
win
a
signed
you
10
Blue
Dots:?
England
Shirt…
You
can
exchange
them
for
Strictly
Come
Dancing
>ckets,
signed
CDs
or
just
some
great
magazines:
Take
part
in
our
Volunteering
Go
to
bluedotworld.com/
Day
and
win
>ckets
to
Noel’s
helpfor
UK
Arena
Tour!
heroes
for
more
informa>on
Blue
Dot
is
the
new
social
currency
Sign-­‐up
here:
for
people
who
do
good.
Sign-­‐up
for
the
Kilimanjaro
and
get
another
10
Dots.
Use
the
money-­‐can’t
buy
celebrity
rewards
and
work
experiences
that
will
best
incen>vise
your
audience

7. 2.
Reward…
with
offers
in
the
Blue
Dot
Store
A
tailored
thank-­‐you
message
Choose
a
reward
from
the
store
And
user
shares
on
social
networks:

8. 3.
Recognise…
all
good
ac>ons
on
their
‘Good
CV’
Include
your
logo,
links
and
Twieer
handle
And
user
shares
on
social
networks:

9. 4.
Socialise…
every
single
ac>on
through
Facebook
&
Twieer
Charity
Twieer
handles,
hashtags
&
links
are
shared
I
got
5
Blue
Dots
by
volunteering
for
@charity
I
got
5
Blue
Dots
by
dona>ng
£5
to
@charity
hep://your
website

10. 5.
Record…
analy>cs
for
on-­‐going,
personalised
communica>on
Improve
campaign
performance
Use
our
newsleeer
and
social
networks
to
con>nue
the
conversa>on
•
Who
par>cipated
•
What
mo>vated
them
•
They
record
their
ac>ons
+

11. 5
ways
for
chari>es
to
use
Blue
Dot
1
Engage
supporters
using
Blue
Dot
website
2
Give
out
Blue
Dots
3
Sell
Blue
Dots
to
businesses
4
Create
a
branded
Blue
Dot
page
5
Use
Blue
Dot
World
Agency
Services

12. 1
Engage
supporters
using
Blue
Dot
website
• Blue
Dots
are
given
for
dona>ons,
volunteering
&
‘liking’
non-­‐profit
Facebook
pages
at
www.bluedotworld.com.
• Publicise
via
your
website,
Facebook
&
twieer
feeds
&
e-­‐mail
communica>ons,
how
your
supporters
can
get
rewards
by
suppor>ng
your
charity
at
bluedotworld.com
Receive
1
Dot
for
every
£1
donated
via
Receive
1
Dot
for
‘liking’
non-­‐profit
bluedotworld.com
Facebook
pages
• 72
chari>es
have
already
received
dona>ons
via
Blue
Dot’s
website

13. 2
Give
out
Blue
Dots
Your
exis>ng
campaigns
Blue
Dot
Increased
support
• Volunteering
programmes
• More
supporters
engaged
• Donors
• Supporters
rewarded
&
•
•
Fundraisers
Challenge
events
+
=
•
recognised
Thousands
of
posi>ve
social
men>ons
• Event
sponsorship
• Data
to
improve
your
• Payroll
giving
campaigns
Quick
and
easy
to
get
started:
• Easily
distribute
Blue
Dots
using
e-­‐voucher
codes
that
can
be
emailed
or
embedded
in
a
website
• Any
good
ac>on
can
be
rewarded
-­‐
agree
with
Blue
Dot
the
ac>ons
and
number
of
Dots
for
each.
We
have
a
standard
structure
for
each
ac>on

14. 3
Sell
Blue
Dots
to
businesses
• Businesses
buy
&
sponsor
Blue
Dots
as
part
of
cause
related
marke>ng
• Use
Blue
Dots
to
amplify
an
exis>ng
partnership
or
help
create
new
partnerships
Twieer
handles,
hashtags
&
links
are
shared
Include
business
in
Good
Account
I
got
5
Blue
Dots
by
working
with
@business
&
volunteering
for
@charity
I
volunteered
with
@business
I
got
5
Blue
Dots
by
volunteering
with
@business
to
support
to
support
@charity
@charity
hep://your
website

15. 4
Create
a
branded
Blue
Dot
page
Get
a
branded
page
just
for
you
‘Lock’
the
site
to
your
charity
• Add
your
own
offers
• Your
own
logos
&
info
• Live
stream
locked
to
your
charity
ac>vity
• Embed
your
facebook
page
and
‘like’
bueon

16. 5
Use
Blue
Dot
World
Agency
Services
Exper>se
in
commercial
partnerships,
social
media,
campaigning
&
communica>ons
to
provide
online,
media,
marke>ng,
adver>sing
&
design
services
Create
a
cause
marke>ng
campaign
with
Blue
Dot

17. Gemng
started
/
pilot
a
Blue
Dot
scheme
It’s
quick
and
easy
to
get
started
using
Blue
Dots.
They
can
be
used
to
incen>vise
/
reward
/
promote
any
good
ac>ons
your
supporters
do
There’s
lots
of
possibili>es,
but
here’s
a
few
ideas:
Tell
your
supporters
they
can
support
you
and
get
Dots
already
on
our
site
Give
out
Dots:
to
volunteers
or
fundraisers
for
specific
ac>vi>es
Corporate
partnerships:
use
Blue
Dots
to
enhance
an
exis>ng
or
help
establish
a
new
corporate
partnership
Get
in
touch
to
talk
through
the
different
ways
Blue
Dot
can
help
you.

18. Find
out
more
about
using
Blue
Dot
to
harness
the
power
of
big
brands
and
celebri>es
About
Blue
Dot
Contacts
www.bluedotworld.com
• Media
coverage
–
BBC
Radio
2,
BBC
Radio
London,
The
Guardian,
Blue
Dot
World
Ltd.
Financial
Times,
Huffington
Post,
5th
Floor,
52
Horseferry
Road,
Third
Sector,
Marke>ng
Week,
London
SW1P
2AF
Money
Week,
Music
Week
Chris
Ward
• Awarded
a
grant
from
the
NESTA
chris@bluedotworld.com
Innova>on
in
Giving
Fund
+447932
746
591
• Contracted
by
the
UK
Government
Cabinet
Office
Jon
Stephens
• Recognised
by
HMRC
jon@bluedotworld.com
+447799
470
596