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Julie Hawker
       Cosmic



 The Value of Social
Impact Measurement
Impact Matters

• Social Audit
• SROI
• Triple-bottom line
• Reports
• Strategy loop
• Stakeholders
In the beginning… 1996
COSMIC

• ICT Services                  Consultancy Services
   – Web                        Leadership Development
   – Training                      (SE)
   – Tech Support                 Workshops
   – Consultancy                  Summer Schools
   – SEO                          Student placements
   – Digital Marketing            Work Experience
                                  Research
• ICT Projects                    Digital Inclusion pilots
   – ICT for Communities
   – Digital Mentoring
   – Social Impact Tracker
Digital Inclusion
Visionary
Social Audit 2006
Summary of Recommendations
• Review our approach to our work with young people ….. to focus on providing
   an effective work experience
• Look at providing a more diverse range of training opportunities to satisfy the
   needs of older learners
• Continuation of negotiations with partner organisations for mobile training
   resources to be achieved ‘post-Shuttle’
• Marketing services specifically to SME’s and VCOs (separately)
• Review of proposals to structure services into a ‘multi-disciplinary’ and client-
   centred arrangement
• Regular information to clients on new technologies etc – Clients Newsletter
• Explore further potential for improved work / life balance policies
• Introduction of a new support and supervision structure with the appointment of
   team leaders
• Continual development of opportunities to promote our work nationally and to
   host visits.
That’s Business!
Strategy


Build the Business
                     Create the Culture
Business
      Charity with                                               generating
                        Charity           Social       Social
     fundraised or                                                 profit,      Commercial
                      generating          benefit     Purpose
          grant                                                  donated in      enterprise
                       income            enterprise   Business
        income                                                     part to
                                                                   charity




     Social Impact                          Blended returns                   Financial Impact




Source : Cheng et al 2010, Venturesome
People and Skills
Stakeholders
                                 COSMICs Stakeholder Map




  Town                                 District                    Local
 Council                              Council                      Schools


            Community
                                                        Partners
             Groups
                                        Staff

                      Young
                                                     Directors
                      People
 County
                                                                    Youth Club
 Councils
                  Drop-In
                                     COSMIC            Members
                 Customers


                      Trainees
                                                   Paying
                                                  Customers
                                    Funders

            Volunteers
                                                        Partners
  Local
Community                          Chambers                        Rotary Club
 Groups                               of
                                   Commerce
Is not an option!
COSMIC Values

Inspirational   Supportive        Innovative           Ethical             Friendly



                Looking after    Always seeking     Being true to       Approaching all
 Finding ways    others in all    new ways to      ourselves and         contact and
to encourage,        we do        improve and     what we believe       communication
   lead and       – treating      enhance our       in – honesty,        with a warm
     excite     people as we        work and      fairness, integrity        heart
                  like to be         impact
                    treated
Catch the Cow!


• “if you want milk don’t sit on a
  stool in the middle of a field in the
  hope that the cow will back up to
  you!”

          • “Screw It – Lets Do It”
            Richard Branson
Julie Hawker
Chief Executive, COSMIC

  julie@cosmic.org.uk


     @cosmicjulie

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The Value of Impact Measurement, Julie Hawker

  • 1.
  • 2. Julie Hawker Cosmic The Value of Social Impact Measurement
  • 3. Impact Matters • Social Audit • SROI • Triple-bottom line • Reports • Strategy loop • Stakeholders
  • 5. COSMIC • ICT Services  Consultancy Services – Web  Leadership Development – Training (SE) – Tech Support  Workshops – Consultancy  Summer Schools – SEO  Student placements – Digital Marketing  Work Experience  Research • ICT Projects  Digital Inclusion pilots – ICT for Communities – Digital Mentoring – Social Impact Tracker
  • 8.
  • 9. Social Audit 2006 Summary of Recommendations • Review our approach to our work with young people ….. to focus on providing an effective work experience • Look at providing a more diverse range of training opportunities to satisfy the needs of older learners • Continuation of negotiations with partner organisations for mobile training resources to be achieved ‘post-Shuttle’ • Marketing services specifically to SME’s and VCOs (separately) • Review of proposals to structure services into a ‘multi-disciplinary’ and client- centred arrangement • Regular information to clients on new technologies etc – Clients Newsletter • Explore further potential for improved work / life balance policies • Introduction of a new support and supervision structure with the appointment of team leaders • Continual development of opportunities to promote our work nationally and to host visits.
  • 11. Strategy Build the Business Create the Culture
  • 12. Business Charity with generating Charity Social Social fundraised or profit, Commercial generating benefit Purpose grant donated in enterprise income enterprise Business income part to charity Social Impact Blended returns Financial Impact Source : Cheng et al 2010, Venturesome
  • 14. Stakeholders COSMICs Stakeholder Map Town District Local Council Council Schools Community Partners Groups Staff Young Directors People County Youth Club Councils Drop-In COSMIC Members Customers Trainees Paying Customers Funders Volunteers Partners Local Community Chambers Rotary Club Groups of Commerce
  • 15. Is not an option!
  • 16. COSMIC Values Inspirational Supportive Innovative Ethical Friendly Looking after Always seeking Being true to Approaching all Finding ways others in all new ways to ourselves and contact and to encourage, we do improve and what we believe communication lead and – treating enhance our in – honesty, with a warm excite people as we work and fairness, integrity heart like to be impact treated
  • 17. Catch the Cow! • “if you want milk don’t sit on a stool in the middle of a field in the hope that the cow will back up to you!” • “Screw It – Lets Do It” Richard Branson
  • 18. Julie Hawker Chief Executive, COSMIC julie@cosmic.org.uk @cosmicjulie