10 Must Knows for Successful Crowdfunding


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10 Must Knows for Successful Crowdfunding

  1. 1. Introducing Katipult: Online Fundraising Software A Product of JOI Media A turnkey software solution for enterprises and nonprofits www.katipult.comContact Information Phone Email TwitterSun Life Plaza West Tower 403.457.8008 info@joimedia.com @JOIMedia144-4 Avenue SW Suite 1600Calgary, T2P 3N4 Canada
  2. 2. On Katipult, a donation isn’t the end, it’s the beginning.The fundraising landscape is changing rapidly with new technologies andgiving trends. Fundraising 2.0 – multi-generational, multi-strategy, multi-channel Online donations are a larger percentage of giving every year, both in total revenue and number of donors. In 2010 online donations increased 34% to $20+ billion; the growth in online donations by organization size was as follows: 60 50 40 30 Y-O-Y % growth 20 10 0 Small Medium Large Organizations Organizations Organizations Organization Size
  3. 3. On Katipult, a donation isn’t the end, it’s the beginning.The Internet is a significant source of new donors! Online donors areyounger, have higher incomes, give more the first time and give moreover time than offline donators. Online-aquired Donors Offline-aquired Donors Median age Median age 25 - 55 Age 45 - 75+ $ $ $100k+ $100k+ earners Average Income earners 32% 18% $62 Average First Time Donation $32 Median gift Median gift
  4. 4. On Katipult, a donation isn’t the end, it’s the beginning.We provide the tools to effectively ENGAGE the donors and supportersof your organization. Demonstrating Impact Differentiation Measuring and communicating your impact to get Positioning yourself within a sector that has people to support your cause with money, time, experienced a proliferation of new charities and goodwill and energy, while alleviating mounting non-profits during the past decade, all competing accountability pressures. for funding. Marketability Donor Feedback Developing an effective marketing program to Monitoring and tracking the demographic of expand and diversify your current donor base, donors, average donation size, trends and increase donations from donors, encourage benchmarks across campaigns, as well as multiple donations, and enhance donor loyalty feedback and suggestions. and retention.
  5. 5. On Katipult, a donation isn’t the end, it’s the beginning.We’ve redefined the fundamentals of creating movements and engagingdonors. A donation isn’t the end, its the beginning. If you build it, they won’t come You need an online fundraising strategy! Simply having a passive website to collect donations won’t deliver results. We want people to donate because its fun and rewarding. Remember, raising money is only one half of the equation. Raise Funds Building a Execute Following Projects
  6. 6. On Katipult, a donation isn’t the end, it’s the beginning.Define ResultsPeople want to feel like theycan make an impact with theirdonation. If the objective of yourfundraising campaign can’t bemeasured or quantified, we’llneed to rethink it.To create a movement youneed a clear, well-articulatedstrategic plan that creates asense of urgency and providesa definitive point of success. Welike the term “Project-SpecificFundraising” .
  7. 7. On Katipult, a donation isn’t the end, it’s the beginning.Centralize yourproject onlineIts time to get organized!Store your campaign videos,photos, and blog posts. Avirtual library of social good.With everything in one place,our detailed project analyticswill allow you to optimize yourfundraising efforts.
  8. 8. On Katipult, a donation isn’t the end, it’s the beginning.The story iseverythingConnect with people andcompel them to donate to yourcause. Learning to tell a storythat others will share is an art,its the foundation of marketingand advertising. “A person can have the greatest idea in the world. But if that person can’t convince enough other people, it doesn’t matter” — Gregory Berns
  9. 9. On Katipult, a donation isn’t the end,it’s the beginning.Your network is goldTo create a movement you need to start grass roots. Leverage your network. This is the essence of“Crowd Funding” the power Katipult was built to harness. , “There are two ways of spreading light - to be the candle or the mirror that reflects it.” — Edith Wharton, Vesalius in Zante
  10. 10. On Katipult, a donation isn’t the end, it’s the beginning.Show the peopleinvolvedPeople always give to people.A personal connection withyour project manager, andsocial validation from othersupporters go a long way.
  11. 11. On Katipult, a donation isn’t the end, it’s the beginning.Share your updatesThere is a reason why peoplelove reality TV. Let yoursupporters live vicariouslythrough you by sharingprogress updates, and funand touching momentsthroughout the project.This is how you will build a loyalfollowing and develop strongrelationships. There’s a betterchance they’ll donate a secondor third time if you do. “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou
  12. 12. On Katipult, a donation isn’t the end, it’s the beginning.Learn to celebratesmall victoriesProject momentum. Everyproject can be structured withmilestones, and tasks requiredto complete them. When youcomplete a milestone, youshould dance in the streetsand let all your supportersknow that you’re one stepcloser to results.Again, there’s a better chancethey’ll donate a second or thirdtime if you do.
  13. 13. On Katipult, a donation isn’t the end, it’s the beginning.Build a followingWe know you’re busy multi-tasking your day-to-day, so ouropt-in notifications system willtake care of notifying supportersof Milestone completions andother project updates.
  14. 14. On Katipult, a donation isn’t the end, it’s the beginning.Get your supportersto spread the wordThe biggest problem infundraising isn’t getting peopleto give, it’s getting people to askothers to give. We implementedour rewards system to helpyou provide supporters thatsuccessfully refer otherswith incentives.Our rewards system is simple,fun, and often won’t cost youa penny.
  15. 15. On Katipult, a donation isn’t the end, it’s the beginning.Contact UsOur “Full-Cycle” approach to fundraising is fun, easy and it delivers results. We built the vision for fundraising campaignsthat people have asked for. Join our movement.JOI MediaSun Life Plaza West Tower144-4 Avenue SW Suite 1600Calgary, T2P 3N4 CanadaPhone403.457.8008Emailinfo@joimedia.comTwitter@JOIMedia