1. Introducing Katipult: Online Fundraising Software
A Product of JOI Media
A turnkey software solution for enterprises and nonprofits
www.katipult.com
Contact Information Phone Email Twitter
Sun Life Plaza West Tower 403.457.8008 info@joimedia.com @JOIMedia
144-4 Avenue SW Suite 1600
Calgary, T2P 3N4 Canada

2. On Katipult, a donation isn’t the end,
it’s the beginning.
The fundraising landscape is changing rapidly with new technologies and
giving trends.
Fundraising 2.0 – multi-generational, multi-strategy, multi-channel
Online donations are a larger percentage of giving every year, both in total revenue and number
of donors.
In 2010 online donations increased 34% to $20+ billion; the growth in online donations by organization
size was as follows:
60
50
40
30
Y-O-Y
% growth
20
10
0
Small Medium Large
Organizations Organizations Organizations
Organization Size

3. On Katipult, a donation isn’t the end,
it’s the beginning.
The Internet is a significant source of new donors! Online donors are
younger, have higher incomes, give more the first time and give more
over time than offline donators.
Online-aquired Donors Offline-aquired Donors
Median age Median age
25 - 55 Age
45 - 75+
$ $
$100k+ $100k+
earners Average Income earners
32% 18%
$62 Average First
Time Donation
$32
Median gift Median gift

4. On Katipult, a donation isn’t the end,
it’s the beginning.
We provide the tools to effectively ENGAGE the donors and supporters
of your organization.
Demonstrating Impact Differentiation
Measuring and communicating your impact to get Positioning yourself within a sector that has
people to support your cause with money, time, experienced a proliferation of new charities and
goodwill and energy, while alleviating mounting non-profits during the past decade, all competing
accountability pressures. for funding.
Marketability Donor Feedback
Developing an effective marketing program to Monitoring and tracking the demographic of
expand and diversify your current donor base, donors, average donation size, trends and
increase donations from donors, encourage benchmarks across campaigns, as well as
multiple donations, and enhance donor loyalty feedback and suggestions.
and retention.

5. On Katipult, a donation isn’t the end,
it’s the beginning.
We’ve redefined the fundamentals of creating movements and engaging
donors. A donation isn’t the end, its the beginning.
If you build it, they won’t come
You need an online fundraising strategy! Simply having a passive website to collect donations won’t
deliver results. We want people to donate because its fun and rewarding.
Remember, raising money is only one half of the equation.
Raise
Funds
Building a Execute
Following Projects

6. On Katipult, a donation isn’t the end,
it’s the beginning.
Define Results
People want to feel like they
can make an impact with their
donation. If the objective of your
fundraising campaign can’t be
measured or quantified, we’ll
need to rethink it.
To create a movement you
need a clear, well-articulated
strategic plan that creates a
sense of urgency and provides
a definitive point of success. We
like the term “Project-Specific
Fundraising” .

7. On Katipult, a donation isn’t the end,
it’s the beginning.
Centralize your
project online
Its time to get organized!
Store your campaign videos,
photos, and blog posts. A
virtual library of social good.
With everything in one place,
our detailed project analytics
will allow you to optimize your
fundraising efforts.

8. On Katipult, a donation isn’t the end,
it’s the beginning.
The story is
everything
Connect with people and
compel them to donate to your
cause. Learning to tell a story
that others will share is an art,
its the foundation of marketing
and advertising.
“A person can have the greatest idea in the world.
But if that person can’t convince enough other people, it doesn’t matter”
— Gregory Berns

9. On Katipult, a donation isn’t the end,
it’s the beginning.
Your network is gold
To create a movement you need to start grass roots. Leverage your network. This is the essence of
“Crowd Funding” the power Katipult was built to harness.
,
“There are two ways of spreading light - to be the candle or the mirror that reflects it.”
— Edith Wharton, Vesalius in Zante

10. On Katipult, a donation isn’t the end,
it’s the beginning.
Show the people
involved
People always give to people.
A personal connection with
your project manager, and
social validation from other
supporters go a long way.

11. On Katipult, a donation isn’t the end,
it’s the beginning.
Share your updates
There is a reason why people
love reality TV. Let your
supporters live vicariously
through you by sharing
progress updates, and fun
and touching moments
throughout the project.
This is how you will build a loyal
following and develop strong
relationships. There’s a better
chance they’ll donate a second
or third time if you do.
“People will forget what you said, people will forget what you did,
but people will never forget how you made them feel.”
— Maya Angelou

12. On Katipult, a donation isn’t the end,
it’s the beginning.
Learn to celebrate
small victories
Project momentum. Every
project can be structured with
milestones, and tasks required
to complete them. When you
complete a milestone, you
should dance in the streets
and let all your supporters
know that you’re one step
closer to results.
Again, there’s a better chance
they’ll donate a second or third
time if you do.

13. On Katipult, a donation isn’t the end,
it’s the beginning.
Build a following
We know you’re busy multi-
tasking your day-to-day, so our
opt-in notifications system will
take care of notifying supporters
of Milestone completions and
other project updates.

14. On Katipult, a donation isn’t the end,
it’s the beginning.
Get your supporters
to spread the word
The biggest problem in
fundraising isn’t getting people
to give, it’s getting people to ask
others to give. We implemented
our rewards system to help
you provide supporters that
successfully refer others
with incentives.
Our rewards system is simple,
fun, and often won’t cost you
a penny.

15. On Katipult, a donation isn’t the end,
it’s the beginning.
Contact Us
Our “Full-Cycle” approach to fundraising is fun, easy and it delivers results. We built the vision for fundraising campaigns
that people have asked for. Join our movement.
JOI Media
Sun Life Plaza West Tower
144-4 Avenue SW Suite 1600
Calgary, T2P 3N4 Canada
Phone
403.457.8008
Email
info@joimedia.com
Twitter
@JOIMedia