1. THE
NEW
SOCIAL
CURRENCY
BEING
USED
BY
GREAT
BUSINESSES,
CELEBRITIES,
CAUSES
AND
CITIZENS
WHO
ARE
MAKING
THEIR
COMMUNITY
&
THE
WORLD
A
BETTER
PLACE
TURNING GOOD COMPANIES INTO GREAT BUSINESSES!

2. A
growing
call
for
businesses
to
engage
in
‘responsible
capitalism’

3. …and
good
business
is
becer
business
9
out
of
10
consumers
will
switch
If
companies
become
a
force
for
good,
the
people
working
for
them
from
one
business
to
another
if
one
will
be
that
much
more
moMvated
and
their
brands
will
shine
that
is
associated
with
a
"good
cause“
much
brighter
amongst
others.
Doing
good
is
good
for
business.
Cone
Cause
EvoluMon
Study
Richard
Branson
The
majority
of
employees
prefer
to
Case
Studies
work
for
a
socially
responsible
company
P&G’s
campaign,
‘1
Pack
=
1
vaccine’,
with
UNICEF,
was
one
of
the
most
successful
Cone
Millennial
Cause
Study
campaigns
in
P&Gs
50-­‐year
history,
in
its
impact
on
customer
a^tudes
and
on
sales
Marks
&
Spencer
–
their
“Plan
A”
iniMaMve
made
£70 million
last
year
from
green
measures
There
is
huge
potenMal
for
‘good
business’
to
drive
sales,
increase
employee
saMsfacMon
&
reduce
costs…

4. Blue
Dots
are
reward
points
for
doing
good
About
Blue
Dot
www.bluedotworld.com
Blue
Dot
provides
money-­‐can’t-­‐buy
rewards,
unique
job
experiences
&
recogniMon
on
CVs
for
people
supporMng
any
of
9,000
chariMes
in
the
UK
&
100,000
globally.
Founded
by
Chris
Ward
ager
he
helped
raise
£480m
as
a
Director
for
Comic
Relief
and
the
legacy
of
the
2010
FIFA
World
Cup,
and
then
found
shoppers
in
his
local
Weskield
Centre
had
spent
£870m
in
the
same
period.
Through
Blue
Dot,
businesses
amplify
all
good
acMons
their
employees
&
customers
achieve.

5. Businesses
use
it
to…
Engage
with
millions
Transform
communi-es
of
charity
supporters
Consumers
Chari-es
Businesses
Increase
sales
&
employee
loyalty
&
reduce
costs

6. It
works
in
5
easy
steps
1.Engage
5.
Record
2.Reward
YOUR
BUSINESS
4.Socialise
3.Recognise

7. 1.
Engage…
employees,
customers
&
consumers
Who
are
you
looking
at?
Raise
£500
for
Marie
Curie
Support
your
own
favourite
by
Christmas
and
we’ll
give
charity
and
win
a
signed
you
10
Blue
Dots:?
England
Shirt…
You
can
exchange
them
for
Strictly
Come
Dancing
Mckets,
Signed
CDs
or
just
some
great
magazines:
Take
part
in
our
Volunteering
Come
to
the
canteen
at
12pm
Day
and
win
Mckets
to
Noel’s
on
Tuesday
to
find
out
more…
UK
Arena
Tour!
Blue
Dot
is
the
new
social
currency
Sign-­‐up
here:
for
people
who
do
good.
Sign-­‐up
for
the
Kilimanjaro
and
get
another
10
Dots.
Use
the
money-­‐can’t
buy
celebrity
rewards
and
work
experiences
that
will
best
incenMvise
your
audience

8. 2.
Reward…with
offers
in
the
Blue
Dot
Store
A
tailored
thank-­‐you
message
from
business
A
reward
from
the
store
for
employee
Employee
shares
on
social
networks:
Rewards
in
the
Blue
Dot
Store
have
the
same
value
as
the
price
of
Blue
Dots
to
businesses

9. 3.
Recognise…
all
good
acMons
on
their
‘Good
CV’
Include
your
business
logo,
links
and
hashtags
Acknowledged
by
business
leaders
Your
I
worked
with
@business
to
volunteer
for
business
@charity
“BLUE
DOT’S
‘GOOD
logo
I
volunteered
to
help
clear
a
community
garden
centre.
18th
May
2012
ACCOUNT’
CAN
ENABLE
OUR
MEMBER
COMPANIES
TO
RECOGNISE
&
REWARD
THE
GOOD
ACTIVITY
THEIR
EXISTING,
AND
POTENTIAL
FUTURE,
EMPLOYEES
DO.”
Stephen
Howard
CEO
BITC
(Business
In
The
Community)
Your
I
worked
with
@business
to
volunteer
for
@charity
business
I
volunteered
to
help
clear
a
community
garden
centre.
logo
18
May
2012
th
And
user
shares
on
social
networks:

10. 4.
Socialise…
every
single
acMon
through
Facebook
&
Twicer
Business
&
charity
Twicer
handles,
hashtags
and
links
are
shared
I
got
5
Blue
Dots
by
working
with
@company
to
support
@charity
I
got
5
Blue
Dots
by
working
with
@company
to
support
@charity
hcp://your
website

11. 5.
Record…
analyMcs
for
on-­‐going,
personalised
communicaMon
Improve
campaign
performance
and
Use
our
newslecer
and
social
networks
measure
ROI
for
follow
up
comms
•
Who
parMcipated
+
•
What
moMvated
them
•
They
record
their
acMons
• You
collate
their
non
workplace
‘good’
acMvity

12. 3
ways
for
businesses
to
use
Blue
Dots
1
Become
a
Blue
Dot
World
Partner
a
Buy
Blue
Dots
for
customers
and
/
or
employees
b
Sponsor
Blue
Dots
2
Become
a
Rewards
Partner
3
Use
Blue
Dot
World
Agency
Services

13. 1a
Buy
Blue
Dots
for
customers
and
/
or
employees
CSR
campaigns
Blue
Dot
Increased
ROI
• Volunteering
programmes
• More
customers
/
• Team
events
/
away
days
employees
engaged
• Challenge
events
• Supporters
rewarded
&
=
Event
sponsorship
+
•
recognised
• Payroll
Giving
• Thousands
of
posiMve
• Customer
charity
social
menMons
promoMons
• Data
to
improve
your
• Match
funding
campaigns
Quick
and
easy
to
get
started:
• Easily
distribute
Blue
Dots
using
e-­‐voucher
codes
that
can
be
emailed
or
embedded
in
a
website
• Any
good
acMon
can
be
rewarded
-­‐
agree
with
Blue
Dot
the
acMons
and
number
of
Dots
for
each.
We
have
a
standard
structure
for
each
acMon
• Decide
whether
to
get
a
branded
page,
which
you
can
‘lock’
to
a
chosen
charity
and
add
your
own
offers
to
and
provide
the
complete
branded
experience!
E.g
• hcp://bluedotworld.com/pudsey
(BBC
Children
in
Need)
• hcp://bluedotworld.com/teenagecancertrust

14. 1b
Sponsor
Blue
Dots
Associate
your
brand
with
your
chosen
charity/s
and
scale
the
campaign
to
match
your
budget:
• Small
scale:
Sponsor
Dots
for
a
charity
partner
• Medium
scale:
Sponsor
Dots
for
specific
3rd
sectors:
e.g.
All
Arts,
children
or
poverty
chariMes
• Large
scale:
Sponsor
every
Blue
Dot
distributed
by
tens
of
thousands
of
chariMes
Include
your
brand
in
all
Facebook
/
Twicer
/
Linkedin
messages
for
the
charity/s
Plus,
feature
on
the
Blue
dot
Homepage,
Facebook
page
and
in
email
newslecers:
I
got
5
Blue
Dots
by
working
with
@company
to
support
@charity
Logo
@Business
I
got
5
Blue
Dots
by
working
with
@company
to
support
@charity
hcp://your
website
Logo

15. 2
Become
a
Rewards
Provider
• Reach
the
huge
audience
of
cause-­‐conscious
consumers
• Acract
new
customers,
use
your
CPA
budget
• Access
the
relevant
‘redempMon
markeMng’
staMsMcs
&
ongoing
comms
Tens
of
thousands
being
awarded
Dots
Join
top
brands
and
celebriMes

16. 3
Use
Blue
Dot
World
Agency
Services
ExperMse
in
commercial
partnerships,
social
media,
campaigning
&
communicaMons
to
provide
online,
media,
markeMng,
adverMsing
&
design
services
Create
a
cause
markeMng
campaign
with
Blue
Dot

17. Ge^ng
started
/
pilot
a
Blue
Dot
scheme
It’s
quick
and
easy
to
get
started
using
Blue
Dots.
They
can
be
used
to
incenMvise
/
reward
/
promote
any
good
acMons
for
customers,
employees
or
general
consumers.
There’s
lots
of
possibiliMes,
but
here’s
a
few
ideas
you
could
use
for
a
pilot:
Support
employees’
fundraising
(e.g.
running
a
marathon)
or
volunteering
One-­‐off
campaigns
:
use
Dots
for
your
own,
or
a
charity’s,
one-­‐off
event
Product
markeMng:
provide
a
reward
/
offer
/
unique
job
experience
Get
in
touch
to
talk
through
the
different
ways
Blue
Dot
can
help
you.

18. Blue
Dot
turns
good
business
into
becer
business
About
Blue
Dot
Contacts
www.bluedotworld.com
• Media
coverage
–
BBC
Radio
2,
BBC
Radio
London,
The
Guardian,
Blue
Dot
World
Ltd.
Financial
Times,
Huffington
Post,
5th
Floor,
52
Horseferry
Road,
Third
Sector,
MarkeMng
Week,
London
SW1P
2AF
Money
Week,
Music
Week
• Awarded
a
grant
from
the
NESTA
Chris
Ward
InnovaMon
in
Giving
Fund
chris@bluedotworld.com
+447932
746
591
• Contracted
by
the
UK
Government
Cabinet
Office
Jon
Stephens
• Recognised
by
HMRC
jon@bluedotworld.com
+447799
470
596