This document provides tips for engaging millions through social media. The key points are:
1) Have a single, simple goal like raising money or getting supporters.
2) Content should be relevant to people's everyday lives with facts that engage them for as long as it takes to pass a car crash.
3) Tell people about your cause or product a million times because they will only hear it once but may see it everywhere if interested.
There are a whole host of benefits for businesses / brands / artists who supply an offer for Blue Dot. Not only does it help you promote a product to the massive cause concious consumer market, but it also make you look good and shows you support good causes too
There are a whole host of benefits for businesses / brands / artists who supply an offer for Blue Dot. Not only does it help you promote a product to the massive cause concious consumer market, but it also make you look good and shows you support good causes too
Stephen Greene - Orange Rockcorps 'Engaging More Consumers To Give' #BDGiveBlue Dot
Stephen Greene
CEO Orange Rockcorps
@stephenbgreene
http://rockcorps.com
Slides from talk at Blue Dot 'Engaging more Consumers to Give' event #BDGive
www.bluedotworld.com
@bluedothome
Accompanying Videos:
http://bldw.co/BDGiveVideos
Businesses can use Blue Dot Offers to incentivise, reward and engage their employees in supporting worthy causes. They can be used to enhance employee volunteering activities, charity partnerships, CSR activities and much more...
Slides from Chris Ward's (1Goal, Comic Relief, Blue Dot) talk at the Digital Fundraising Conference; Engaging donors & increasing donations through the innovative & cost-effective use of social, online & mobile media
Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet)David Gillespie
This is a collection of thoughts around where we are right now in the history of the Internet. I believe we're getting ahead of ourselves, confusing the growth of the Internet with it growing up, but I also believe we're doing some amazing things, and can draw a few lines in the sand, making some solid guesses on where we are going.
I hope you enjoy =]
David
Why Do People Participate in Social Media?Jarred Cinman
This light-hearted and controversial presentation posits some reasons why people take to the web to share there most personal thoughts and ideas -- and those of their friends and family. Is this a good or a bad thing? And what will the consequences be for the human race?
Want to know how to promote yourself? Stop promoting yourself. Start promoting what people find interesting and amazing. Only by doing so will you succeed in promoting yourself, your business, or your passion.
OK, another Why...An attempt to explain Twitter by answering the question Why (would one use it)? rather than What (is it)?
If you want movement and sound, a video clip version of "Why Twitter' will be available shortly on YouTube and TeacherTube.
The presentation was created for Twizza (Twitter & pizza) event on 8 April 09 in Perth, WA.
For more info feel free to follow/tweet me at 'lasic' and/or visit http://human.edublogs.org
Stephen Greene - Orange Rockcorps 'Engaging More Consumers To Give' #BDGiveBlue Dot
Stephen Greene
CEO Orange Rockcorps
@stephenbgreene
http://rockcorps.com
Slides from talk at Blue Dot 'Engaging more Consumers to Give' event #BDGive
www.bluedotworld.com
@bluedothome
Accompanying Videos:
http://bldw.co/BDGiveVideos
Businesses can use Blue Dot Offers to incentivise, reward and engage their employees in supporting worthy causes. They can be used to enhance employee volunteering activities, charity partnerships, CSR activities and much more...
Slides from Chris Ward's (1Goal, Comic Relief, Blue Dot) talk at the Digital Fundraising Conference; Engaging donors & increasing donations through the innovative & cost-effective use of social, online & mobile media
Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet)David Gillespie
This is a collection of thoughts around where we are right now in the history of the Internet. I believe we're getting ahead of ourselves, confusing the growth of the Internet with it growing up, but I also believe we're doing some amazing things, and can draw a few lines in the sand, making some solid guesses on where we are going.
I hope you enjoy =]
David
Why Do People Participate in Social Media?Jarred Cinman
This light-hearted and controversial presentation posits some reasons why people take to the web to share there most personal thoughts and ideas -- and those of their friends and family. Is this a good or a bad thing? And what will the consequences be for the human race?
Want to know how to promote yourself? Stop promoting yourself. Start promoting what people find interesting and amazing. Only by doing so will you succeed in promoting yourself, your business, or your passion.
OK, another Why...An attempt to explain Twitter by answering the question Why (would one use it)? rather than What (is it)?
If you want movement and sound, a video clip version of "Why Twitter' will be available shortly on YouTube and TeacherTube.
The presentation was created for Twizza (Twitter & pizza) event on 8 April 09 in Perth, WA.
For more info feel free to follow/tweet me at 'lasic' and/or visit http://human.edublogs.org
No idea where to start with social media? Too many people saying too many things?
Social media expert Adam Larter breaks it down nice and simple.
Perfect for marketing professionals, beginners and anyone wanting to refresh on the basics. Up to date as of 2013.
7. PEOPLE DON’T REALLY CARE ABOUT YOUR
PRODUCT(OR YOUR GREAT IDEAS)
THE GRAPH OF ENGAGEMENT FOR THE MOST
SUCCESSFUL FUNDRAISING EVENT IN UK HISTORY…
They care for the same time it takes to pass a car crash…
(A reverse long tail) don’t start too early
8. SO, TELL THEM A MILLION TIMES
They will only hear it once – but when they do – they will see
it everywhere
if they are not interested they are deaf to it so keep telling
them.
They will only hear it if they are interested and then they will
love hearing about it as it is reinforcing the fact that they are
right to be interested – then they will tell everyone they
know…
9. ONLY DO WHAT YOU DO BEST
• Only write something if you can imagine someone retweeting
or linking.
10. THE REAL WORLD IS STILL THE BIG DRIVER.
• PR
• Old media: TV, Radio, newspapers, telephone
14. ENABLE JOURNALISTS TO SHOW OFF
With FR we enabled journalists to show off to their old school
friends…
15. GO GO GO
SOMETHING LIVE EVERY DAY
• 77 X1DAY for 1GOAL
• 42 Red Nose Days….
• 21 days of Text Santa
16. GO TO THE PUBLIC
- THEY WON’T BE BOTHERED TO COME TO YOU
Engage fully with consumers where they first come across you –
don’t expect them to ‘click-thru’
17. WORK WITH PEOPLE ALREADY
DOING WHAT YOU WANT TO DO
Ask third parties to get their ‘fans’ to ‘JOIN THEM’ in supporting
you (not click through…) Obama was brilliant at this