SlideShare a Scribd company logo
ONE GOOD ACTION FOR CHARITY = ONE GREAT OFFER FROM YOU




  ENGAGE THE CAUSE CONSCIOUS MARKET, USING OFFERS
HUGE MARKET OF CAUSE-CONSCIOUS CONSUMERS


    INCREASE CONSUMER ENGAGEMENT & EMPLOYEE LOYALTY!

People that donate   !          !       !26.9 million!
Amount donated each year        !       !£9.9 billion!
Number of people that volunteer !       !22.4 million!
Mean amount donated per person!         !£31!
Cause conscious consumers       !       !28 million!

Slight bias to 25-35 yr old women & new millennials!

Market sector is larger than youth, student, grey & pink markets combined!

Reach them through 10,000 charities & voluntary orgs using Blue Dot offers!
THE BEST, UNIQUE & EXCLUSIVE DAILY OFFERS FOR GOOD PEOPLE

1 donation or action for charity = 1 great offer from you!
HOW IT WORKS

Provide an offer, discount or !
competition prize related !
to latest product.!

Blue Dot promote the offer on!
our platforms to cause !
conscious consumers across!
9000 charities.!

One supporting action for them!
= one great offer from you!

Offer contains links for!
People to purchase your products!
BUILD THE BEST RELATIONSHIP WITH CONSUMERS USING WIN-Win Deals
One Action for you = one pound for charity = One Offer for customer!

Create and run unique Blue Dot ʻWIN-WIN DEALSʼ!

Incentivise any actions you want people to take for you with the very best offers !
For the customer & a donation to their favorite charity from your brand. !

Real life, online or social:!
Purchases!
Sharing!
Sign Up!
Watch A Video !
Complete A Quiz or Poll!
Respond To Mail !               !         !!
Play Games            !         !!
ʻLikeʼ / Tweet        !!
Invite friends!
YOUR OFFER APPEARS ON BLUE DOT WEBSITE, CHARITIES OWN SITES & FACEBOOK TABS
CHARITIES & FUNDRAISERS PROMOTE YOUR OFFER
Blue Dot will market the offer thru to 9000 charities!

Charities use offer ʻadvertsʼ on their website that constantly update!
with latest offers. Plus, use email, Facebook, Twitter, newsletters etc.!

Your offer redemption is #hastaged & socialised!



Fundraisers (on Justgiving) also award offers to their sponsors.	
  
YOU ENGAGE YOUR CONSUMERS THROUGH SUPPORTING THEIR CAUSES



                                                 Drive fans to your own
                                                 personal ‘offer’
                                                 webpage at
                                                 www.bluedotworld.com/
                                                 YourName or
                                                 embedded on your!
                                                 Own website !
                                                 Facebook page!


                                                 All features can be
                                                 locked to your offer &
                                                 fav charity:

                                                 Includes your own
                                                 Facebook page feed.

                                                 Plus live feed of
                                                 supporters actions &
                                                 redeeming offers
OFFERS FOR SUPPORTERS = BENEFITS FOR YOU

Increase your own sales and loyalty whilst helping charities!

Attract new (cause conscious) fans and customers!

Make sure one good deal + one good action = one new customer!

Improve campaign performance and measure ROI with your full ʻBlue!
Dotʼ report with all actionable data!

Utilise all Blue Dot follow up communications channels!

100% FREE – we use affiliate deals to only generate our own income if!
you sell more product / tickets etc.!

It only works for us, if it works for you.!
BLUE DOT UPDATE


Benefiting over 100 charitable organisations & working with 350 commercial
businesses incl:!




44 commercial organisations already providing offers: !




Media coverage:!




Awarded a grant from the NESTA Innovation in Giving Fund. Contracted by the UK!
Government Cabinet Office & recognised by HMRC!
ABOUT BLUE DOT


“I spent one year as Creative Director of
major UK charity, Comic Relief & helped raise
£82m for good causes.!

I spent one year as Director on the legacy of
the FIFA World Cup. Raising £400m from
every Government in the world for 1GOAL:
Education For All. !

Meanwhile, in the same one year, consumers
spent £870m shopping in Westfield, London,
one mile from my home.”!


                                                                    Blue Dot combines business !
                                                                           & cause worlds !
                                                                       for the benefit of both !

                Founder	
  of	
  Blue	
  Dot	
  
                Chris	
  Ward	
  
GET STARTED NOW



Create your own offer, web page & widgets!
www.bluedotworld.com/productoffer!

Contact: ceri@bluedotworld.com for more details!

Blue Dot offers result in increased loyalty and sales for brands!

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Blue Dot for Offer Providers

  • 1. ONE GOOD ACTION FOR CHARITY = ONE GREAT OFFER FROM YOU ENGAGE THE CAUSE CONSCIOUS MARKET, USING OFFERS
  • 2. HUGE MARKET OF CAUSE-CONSCIOUS CONSUMERS INCREASE CONSUMER ENGAGEMENT & EMPLOYEE LOYALTY! People that donate ! ! !26.9 million! Amount donated each year ! !£9.9 billion! Number of people that volunteer ! !22.4 million! Mean amount donated per person! !£31! Cause conscious consumers ! !28 million! Slight bias to 25-35 yr old women & new millennials! Market sector is larger than youth, student, grey & pink markets combined! Reach them through 10,000 charities & voluntary orgs using Blue Dot offers!
  • 3. THE BEST, UNIQUE & EXCLUSIVE DAILY OFFERS FOR GOOD PEOPLE 1 donation or action for charity = 1 great offer from you!
  • 4. HOW IT WORKS Provide an offer, discount or ! competition prize related ! to latest product.! Blue Dot promote the offer on! our platforms to cause ! conscious consumers across! 9000 charities.! One supporting action for them! = one great offer from you! Offer contains links for! People to purchase your products!
  • 5. BUILD THE BEST RELATIONSHIP WITH CONSUMERS USING WIN-Win Deals One Action for you = one pound for charity = One Offer for customer! Create and run unique Blue Dot ʻWIN-WIN DEALSʼ! Incentivise any actions you want people to take for you with the very best offers ! For the customer & a donation to their favorite charity from your brand. ! Real life, online or social:! Purchases! Sharing! Sign Up! Watch A Video ! Complete A Quiz or Poll! Respond To Mail ! ! !! Play Games ! !! ʻLikeʼ / Tweet !! Invite friends!
  • 6. YOUR OFFER APPEARS ON BLUE DOT WEBSITE, CHARITIES OWN SITES & FACEBOOK TABS
  • 7. CHARITIES & FUNDRAISERS PROMOTE YOUR OFFER Blue Dot will market the offer thru to 9000 charities! Charities use offer ʻadvertsʼ on their website that constantly update! with latest offers. Plus, use email, Facebook, Twitter, newsletters etc.! Your offer redemption is #hastaged & socialised! Fundraisers (on Justgiving) also award offers to their sponsors.  
  • 8. YOU ENGAGE YOUR CONSUMERS THROUGH SUPPORTING THEIR CAUSES Drive fans to your own personal ‘offer’ webpage at www.bluedotworld.com/ YourName or embedded on your! Own website ! Facebook page! All features can be locked to your offer & fav charity: Includes your own Facebook page feed. Plus live feed of supporters actions & redeeming offers
  • 9. OFFERS FOR SUPPORTERS = BENEFITS FOR YOU Increase your own sales and loyalty whilst helping charities! Attract new (cause conscious) fans and customers! Make sure one good deal + one good action = one new customer! Improve campaign performance and measure ROI with your full ʻBlue! Dotʼ report with all actionable data! Utilise all Blue Dot follow up communications channels! 100% FREE – we use affiliate deals to only generate our own income if! you sell more product / tickets etc.! It only works for us, if it works for you.!
  • 10. BLUE DOT UPDATE Benefiting over 100 charitable organisations & working with 350 commercial businesses incl:! 44 commercial organisations already providing offers: ! Media coverage:! Awarded a grant from the NESTA Innovation in Giving Fund. Contracted by the UK! Government Cabinet Office & recognised by HMRC!
  • 11. ABOUT BLUE DOT “I spent one year as Creative Director of major UK charity, Comic Relief & helped raise £82m for good causes.! I spent one year as Director on the legacy of the FIFA World Cup. Raising £400m from every Government in the world for 1GOAL: Education For All. ! Meanwhile, in the same one year, consumers spent £870m shopping in Westfield, London, one mile from my home.”! Blue Dot combines business ! & cause worlds ! for the benefit of both ! Founder  of  Blue  Dot   Chris  Ward  
  • 12. GET STARTED NOW Create your own offer, web page & widgets! www.bluedotworld.com/productoffer! Contact: ceri@bluedotworld.com for more details! Blue Dot offers result in increased loyalty and sales for brands!