Adelaide seminar 2010 notes

Adelaide Online fundraising Seminar 2010
Richer Giving Experiences programme

Richer Giving Experiences

Contents

1. Everyday Hero support tools
2. Richer Giving Experiences Programme


1. Everyday Hero support tools


Help Line

Charity Login

Richer Giving Experiences http://charity.everydayhero.com.au/

Every Charity has an account - if you have lost
your password call 1300 798 768


2. Richer Giving Experiences Programme


Richer Giving Programme Objectives

1. Grow the number of fundraisers in an event.
2. Enrich your fundraisers experience.
3. Encourage fundraisers to reach their fundraising potential.
4. Acknowledge and thank your fundraiser’s sponsors.
5. Grow your donor base.


3 simple coordinated steps


Step 1. Acquisition. More Fundraisers

• E-comms to help you to recruit online fundraisers from your existing
supporter base, past online fundraisers (event participants) and new
peer-donors;


Step 2. Activation. More engaged supporters.
More funds raised.
• Saying thank you and providing a little advice goes a long way.
• Increase your fundraising revenue by motivating your fundraisers and
converting your inactive fundraisers.
• This is achieved through a mix of telephone and e-mail communications.


From: XYZ Charity
Subject Thank you for supporting XYZ Charity in this year’s Sunday Mail City-Bay Fun Run

Dear %%name%%

On behalf of the team at XYZ Charity we would like to thank you for entering the Sunday Mail City-Bay
Fun Run and creating a fundraising page. We are grateful for your efforts and wanted you to know that the
money you raise will help us <charity to insert copy about cause and where money will go>

SOME FUNDRAISING TIPS
To help you reach your fundraising target we thought we would share with you a few tips.

Share your fundraising page through facebook or twitter. (You can do this using the icons
on your page).
E-mail and remind anyone who has not sponsored you yet to donate.
Refresh your fundraising page with new photos or a video. Update your blog and explain
why you are passionate about raising funds for your charity.
Change your work or home e-mail signature to include your Hero Page URL.

If you have forgotten the URL of your fundraising page click here, or if you want to update your page click
here.

Once again thank you so much for your efforts. Good luck.

XYZ Charity


The power of your supporters social networks

• In the 2010 London Marathon 91% of all visitors to a fundraising page
from Facebook made a donation.

• Encouraging this use of these networks is really critical


From: XYZ Charity
Subject Thank you for your fantastic efforts in this year’s Sunday Mail City-Bay Fun Run

Dear %%name%%

On behalf of the team at XYZ Charity we would like to thank you for your wonderful efforts in this
year’s Sunday Mail City-Bay Fun Run. We are very grateful that you chose to fundraise for XYZ
Charity and wanted you to know that money you have raised will help us continue our <insert copy
about cause and where money will go>

Your fundraising page will remain live for 30 days.
Experience has shown us that many people will donate to you even after the event has ﬁnished. For
that reason your page will remain live for another 30 days. It is also a good opportunity to update
your page one last time and thank your supporters. To update your page click here. If you have
forgotten the URL of your page click here.

Once again thank you so much for your efforts, we hope to see you again next year!!!!

XYZ Charity


Step 3. Conversion. Thank peer donors

• Thank your peer-donors (sponsors of fundraisers) and create
communications to help migrate them to your cause as dedicated
supporters.


html E-mail

Dear %%name%%

Thank you so much for supporting the fundraising efforts of <insert fundraiser name> in this year’s Sunday Mail City-Bay Fun
Run with a donation of <insert donation amount> to XYZ Charity.

We just wanted to take this opportunity to let you know that your donation is greatly appreciated and will help us continue
<insert text above programme>.

At the time of making a donation you were also issued with a tax deductible receipt by e-mail, which we know is easy to
misplace. At the bottom of this e-mail is a link that will take you through to a secure landing page where you can print out
another copy of your tax deductible receipt. We have also included a small video that explains a little more about the work we
do and the people we help. We would be grateful if you took the time view it.

Once again thank you for your support, our work relies on the kindness and generosity of people like you
View Receipt


Thank you for your support
Simon Lockyer about a month ago you made a donation to
Michael Kearney’s Fundraising page for XYZ Charity.

Below is a copy of your receipt but ﬁrst we’d like to thank you


How?


For more information please call
1300 798 768


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