RockCorps is a global youth movement that inspires volunteering through music events and brand partnerships. Its mission is to inspire youth to experience the power of volunteering and reach their full potential while benefiting communities and brands. RockCorps stages concerts and festivals where youth can get tickets by completing four hours of volunteer work on organized projects. It has programs in several countries that have engaged over 200,000 volunteers. RockCorps believes youth have the power to change the world and has created a platform for them to do so through volunteering while also providing benefits to partners.
Wave Social Media Quarterly Q2 2011 (Wavemetrix) -OCT11Retelur Marketing
Informe realizado por Wavemetrix perteneciente al segundo trimestre de 2011, el cual analiza el uso de los medios sociales por parte de las marcas y sus sinergias en el camino a la conversión a compra. (inglés). "Puedes descargar este informe desde la docuteca digital del blog de Retelur: http://bit.ly/Retelur_Informes"
Wave Social Media Quarterly Q2 2011 (Wavemetrix) -OCT11Retelur Marketing
Informe realizado por Wavemetrix perteneciente al segundo trimestre de 2011, el cual analiza el uso de los medios sociales por parte de las marcas y sus sinergias en el camino a la conversión a compra. (inglés). "Puedes descargar este informe desde la docuteca digital del blog de Retelur: http://bit.ly/Retelur_Informes"
Volumeet is a music social network that connect fan with the same passion . We have build an innovative platform to create your personal music collection . You can upload photos, share album, video and many others things
Music data is scary, beautiful and excitingBrian Whitman
Brian Whitman, co-Founder/CTO of the Echo Nest, shows off some scary things, some beautiful things and some exciting things about the integration of data into music.
Amusing- music streaming platform for bars/coffee shops/clubs (South Korea ma...Uros Jovanovic
Presentation pitch for new business idea called Amusing- B2B music streaming platform targeted to venue owners in South Korea. Project of High-Tech Entrepreneurship at Politecnico di Milano, June 2015.
Team:
Vladimir Stoiljkovic
Mustafa Guray Taydas
Elisabeth Ulander
Francesco Gamba
Uros Jovanovic
Growing up with agile - how the Spotify 'model' has evolved Peter Antman
Spotify is known for its agile organization. But how did we end up with it, what are the founding principles and how has it evolved? Speech held at the Bay Area Agile Leadership Network 3/15 2016.
The Evolution of Interactive, Rich Digital AdvertisingMichael Zarcone
Over the past decade, interactive display advertising and rich media have evolved from being just expandable display ads to engaging formats across multiple platforms with numerous features from dynamic messaging to interactive video. Join us as we take a look back, reviewing how the industry has evolved and what “rich media” means today. We’ll also explore some of the engaging and emerging trends we’re seeing including Pinterest, interactive in-stream video, tablet, connected TV and dynamic ad generation and optimization.
Yesterday was a Microsite. Facebook is Today. What will Tomorrow Be?Ripple6, Inc.
For some time, microsites acted as a core component of many marketing campaigns. They provided fast, shorter-term focal points to introduce new lines or new promotions. But not so much anymore. The inability to scale individual microsites or connect them in your marketing efforts pushed them away from the forefront. Today's quickly evolving landscape offers many solutions for listening, engaging, and interacting with consumers, creating relationships in social networks. But how can you translate those efforts into a comprehensive strategy, with the right tools and technology to scale your efforts long term?
In this webinar, you'll learn how to quickly deploy a more engaging and scalable microsite model that can both connect and scale your social marketing. You'll get answers to the following questions:
• How can you scale your social media strategy across the Internet?
• How do you put user generated content to work for you?
• How do you find advocates and then unlock their value in more places than one?
Volumeet is a music social network that connect fan with the same passion . We have build an innovative platform to create your personal music collection . You can upload photos, share album, video and many others things
Music data is scary, beautiful and excitingBrian Whitman
Brian Whitman, co-Founder/CTO of the Echo Nest, shows off some scary things, some beautiful things and some exciting things about the integration of data into music.
Amusing- music streaming platform for bars/coffee shops/clubs (South Korea ma...Uros Jovanovic
Presentation pitch for new business idea called Amusing- B2B music streaming platform targeted to venue owners in South Korea. Project of High-Tech Entrepreneurship at Politecnico di Milano, June 2015.
Team:
Vladimir Stoiljkovic
Mustafa Guray Taydas
Elisabeth Ulander
Francesco Gamba
Uros Jovanovic
Growing up with agile - how the Spotify 'model' has evolved Peter Antman
Spotify is known for its agile organization. But how did we end up with it, what are the founding principles and how has it evolved? Speech held at the Bay Area Agile Leadership Network 3/15 2016.
The Evolution of Interactive, Rich Digital AdvertisingMichael Zarcone
Over the past decade, interactive display advertising and rich media have evolved from being just expandable display ads to engaging formats across multiple platforms with numerous features from dynamic messaging to interactive video. Join us as we take a look back, reviewing how the industry has evolved and what “rich media” means today. We’ll also explore some of the engaging and emerging trends we’re seeing including Pinterest, interactive in-stream video, tablet, connected TV and dynamic ad generation and optimization.
Yesterday was a Microsite. Facebook is Today. What will Tomorrow Be?Ripple6, Inc.
For some time, microsites acted as a core component of many marketing campaigns. They provided fast, shorter-term focal points to introduce new lines or new promotions. But not so much anymore. The inability to scale individual microsites or connect them in your marketing efforts pushed them away from the forefront. Today's quickly evolving landscape offers many solutions for listening, engaging, and interacting with consumers, creating relationships in social networks. But how can you translate those efforts into a comprehensive strategy, with the right tools and technology to scale your efforts long term?
In this webinar, you'll learn how to quickly deploy a more engaging and scalable microsite model that can both connect and scale your social marketing. You'll get answers to the following questions:
• How can you scale your social media strategy across the Internet?
• How do you put user generated content to work for you?
• How do you find advocates and then unlock their value in more places than one?
Learn how to make marketing dollars work harder in difficult times by understanding the dynamics of the digital media shift and using this knowledge to drive your marketing mix
StreetWise Concepts + Culture is an award winning social marketing agency with expertise in youth culture.
Our specialties include: interactive production, web design, CMS development, brand consulting, community build + management, word-of-mouth marketing, viral marketing, event marketing, mobile marketing, social networking / social media, market research and panel management.
I’ve been a writer and communications strategist for over 20 years, developing and implementing external, executive, and employee communications initiatives for Fortune 500 companies, start-ups, and non-profits. I’m active in the local community, live and die with my favorite sports teams, have a black belt in the martial arts, and dutifully take out the trash. Here is a portfolio of my past work.
Social Media Week's mission is to explore how local and regional societies, cultures, and economies are becoming more integrated & empowered through a global network of communication.
Slides from Chris Ward's (1Goal, Comic Relief, Blue Dot) talk at the Digital Fundraising Conference; Engaging donors & increasing donations through the innovative & cost-effective use of social, online & mobile media
There are a whole host of benefits for businesses / brands / artists who supply an offer for Blue Dot. Not only does it help you promote a product to the massive cause concious consumer market, but it also make you look good and shows you support good causes too
Businesses can use Blue Dot Offers to incentivise, reward and engage their employees in supporting worthy causes. They can be used to enhance employee volunteering activities, charity partnerships, CSR activities and much more...
Georgia Arnold - MTV Staying Alive Foundation - Engaging More Consumers To Gi...Blue Dot
Georgia Arnold / MTV Staying Alive Foundation
Senior Vice President | Social Responsibility | Viacom International
@georgiaarnold
www.mtv.co.uk
Slides from talk at Blue Dot 'Engaging more Consumers to Give' event #BDGive
www.bluedotworld.com
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Accompanying videos:
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Stardoll & Beatbullying 'Engaging More Consumers To Give' #BDGiveBlue Dot
Joan Lockwood
Head of global PR - Stardoll
@joanikin
www.stardoll.com
Sarah Dyer
Director of Digital at BeatBullying
@beatbullying
www.beatbullying.org
Slides from talk at Blue Dot 'Engaging more Consumers to Give' event #BDGive
www.bluedotworld.com
@bluedothome
Accompanying videos:
http://bldw.co/BDGiveVideos
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
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• Four (4) workplace discipline methods you should consider
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Stephen Greene - Orange Rockcorps 'Engaging More Consumers To Give' #BDGive
1. Moving a Generation to Change the World
Inspiring volunteering through music and brand
partnerships
Creating a sustainable pro-social platform
1
2. RockCorps is a global youth
movement whose mission is to
inspire the world’s youth to
experience the power of
volunteering and to reach their full
potential, whilst benefiting
communities and brands.
2
3. THE ROCKCORPS
PLATFORM IS BUILT ON A
SIMPLE IDEA
GIVE,
GET
GIVE
N
RockCorps stages unique music concerts, festivals
and events and gives tickets to those who complete
four hours of volunteer work at a RockCorps
organized project.
3
4. ROCKCORPS IS A GROWING
GLOBAL AND LOCAL MOVEMENT
France
Israel
USA
UK
Got 2 Give Give, Tu Donnes,
ככשנותנים מקבלים
2 Get Get Given Tu Reç ois
Launched: 2005 Launched: 2008 Launched: 2009 Launched: 2010
32,000 volunteers 40,000 volunteers 21,000 volunteers 13,500 volunteers
Mexico, Colombia, Venezuela, South Africa in 2012
4
5. ROCKCORPS’ BELIEF
YOUTH HAVE THE POWER
TO CHANGE THE WORLD
With that core belief we have created a platform
that allows youth to reach their full potential while
benefiting communities, brands and artists.
5
6. “…there is one and
only one social
responsibility of
business: to use its
resources and
engage in activities
designed to
increase its
profits...”
8. We focus really hard on selling
more minutes and text and phones
9. ROCKCORPS IS STRUCTURED TO HAVE A
WIDE AND DEEP IMPACT
Volunteers & local communities
Thousands
Recruitment audience & content
viewers
Hundreds of
Thousands
Mass market, amplification
audience (social media &
TV)
Millions
9
10. THE ROCKCORPS MODEL
ROCKCORPS IS A TURNKEY SOLUTION FOR ITS BRAND PARTNERS. THERE ARE FOUR
DISTINCT STAGES, EACH ARE INTRINSICALLY LINKED AND METICULOUSLY PLANNED TO
PROVIDE PARTNERS WITH A HOLISTIC, WORKABLE MARKETING PLATFORM*
Recruit Projects Collective
Reward
• Major recruitment campaign - • Charity services • Volunteer anytime, anywhere
integrated media plan/buy, department which builds • Branded live event
across ATL and BTL links with local • Year round program supported
NGOs • Distinctive music program by social media
• Co-branded web site - integrated featuring platinum selling
with all major social media and • Production of all international as well as local • National reach through UK wide
promoting video and other volunteer events, including artists NGO network
content project supplies, sound system,
staff, food and security • Multi camera shoot to capture • Leverage and integration with
• Highly developed CRM system to performance other brand partner assets to
manage volunteer’s ’journey’ - • Legacy work done in the provide rewards
customized backend community • Full branded content
and dedicated call centre across broadcast TV
• Builds positive relationships with and digital platforms
• Leads to a large shared non-profit and government
database sectors • PR campaign with motivated
artists
* RockCorps plans and delivers all four stages, including all volunteer projects, concerts and content
10
11. ROCKCORPS IS A COMPLETE ENGAGEMENT PLATFORM THAT
GOES BEYOND THE BOUNDARIES OF TRADITIONAL
SPONSORSHIP, DELIVERING SIGNIFICANT BENEFITS FOR BRAND
PARTNERS AND POSITIVELY IMPACTING BUSINESSES FROM TOP
TO BOTTOM
Shifts brand Builds meaningful,
perception lasting relationships
- consumer and Youth, moms,
Improves staff business stakeholders, 3rd sector
Builds networks of
motivation & satisfaction
people
of work
Engages key
stakeholders Delivers significant
Local/national brand awareness and
Governments, Society, media value (x 3 ROI)
Shareholders, Retailers
Provides rich branded
Leaves lasting legacy
content for
Community, personal and
brand relationships multi-platform/social
media use
Changes consumer Extends, grows &
behavior builds CSR agendas
Generates brand
experiences Corporate hospitality
11
12. ROCKCORPS INSPIRES YOUTH
"I think the best thing about RockCorps is that it
• 73% said that the concert showed them brought together loads of different people and we all
made friends because we were united for one cause
how powerful volunteer work can be and at this particular time in the media where youth
are seen in a bad light, we showed everyone that we
• 80% say they can make time to give back want to help our own communities and other
communities as well." Kathryn - 18 years old
after doing RockCorps
• 96% tell friends and family about the
experience
"Meeting new people and helping the community,
• 91% say it is a refreshing approach to something that I could never picture myself doing,
but RockCorps helped me do it. Also the concert
helping the community was out of this world as it was the first concert I had
• 91% say it was great to work as part of a ever been to with such great artists. I will never
forget it" - Lisa - 17 years old
team
"You are doing something - you are like, wow, I am
doing something actually for the country, you’re sat
there thinking why this has not been done, and
actually going out there and doing something. You
do realize you have made some kind of difference."
12
13. Give, Get Given
Got 2 Give 2 Get
Tu Donne, Tu Reç ois
Tiempo para Compartir
13