Five Steps to Maximizing Fundraising Events with Corporate Sponsorship
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Corporate sponsors play an important role in the success of charitable fundraising events, from providing in-kind donations to engaging in cross-promotion and employee involvement. Join us for a presentation on how your organization can bring more value to corporate sponsors and thereby increase the success of your event. During the webinar we’ll discuss: • What Corporate Sponsors care about • Defining your value to a Corporate Sponsor • Finding Corporate Sponsors • Packaging Sponsorships • Incorporating websites, social media and email marketing to cross-promote your fundraising event
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Five Steps to Maximizing Fundraising Events with Corporate Sponsorship
- 1. 5 Steps to Maximizing Fundraising Events with Corporate Sponsors Eric Schrader Use Twitter Hashtag #npweb Special Thanks To Our Sponsors
- 2. Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it. A Proud Sponsor of NonprofitWebinars.com
- 3. Today’s Speakers Eric Schrader Givezooks! Hosting: Sam Frank, Synthesis Partnership Assisting with chat questions: Chris Dumas, FirstGiving
- 4. 5 Steps to Maximizing Fundraising Events with Corporate Sponsors
- 5. Agenda • What Corporate Sponsors Care About • Defining your value to a Corporate Sponsor • Finding Corporate Sponsors • Packaging Sponsorships • Incorporating websites, social media and email marketing to cross-promote your fundraising event givezooks!, Inc. copyright 2010
- 6. What do Sponsors care about? Employees & Marketing & Community Sales givezooks!, Inc. copyright 2010
- 7. What do Sponsors care about? How your organization is... Aligned with Company Connected with employees Going to deliver Mission/Values and at and at Which Companies promotional value Which Companies givezooks!, Inc. copyright 2010
- 8. Defining Your Value... Support of community or employee initiatives Alignment with other company related goals: •environment, health, education, children, etc. X number of employees are supporters Y number of employees have volunteered Z members of the community have benefited from our org Size of audience that will be reached via event promotion Demographics of audience and attendees Specific promotional opportunities givezooks!, Inc. copyright 2010
- 9. Finding Sponsors Sources Where Your Board Your Supporters Local, Local, Local Your Vendors givezooks!, Inc. copyright 2010
- 10. Finding Sponsors Tools to find sponsors.... and also keep in touch with supporters Start a LinkedIn Group for your Supporters Your Group People Companies Board Past Updates Discussions Employer Donors Sub-Groups Members Employers Volunteers Current Interested Employer in Cause givezooks!, Inc. copyright 2010
- 11. Finding Sponsors Tools to find sponsors.... and also keep in touch with supporters Leverage org’s address book to build stronger relationships 1 2 3 Import Analyze it against Find out company connections Address Book the social web and latest updates givezooks!, Inc. copyright 2010
- 12. Packaging Sponsorships Sponsorship Level Event Package Promotional Donation Package 10% - 50% of the Tickets to Event Uniqueness (eg. Table of 8, Foursome of golf) Final Sponsorship Fee $X Impressions $Y Special Additions Wine $Z Limo Parking Size of Audience + overhead _________ Gift Basket Access to Special Pre-Event Area Price $X $Y $Z givezooks!, Inc. copyright 2010
- 13. Packaging Sponsorships Create a range of Sponsorship Levels More Traditional Themed* Platinum Sponsor Diva Sponsor Gold Sponsor Vogue Sponsor Silver Sponsor Fashionista Sponsor Bronze Sponsor *“Women and the City” Event givezooks!, Inc. copyright 2010
- 14. Packaging Sponsorships Examples givezooks!, Inc. copyright 2010
- 15. Packaging Sponsorships Examples givezooks!, Inc. copyright 2010
- 16. Promoting your Event Websites Social Web Event Page Org Sponsors Email Print Invitations Reminders Thank You Newsletters Newspaper Flyers Program givezooks!, Inc. copyright 2010
- 17. Promoting your Event on your site Sponsor Section on Promotional Widget on Event Landing Page organization website givezooks!, Inc. copyright 2010
- 18. Promoting your Event on Sponsor’s site Event Widgets for Corporate Sponsors givezooks!, Inc. copyright 2010
- 19. Promoting your Event on Facebook Page Event Badge on Sponsor Section on Facebook Page Facebook Event Page givezooks!, Inc. copyright 2010
- 20. Promoting your Event Your Organization A Supporter Thanks to a special sponsor @albertsons for helping to make our annual #Dinner #Event http://bit.ly/4r1Wkt - 3 wks left to get tickets I’m going to St Louis Botanic Garden’s annual dinner/auction @stlbg - Nature & Harmony #Dinner #Event http://bit.ly/4r1Wkt - go signup! A Sponsor Join us at St Louis Botanic Garden’s annual dinner/auction @stlbg - Nature & Harmony #Dinner #Event http://bit.ly/4r1Wkt givezooks!, Inc. copyright 2010
- 21. Promoting your Event Email Invitations Email Reminders givezooks!, Inc. copyright 2010
- 22. Thanking Your Sponsors Always take time to thank your sponsors and let them know the Event results Green Tip... PaperlessPost.com givezooks!, Inc. copyright 2010
- 23. Summary - What you have learned • What Corporate Sponsors Care About • How to define your value to a Corporate Sponsor • Tools and strategies for finding Corporate Sponsors • How to package Sponsorships for maximum value • How to incorporate websites, social media and email marketing to cross-promote your fundraising event To find out more: http://www.givezooks.com/site/promos/events givezooks!, Inc. copyright 2010
- 24. Thank you! Chris Dumas, Chris@NonprofitWebinars.com, 707-812-1234 Special Thanks To Our Sponsors