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ENGAGE CAUSE CONSCIOUS CONSUMERS & EMPLOYEES
            USING BLUE DOT OFFERS
HUGE MARKET OF CAUSE-CONSCIOUS CONSUMERS


      INCREASE CONSUMER ENGAGEMENT & EMPLOYEE LOYALTY

People that donate                      26.9 million
Amount donated each year                £9.9 billion
Number of people that volunteer         22.4 million
Mean amount donated per person          £31
Cause conscious consumers               28 million

Slight bias to 25-35 yr old women & new millennials.

Market sector is larger than youth, student, grey & pink markets combined.

Reach them through 10,000 charities & voluntary orgs using Blue Dot offers.
THE BEST, UNIQUE & EXCLUSIVE DAILY OFFERS FOR GOOD PEOPLE

       1 donation or action for charity = 1 great offer from you
BUSINESSES USE BLUE DOT FOUR WAYS


Increase Sales

1. PROMOTE YOUR NEW PRODUCT

Provide an offer for your new product or release, only available
for consumers that support any of 9000 charities.

2. BUILD THE BEST RELATIONSHIP WITH CONSUMERS

Blue Dot rewards consumers for taking an action on your site –
if you make a small donation to their favourite charity when they do so.
BUSINESSES USE BLUE DOT FOUR WAYS



Increase CSR effectiveness

3. INCREASE EMPLOYEE VOLUNTEERING & LOYALTY
Most companies enable employees to do volunteering.
Participation can be low and very few report on what they achieved and
for whom. Award them Blue Dot offers to motivate them to do that for
you.

4. BOOST SUPPORT FOR YOUR CHARITY OF THE YEAR
Direct all your uses of Blue Dot Offers to one charity to maximise your
support for them.
1. PROMOTE YOUR NEW PRODUCT – HOW IT WORKS


Provide an offer, discount or
competition prize related
to latest product.

Blue Dot promote the offer on
our platforms to cause
conscious consumers across
9000 charities.

One supporting action for them
= one great offer from you.

Offer contains links for
people to purchase your products and follow you on social media.
1. PROMOTE YOUR NEW PRODUCT - BENEFITS FOR YOU

Increase your own sales and loyalty whilst helping charities.

Attract new (cause conscious) fans and customers.

Make sure one good deal + one good action = one new customer.

Improve campaign performance and measure ROI with your full ‘Blue Dot’ report
with all actionable data.

Utilise all Blue Dot follow up communications channels.

100% FREE to provide an offer – we use affiliate links generate our own income.

It only works for us, if it works for you.
2. BUILD THE BEST RELATIONSHIP WITH CONSUMERS
One action for you = One offer for them = One pound for charity

Incentivise any actions you want people to take for you with the very best offers,
and a donation to charity from your brand.

Real life, online or social, actions such as:

•   Share
•   Sign Up
•   Watch A Video
•   Complete A Quiz or Poll
•   Respond To Mail
•   Sign Petition
•   Play Games
•   ‘Like’
•   Tweet
•   Invite friends
3. INCREASE EMPLOYEE VOLUNTEERING & LOYALTY


One action for a charity by an employee = One great offer.

Most companies enable employees to do volunteering.

Participation can be low and very few report on what they achieved and for whom.

Award them Blue Dot offers to motivate them to do that for you and thank them for
being involved.

Generate thousands of positive social mentions of your brand on social networks
as your employees share the good they have done, and the offers they received,
with friends and followers.

Amplify the good that your employees are achieving with your community.
4. BOOST SUPPORT FOR YOUR CHARITY OF THE YEAR


Direct your uses of Blue Dot Offers to one charity to maximise your support for
them.

1. An offer promoting a new product.
2. Donations from you in return for actions for your business.
3. Offers for employees taking actions for your charity of the year.
BLUE DOT UPDATE


Benefiting over 100 charitable organisations & working with 350 commercial
businesses, including:




44 commercial organisations already providing offers:




Media coverage:




Awarded a grant from the NESTA Innovation in Giving Fund. Contracted by the UK
Government Cabinet Office & recognised by HMRC.
ABOUT BLUE DOT




                              Blue Dot
                 combines business & cause worlds
                       for the benefit of both
GET STARTED NOW




Contact: chris@bluedotworld.com

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Blue Dot for Business

  • 1. ENGAGE CAUSE CONSCIOUS CONSUMERS & EMPLOYEES USING BLUE DOT OFFERS
  • 2. HUGE MARKET OF CAUSE-CONSCIOUS CONSUMERS INCREASE CONSUMER ENGAGEMENT & EMPLOYEE LOYALTY People that donate 26.9 million Amount donated each year £9.9 billion Number of people that volunteer 22.4 million Mean amount donated per person £31 Cause conscious consumers 28 million Slight bias to 25-35 yr old women & new millennials. Market sector is larger than youth, student, grey & pink markets combined. Reach them through 10,000 charities & voluntary orgs using Blue Dot offers.
  • 3. THE BEST, UNIQUE & EXCLUSIVE DAILY OFFERS FOR GOOD PEOPLE 1 donation or action for charity = 1 great offer from you
  • 4. BUSINESSES USE BLUE DOT FOUR WAYS Increase Sales 1. PROMOTE YOUR NEW PRODUCT Provide an offer for your new product or release, only available for consumers that support any of 9000 charities. 2. BUILD THE BEST RELATIONSHIP WITH CONSUMERS Blue Dot rewards consumers for taking an action on your site – if you make a small donation to their favourite charity when they do so.
  • 5. BUSINESSES USE BLUE DOT FOUR WAYS Increase CSR effectiveness 3. INCREASE EMPLOYEE VOLUNTEERING & LOYALTY Most companies enable employees to do volunteering. Participation can be low and very few report on what they achieved and for whom. Award them Blue Dot offers to motivate them to do that for you. 4. BOOST SUPPORT FOR YOUR CHARITY OF THE YEAR Direct all your uses of Blue Dot Offers to one charity to maximise your support for them.
  • 6. 1. PROMOTE YOUR NEW PRODUCT – HOW IT WORKS Provide an offer, discount or competition prize related to latest product. Blue Dot promote the offer on our platforms to cause conscious consumers across 9000 charities. One supporting action for them = one great offer from you. Offer contains links for people to purchase your products and follow you on social media.
  • 7. 1. PROMOTE YOUR NEW PRODUCT - BENEFITS FOR YOU Increase your own sales and loyalty whilst helping charities. Attract new (cause conscious) fans and customers. Make sure one good deal + one good action = one new customer. Improve campaign performance and measure ROI with your full ‘Blue Dot’ report with all actionable data. Utilise all Blue Dot follow up communications channels. 100% FREE to provide an offer – we use affiliate links generate our own income. It only works for us, if it works for you.
  • 8. 2. BUILD THE BEST RELATIONSHIP WITH CONSUMERS One action for you = One offer for them = One pound for charity Incentivise any actions you want people to take for you with the very best offers, and a donation to charity from your brand. Real life, online or social, actions such as: • Share • Sign Up • Watch A Video • Complete A Quiz or Poll • Respond To Mail • Sign Petition • Play Games • ‘Like’ • Tweet • Invite friends
  • 9. 3. INCREASE EMPLOYEE VOLUNTEERING & LOYALTY One action for a charity by an employee = One great offer. Most companies enable employees to do volunteering. Participation can be low and very few report on what they achieved and for whom. Award them Blue Dot offers to motivate them to do that for you and thank them for being involved. Generate thousands of positive social mentions of your brand on social networks as your employees share the good they have done, and the offers they received, with friends and followers. Amplify the good that your employees are achieving with your community.
  • 10. 4. BOOST SUPPORT FOR YOUR CHARITY OF THE YEAR Direct your uses of Blue Dot Offers to one charity to maximise your support for them. 1. An offer promoting a new product. 2. Donations from you in return for actions for your business. 3. Offers for employees taking actions for your charity of the year.
  • 11. BLUE DOT UPDATE Benefiting over 100 charitable organisations & working with 350 commercial businesses, including: 44 commercial organisations already providing offers: Media coverage: Awarded a grant from the NESTA Innovation in Giving Fund. Contracted by the UK Government Cabinet Office & recognised by HMRC.
  • 12. ABOUT BLUE DOT Blue Dot combines business & cause worlds for the benefit of both
  • 13. GET STARTED NOW Contact: chris@bluedotworld.com