The document summarizes the results of a crowdfunding challenge in 2012. It provides examples of different organizations' crowdfunding campaigns, including their activities, results, and lessons learned. It also reflects on insights gained around time commitment, planning, sharing resources, and ongoing learning.
Crowdfunding for the Arts, Cultural and Creative Sectors (Argyll May 2012)Sian Jamieson
Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer.
Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand.
Engage, Connect, and Raise More Money for your Foundation or School. A preview of two Platforms: Playtogive and Artsy Good. Presented to the South Texas Education Foundation Network.
Peter Fraser of Insight Education [www.insighteducation] and Tiresias Media [www.tiresiasmedia.com] talks about the comparative advantages of crowd funding versus conventional fund raising channels.
Crowdfunding For the Arts, Cultural and Heritage SectorsSian Jamieson
‘It was the revolutionary fundraising model that swept Barack Obama to power – and it could help arts bodies in Britain stay in business.’
Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer.
Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand.
Crowdfunding Presentation by HI-Arts, StornowaySian Jamieson
Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer.
Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand.
The workshop will cover all the aspects you will need to create, implement and market your Crowdfunding project. Including:
• How does Crowdfunding work?
• Where can I crowdfund – what platforms are available?
• How to write the perfect pitch.
• Choosing the right rewards.
• Marketing your crowdfunding project.
• Engaging, thanking and keeping in touch with your new funders.
• Marketing your progress.
• Your next steps.
The workshop is suitable for all individuals, organisations and professionals who work within the Cultural, Creative, Heritage and Arts sector. Sian Jamieson, Audience Development Manager at HI-Arts will lead this 2 hour workshop and can provide opportunities for one to one consultations with about Crowdfunding and any ideas for potential projects after the event.
Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer.
Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand.
The workshop will cover all the aspects you will need to create, implement and market your Crowdfunding project. Including:
• How does Crowdfunding work?
• Where can I crowdfund – what platforms are available?
• How to write the perfect pitch.
• Choosing the right rewards.
• Marketing your crowdfunding project.
• Engaging, thanking and keeping in touch with your new funders.
• Marketing your progress.
• Your next steps.
An introduction to how Social Media can help sponsors and rights holders uncover what makes their audience tick, by listening to active communities of passionate fans across the social web. 'Capture the Wisdom of Fans'.
Crowdfunding for the Arts, Cultural and Creative Sectors (Argyll May 2012)Sian Jamieson
Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer.
Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand.
Engage, Connect, and Raise More Money for your Foundation or School. A preview of two Platforms: Playtogive and Artsy Good. Presented to the South Texas Education Foundation Network.
Peter Fraser of Insight Education [www.insighteducation] and Tiresias Media [www.tiresiasmedia.com] talks about the comparative advantages of crowd funding versus conventional fund raising channels.
Crowdfunding For the Arts, Cultural and Heritage SectorsSian Jamieson
‘It was the revolutionary fundraising model that swept Barack Obama to power – and it could help arts bodies in Britain stay in business.’
Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer.
Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand.
Crowdfunding Presentation by HI-Arts, StornowaySian Jamieson
Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer.
Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand.
The workshop will cover all the aspects you will need to create, implement and market your Crowdfunding project. Including:
• How does Crowdfunding work?
• Where can I crowdfund – what platforms are available?
• How to write the perfect pitch.
• Choosing the right rewards.
• Marketing your crowdfunding project.
• Engaging, thanking and keeping in touch with your new funders.
• Marketing your progress.
• Your next steps.
The workshop is suitable for all individuals, organisations and professionals who work within the Cultural, Creative, Heritage and Arts sector. Sian Jamieson, Audience Development Manager at HI-Arts will lead this 2 hour workshop and can provide opportunities for one to one consultations with about Crowdfunding and any ideas for potential projects after the event.
Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer.
Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand.
The workshop will cover all the aspects you will need to create, implement and market your Crowdfunding project. Including:
• How does Crowdfunding work?
• Where can I crowdfund – what platforms are available?
• How to write the perfect pitch.
• Choosing the right rewards.
• Marketing your crowdfunding project.
• Engaging, thanking and keeping in touch with your new funders.
• Marketing your progress.
• Your next steps.
An introduction to how Social Media can help sponsors and rights holders uncover what makes their audience tick, by listening to active communities of passionate fans across the social web. 'Capture the Wisdom of Fans'.
Marketing a Peer-to-Peer Fundraising CampaignHubSpot
Online fundraising campaigns can be tremendously effective for raising money and acquiring new donors, but they don't automatically succeed. Too many promising campaigns wind up missing the mark because they aren't rolled out and promoted properly. In this webinar you will learn the best practices that will help you tee up your next peer-to-peer fundraising campaign for maximum success!
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Key figures in charity communications have teamed up to produce CharityComms 2020, a unique and intriguing snapshot of the most significant communications trends of the coming decade.
Charities represented in the initiative include Amnesty International, Macmillan Cancer Support, UNICEF, Friends of the Earth, The Scout Association, and many more.
Participants were invited to write down the five trends they see as the most significant in the coming decade. These points are accompanied by an image that reflects their vision, giving a very personal view of what each contributor thinks lies ahead.
CharityComms 2020 is a joint initiative produced by CharityComms, the professional body for charity communicators, and Bright One, the volunteer-run communications agency for the third sector, linking comms professionals with third sector organisations.
“With increasingly rapid changes to the way we communicate, plus upheavals in politics, environment and the economic situation, third sector organisations need to be constantly looking ahead,” said Vicky Browning, director of CharityComms. “We hope CharityComms 2020 will provide ideas and inspiration to enable charities to tackle the challenges of the coming decade with confidence.”
Ben Matthews, founder of Bright One said: “The combined vision of so many influential thinkers in the charity sector has produced a unique insight into the future of communications. CharityComms 2020 is an open resource and we would welcome additional contributions from anyone in the sector who would like to add their views to those already gathered.”
Communicators operating within the charity sector are invited to add their own five trends and an accompanying image by sending them to Ben Matthews at ben@brightone.org.uk. CharityComms 2020 will be updated periodically as further submissions are received.
From boosting participation in real-world fundraising events to running hassle-free online campaigns that turn volunteers and donors into active fundraisers -- you'll learn how to tap into the power of Facebook and Twitter to achieve your fundraising goals faster, easier and with more participation!
In the nonprofit and charitable sector, the weeks between October 1 and New Year’s Eve is known as “The Giving Season.” Charities see a large amount of their donations come in at this time and special campaigns are in full force.
How does your organization prepare for this demanding and exciting time? This webinar provides you with tips, advice and ideas to make this year's Giving Season a smooth success!
A brief introduction to writing great grant applications and finding funding sources that fit your not-for-profit's project goals. This presentation was delivered at the Kin Canada National Convention on August 17, 2012 and draws on resources shared by the Brant-Haldimand-Norfolk Funders Network partners.
Community-Driven Fundraising by Noah Barnett #18NTCCauseVox
Learn more about community-driven fundraising at https://www.causevox.com
The world you fundraise in has fundamentally shifted—your supporters are hyper-connected, live inside personal feeds, and are continually ambushed with messages vying for their attention. These shifts have made it challenging to cultivate donor relationships and reach new donors.
However, many organizations are thriving within our new reality by rethinking how they approach fundraising and adopting a new playbook: community-driven fundraising.
In this session, we’ll show you exactly how you can too by highlighting how leaders at arts, animal, and advocacy to cancer, crisis relief, and community-service nonprofits are successfully leveraging peer-to-peer initiatives to strengthen donor relationships and reach new donors.
Learning Objectives:
*Why peer-to-peer is not a tactic but rather an approach you can incorporate into fundraising efforts all year
*Different types of peer-to-peer initiatives and how to effectively plan and coordinate into your fundraising plan
*How to activate and rally your supporters to advocate for your cause, helping you reach new donors
Crowdfunding Workshop Benbecula November 2012Sian Jamieson
Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer.
Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand.
The workshop will cover all the aspects you will need to create, implement and market your Crowdfunding project. Including:
• How does Crowdfunding work?
• Where can I crowdfund – what platforms are available?
• How to write the perfect pitch.
• Choosing the right rewards.
• Marketing your crowdfunding project.
• Engaging, thanking and keeping in touch with your new funders.
• Marketing your progress.
• Your next steps.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This 2.5 hour workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Marketing a Peer-to-Peer Fundraising CampaignHubSpot
Online fundraising campaigns can be tremendously effective for raising money and acquiring new donors, but they don't automatically succeed. Too many promising campaigns wind up missing the mark because they aren't rolled out and promoted properly. In this webinar you will learn the best practices that will help you tee up your next peer-to-peer fundraising campaign for maximum success!
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Key figures in charity communications have teamed up to produce CharityComms 2020, a unique and intriguing snapshot of the most significant communications trends of the coming decade.
Charities represented in the initiative include Amnesty International, Macmillan Cancer Support, UNICEF, Friends of the Earth, The Scout Association, and many more.
Participants were invited to write down the five trends they see as the most significant in the coming decade. These points are accompanied by an image that reflects their vision, giving a very personal view of what each contributor thinks lies ahead.
CharityComms 2020 is a joint initiative produced by CharityComms, the professional body for charity communicators, and Bright One, the volunteer-run communications agency for the third sector, linking comms professionals with third sector organisations.
“With increasingly rapid changes to the way we communicate, plus upheavals in politics, environment and the economic situation, third sector organisations need to be constantly looking ahead,” said Vicky Browning, director of CharityComms. “We hope CharityComms 2020 will provide ideas and inspiration to enable charities to tackle the challenges of the coming decade with confidence.”
Ben Matthews, founder of Bright One said: “The combined vision of so many influential thinkers in the charity sector has produced a unique insight into the future of communications. CharityComms 2020 is an open resource and we would welcome additional contributions from anyone in the sector who would like to add their views to those already gathered.”
Communicators operating within the charity sector are invited to add their own five trends and an accompanying image by sending them to Ben Matthews at ben@brightone.org.uk. CharityComms 2020 will be updated periodically as further submissions are received.
From boosting participation in real-world fundraising events to running hassle-free online campaigns that turn volunteers and donors into active fundraisers -- you'll learn how to tap into the power of Facebook and Twitter to achieve your fundraising goals faster, easier and with more participation!
In the nonprofit and charitable sector, the weeks between October 1 and New Year’s Eve is known as “The Giving Season.” Charities see a large amount of their donations come in at this time and special campaigns are in full force.
How does your organization prepare for this demanding and exciting time? This webinar provides you with tips, advice and ideas to make this year's Giving Season a smooth success!
A brief introduction to writing great grant applications and finding funding sources that fit your not-for-profit's project goals. This presentation was delivered at the Kin Canada National Convention on August 17, 2012 and draws on resources shared by the Brant-Haldimand-Norfolk Funders Network partners.
Community-Driven Fundraising by Noah Barnett #18NTCCauseVox
Learn more about community-driven fundraising at https://www.causevox.com
The world you fundraise in has fundamentally shifted—your supporters are hyper-connected, live inside personal feeds, and are continually ambushed with messages vying for their attention. These shifts have made it challenging to cultivate donor relationships and reach new donors.
However, many organizations are thriving within our new reality by rethinking how they approach fundraising and adopting a new playbook: community-driven fundraising.
In this session, we’ll show you exactly how you can too by highlighting how leaders at arts, animal, and advocacy to cancer, crisis relief, and community-service nonprofits are successfully leveraging peer-to-peer initiatives to strengthen donor relationships and reach new donors.
Learning Objectives:
*Why peer-to-peer is not a tactic but rather an approach you can incorporate into fundraising efforts all year
*Different types of peer-to-peer initiatives and how to effectively plan and coordinate into your fundraising plan
*How to activate and rally your supporters to advocate for your cause, helping you reach new donors
Crowdfunding Workshop Benbecula November 2012Sian Jamieson
Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer.
Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand.
The workshop will cover all the aspects you will need to create, implement and market your Crowdfunding project. Including:
• How does Crowdfunding work?
• Where can I crowdfund – what platforms are available?
• How to write the perfect pitch.
• Choosing the right rewards.
• Marketing your crowdfunding project.
• Engaging, thanking and keeping in touch with your new funders.
• Marketing your progress.
• Your next steps.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This 2.5 hour workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
A panel discussion considering what the future hold for charities and their governance, and how trustees can support their charities to survive and thrive.
Here we share our progress on updating the Charity Governance Code. Hear from the Code steering group about changes that are being made to the Diversity and Integrity principles following its refresh.
The panel will share some of the proposed changes to the Integrity principle, offering a preview of the updates. They will also reflect on findings from engagement and the extended consultation on enhancements to the Diversity principle. This will be an opportunity for the steering group to share their learning, having listened to a range of experiences. It is also an opportunity to discuss best practice which has been identified through the revision work. Finally, the group will offer an update on next steps on the Code's revision.
We’ve put together this video guide to using the governance wheel to carry out a board effectiveness review. It will be most useful for trustees or staff who are undertaking a board review for their own charity and want to know how best to use the governance wheel to support them in this.
As the charity sector continues to manage the impact of the pandemic, many charities are facing financial uncertainty. In this context many senior leaders, to ensure their charity’s sustainability, will be considering collaboration and merger. In this webinar, in association with Bates Wells, we aim to answer questions such as: When should a charity in crisis consider merging? What are the alternatives? How can you make the best decision for your organisation? You will also hear about a new online decision-making tool which will help organisations chart the options open to them in a tight financial spot.
Normal working practices have changed dramatically in a very short period. Most staff are still working remotely, and many organisations have made use of the furlough scheme. This has meant organisations are having to manage and support staff remotely; review some existing policies to ensure they are still fit for purpose; and manage with a reduced and rotating staff capacity. In partnership with our Trusted Supplier Croner, in this webinar we will be sharing good practice on managing and supporting staff in this new environment. We will be joined by Vicky Scott, Operations and HR Manager at Hackney CVS who will share the experiences and learnings of Hackney CVS in this new context.
The economic impact of coronavirus means that many voluntary sector organisations will be going through a period of significant change over the coming months. For many of the hardest hit charities, the process of restructuring and making redundancies will sadly be inevitable. In this webinar we help organisations prepare for this context.
Entering a new phase of the Covid-19 pandemic, with the option of returning to your workplace, has legal and practical implications for all charities. Employers need to be clear about what they are required to do to ensure the health and safety of their staff and volunteers. Employers are having to consider questions such as: what reasonable adjustments should employers make for their workforce in returning to a ‘new normal?’ How can we prepare for what lies ahead? In partnership with TrustLaw, in this webinar we aim to answer these questions. We will be joined by Sarah Valentine, Senior Associate at Eversheds Sutherland and Andrew New, Head of Education at St John Ambulance.
Slides from a webinar broadcast on 15 July 2020, sharing what volunteering organisations have learned since the lockdown in March.
Watch the full recording here: https://www.youtube.com/watch?v=HyFbDAtHHQo
Slides of NCVO webinar that took place on 24 June 2020 covering:
the general health and safety obligations to staff and volunteers, the key legal and practical issues employers need to consider and where to go for further support and guidance.
Watch the webinar: https://www.youtube.com/watch?v=RDBvyTIFTIc
Slides of the NCVO webinar that took place in June 2020 covering:
1) the role of the chair and the board in supporting organisations in the next phase
2) challenges and opportunities which the easing of lockdown presents for trustees
3) tips and resources to help boards plan in a period of significant change
Watch the webinar: https://www.youtube.com/watch?v=HaPktkiCRgo
10. Buzzbnk enables social ventures to
offer 3 types of loans and in
combination with other engaging
benefits:*
- Revenue Participation
Share a set % of future revenues of the
project
* We have reviewed our business model in detail with the FSA under the guidance of our lawyers, Bates Wells & Braithwaite, and the conclusion is that there are no
activities which currently need to be regulated, including our service to introduce potential lenders (Backers) to borrowers (Ventures) for unsecured loans.
11.
12.
13.
14.
15. Burning the Clocks
created by
mmunity arts charity Same Sky
A unique event that brings the
people of Brighton together for a
seasonal celebration for all faiths.
This spectacular free lantern
parade and fire show turns the
spotlight away from the more
commercial side of Christmas
and lights up the darkest of
winter nights
16. Activities
• New marketing • Offline: Raffles, bucket
materials: bookmarks, flyers, collecting at other events
posters • Personal emails to
• Websites: links on websites, contacts and suppliers
ads
• Asking individuals &
• Email campaigns groups to spread the
• PR: press releases & radio word: MPs, CVSF, etc.
interviews
• Internal comms:
• Social media: Twitter, Brainstorms, thermometer,
FB: reward info, FB group, specific asks, positive feedback
Christmas presents, soft asks,
retweet day, images, etc.
17. Now it’s over…
Results Lessons
• Raised £4,000 target! • Personal approach best
• Major donors • Planning time
• Raised profile of ourselves • Make time every day
as a charity • Include time to be
• Increase in followers on responsive
social media & new • Utilise what you’re doing
supporter details already
• Local companies got in • Internal comms proportion
touch to offer support • Ask… then ask again!
• Internal shift: New approach • The “Creative Soul”
for staff
• Right for this? For now?
18. Turning an empty house into a home
LATCH is aiming to raise the funds to refurbish an empty house,
with unemployed volunteers, creating a home for a homeless
family in Leeds.
By doing this we will:
• Provide opportunities for long term unemployed people to gain
skills, confidence and work experience.
• Provide a secure good quality home for a homeless family.
• Contribute towards improving the neighbourhood and reducing
the problems caused by empty homes.
All the money raised will be spent directly on the house.
19. Activities
• Devised a range of relevant awards for our
supporters
• Designed leaflets, posters and display
• Contacted MC members, families, friends, local
organisations and other contacts to ask them to
donate and spread the word
• Social media
• Media coverage - local radio and newspaper
• AGM
• Raffle
20. Results and lessons learned
• Media coverage, more followers and raised profile…but
we didn’t reach our milestone
• Setting up Localgiving page
• Took much more time than anticipated!
• Plan ahead and do groundwork before campaign starts
• Allocate time and resources for duration of campaign,
for planned activities and unexpected opportunities
• It takes time to get people on board
• Allow time to organise offline fundraising activities to
get the word out and support the challenge.
21. 60 opportunities every week
Over 100 regular volunteers
90-100 children and vulnerable
adults with disabilities each year
9 horses...
Nancy and Edward retire to
the hills of Buckinghamshire
after nearly 20 years’ work
22. Our Crowdfunding Challenge
Supporters
Volunteers
Parents
ASK Trustees
Contacts
Press releases
Personal stories PR
ONLINE Facebook
Tweeting
Sam’s Blog
EVENTS
Bake sale
Talk to local group
23. Successes:
• £980 towards a new horse
• Lots of articles in local papers
• Links with community websites
Lessons:
• The Crowdfunding approach isn’t right for every project
• Take 6 months to plan and chose the right time to launch
• Do the leg-work before you start
• You can’t do it on you own
• Be prepared to spend 2-3 hours, every day of the campaign
25. Raising the Crowd
1. Mailing List
2. Targeted Mailing to Specific Interest Groups eg Banks
3. Bag Packs
4. Book Sales
5. Jumble Sale
6. Raffle Tickets
7. Lobbying Local Grant Providers
8. Involving Local Councillors and MP’s
26.
27. “I was always interested in
arts and crafts, but never
had the time or confidence
to keep it up – now I’ve
redeveloped my talents
and have been thinking
about starting a business,
but didn’t have a clue
where to start.
ReWorked – A craft “It’s almost as though
they’ve picked my brain to
business to boost skills, grow find exactly what I needed
confidence and inspire and when. If I can get to
women in East Lancashire the stage where I can start
my own business, I would
be over the moon!”
28. •Sharing
- Newsletter, Face Book, Twitter, LinkedIn, Emails
•Talking
- Community Radio, Local Newspapers, Community
Groups, Networks, People
•Eating
- Cake Sale, Tombola, Coffee Morning, Coffee and Cake
29. How Did We Do?
First In kind support
200+ likes on fundraising – advice , £950
On way to 2nd
BuzzBnk milestone
Milestone
volunteers, raised to
Appeal Page reached (£550) training, date
materials
Next time….
• Get the team on board BEFORE you launch
• Let your team know exactly what they need to do
• Map out your contacts…who else can help you reach
your goal?
50. The BIGsleepover
Do you remember having sleepovers with your friends?
Have you ever had a sleepover with 50 of your friends?!
The BIGsleepover is going to make that happen for local children in
Newham!
The BIGsleepover is an exciting new respite care project for families with challenging home-lives in east London.
It will:
• Support Parents who have few breaks from their hardworking lives, and little time or space to call their own
•Provide exciting overnight play opportunities for local children
•Offer support to those families who are most vulnerable.
We will
•Run a series of sleepovers in our community centre in Manor Park
•Provide a fun trip outside of the centre for each sleepover
•Fill the Froud Centre with exciting games, and activities (inflatables, story-telling, arts and crafts)
•Provide healthy delicious snacks and meals whilst the children are in our care
•Provide pyjamas and sleeping bags for those families who do not have them available
All this will be FREE to the families ensuring that it is open to as many children as possible. Each sleepover will
accommodate at least 50 local children and will be supervised at all times by our team of highly qualified play-workers.
51. What did we do?
• Promotional Materials
•Mapping contacts and supporters
•Letters and emails
•Poster / Leaflets in Mail-out
•Events (Family Fun Day)
•Personal asks (work colleagues,
partner organisations etc.)
•Board of Trustees
•Local Media
•Social Media
We’re continuing to work on lots of this, and think of new ways of promoting the project.
We have some more events in the pipeline and hopefully will get the chance to make a
video for the project in the next couple of weeks.
52. What we learnt?
We successfully reached our first milestone of £3,000!
The Good Stuff The not-so-Good Stuff
• We actually have lots of people who want to • Online fundraising is really hard when you’re
support us working with vulnerable people
• We can make good use of online and offline • If individuals donate offline they get no
donors acknowledgement on the website
• Offline fundraising proved more successful • It’s a lot more work keeping track of offline
• Face –to-face contact is the best way of donations
getting people to commit money. • Whilst we’ve found a higher number of offline
• Getting the right person to make the ask is donations, they are more time-consuming to
crucial come by
• Asking donors to ask others to give is useful • Everything takes time and energy
• Giving donors ownership of the project can be • You need to be a planning machine!
helpful in spreading the word • You need a few high level donors.
55. Lessons Learned
Get your core team involved ASAP!
Plan your campaign
Be positive and make it fun!
56. Altogether now…
• The benefit of peer support
• The kick-up-the-bum of a challenge
• Going on a journey, together
57. We’ve been impressed…
• Time commitment
• Ability to keep on going
• Range of ideas
• Amount of money raised!!
58. We’ve learnt…
• Lead time for strategy and
planning
• Clear timetable vs being
responsive
• Ability to draw in experts
• Time commitment!
59. We’ll be gradually uploading resources
and learning to…
www.ncvo-vol.org.uk/crowdfunding2012
60. And the winner is…
• The organisation who went on the longest learning
journey
• The organisation who acted upon their learning,
developing as they went
• Who shared and interacted with us and with
participants
• Who kept up momentum, even when things were
tough