Overcoming the Fear: What C-Level execs are afraid of when it comes to social intranets
Let’s face it, the biggest hurdle to overcome with a social intranet is often pure fear. The C-level can be hopelessly gunshy about employees displaying the slightest about of intranet-sanctioned social humanity. The idea of a social network behind the firewall wakes them up in a cold sweat at night. Where did this fear come from? And can it be overcome?
Presented by Deane Barker at the Social Intranet Summit 2011 in Vancouver, British Columbia.