Social Media and Employee Engagement:<br />Psychology vs. Technology<br />
“The more we study, the more we discover our ignorance.”Percy Bysshe Shelley<br />
The current reality:  A world in fast gear<br />The Age of Transparency <br />Customers, employees, shareholders, investor...
      Inside Organizations:  Coherence out of Chaos<br />Content<br />Context<br />Relative Perspective<br />Relevance<br ...
A Different World with Different Expectations<br />
Social media is mainstream media<br />Sixty-six percent of people on-line blog or network<br />Exponential growth of Twitt...
Social media is flourishing and evolves daily<br /><ul><li>Social media includes any communication that allows or encourag...
No longer a question of IF your company has a presence in this space but what kind and why
Increasingly, it is being used for internal communications—not just an external communications resource
Social media tools can facilitate open, real-time communications across geographically and culturally diverse workforces</...
Types of Social Media Tools Used for Internal Communications<br />
Types of Information Companies Communicate via Social Media<br />In a recent Tower Watson study surveying high-performing ...
Positive Results:  The Use of Social Media Inside Organizations Can...<br />Create a collaborative work environment; sense...
In 2008, Americans consumed<br /> 12 hours of information per day.<br />This equates to <br />100,500 words and 34 gigabyt...
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Social media and internal communications - Edelman (G. Grates)

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From the March 1, 2011 event, "Employee Communications and Social Media - Making the connection".

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Social media and internal communications - Edelman (G. Grates)

  1. 1. Social Media and Employee Engagement:<br />Psychology vs. Technology<br />
  2. 2. “The more we study, the more we discover our ignorance.”Percy Bysshe Shelley<br />
  3. 3. The current reality: A world in fast gear<br />The Age of Transparency <br />Customers, employees, shareholders, investor community are privy to higher levels of product information and company knowledge<br />A New Corporate Ecosystem <br />The lines between stakeholders are blurred; all are integral parts of one organization<br />Growing demand for personalized products<br />Customers and employees alike have become accustomed to receiving products, services and information that is custom-tailored to meet their needs<br />Growing Sense of Distrust for Corporations<br />Recent events have elevated concern about corporate governance, lack of trust for executives and boards <br />A New Balance of Power <br />Balance is shifting away from management to employees, customers, etc.<br />3<br />
  4. 4. Inside Organizations: Coherence out of Chaos<br />Content<br />Context<br />Relative Perspective<br />Relevance<br />Broadcast<br />Electronic<br />WOM<br />Internal<br />Advertising<br />Face-to-Face<br />Your Employees<br />
  5. 5. A Different World with Different Expectations<br />
  6. 6. Social media is mainstream media<br />Sixty-six percent of people on-line blog or network<br />Exponential growth of Twitter; 600 million+ active on Facebook<br />140 million visitors to Wikipedia each month; 7.0 million video feeds to YouTube<br />Diversity continues: Flickr, Digg, Skype, LinkedIn<br />
  7. 7. Social media is flourishing and evolves daily<br /><ul><li>Social media includes any communication that allows or encourages social interaction
  8. 8. No longer a question of IF your company has a presence in this space but what kind and why
  9. 9. Increasingly, it is being used for internal communications—not just an external communications resource
  10. 10. Social media tools can facilitate open, real-time communications across geographically and culturally diverse workforces</li></ul>Integrated Marketing Strategy<br />Employee Engagement, Advertising, Marketing, <br />PR, Online, New Media<br />Business Strategy<br />Product, Service, Market,<br />Delivery, Cost<br />
  11. 11. Types of Social Media Tools Used for Internal Communications<br />
  12. 12. Types of Information Companies Communicate via Social Media<br />In a recent Tower Watson study surveying high-performing companies<br /> 64% discuss teambuilding and organizational/HR changes<br />63% discuss collaboration or new idea sharing and health and wellness<br />60% discuss employees’ roles and impacts on the company<br />
  13. 13. Positive Results: The Use of Social Media Inside Organizations Can...<br />Create a collaborative work environment; sense of ownership<br />Increase access to information and allow employees to engage at any time, on their own terms<br />Fit different corporate environments (formal or informal)<br />Break down silos and diffuse rumors<br />Support 2-way dialogues across all levels and units of an organization<br />Cost little or nothing to implement<br />Engage everyone because it is easy to use<br />Humanize messages, policies, decisions<br />
  14. 14. In 2008, Americans consumed<br /> 12 hours of information per day.<br />This equates to <br />100,500 words and 34 gigabytes <br />for an average person on an average day. <br />And that doesn’t include anything at we consume at work!<br />Source: How Much Information? - UCSD<br />
  15. 15. Not about the technology…<br />Don’t let your social media engagement become just more hours of information<br />…it’s about the psychology<br />
  16. 16. Understand What Social Media Tells You<br /><ul><li>People want a voice
  17. 17. They have a need to connect
  18. 18. They are interested in sharing ideas
  19. 19. They need to be exposed to a variety of media and platforms
  20. 20. They have points-of-views to impart
  21. 21. And, they want to be part of decision-making vs. target of decision-making</li></ul>Overall, employees want context, not just more content<br />
  22. 22. So, what can you do with this new information? Listen and Learn!<br />Social Media<br /> Engagement<br />

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