1. Egmont is a media corporation. It was founded in 1878 in Copenhagen,
Denmark. They produce magazines, books, Films, Cinemas, Interactive
media, and television. Egmont has traditionally been magazine publishing
but has over the years evolved to comprise mass media generally. Since
1948 Egmont has produced and published Disney comics for the Nordic
market under magazines named after Donald Duck. Egmont has a number
of local country branches: Australia, Austria, Bulgaria, China, Croatia,
Denmark, Estonia, Germany, UK, USA etc.
Egmont also own Egmont foundation, which is a commercial foundation
with a charitable wing. They support social, cultural and scientific causes.
Egmont helps improve children’s and young people’s quality of life,
donating more than EUR 235 million to social, cultural and health products
since 1920.
Egmont is one of Scandinavia’s leading media groups producing weeklies,
magazines, comics, books, educational materials, activity products, movies
and TV programmes. Also, the name Egmont is behind interactive games,
games consoles, music and a wide range of digital media. Egmont publishes
media in more than 30 countries.
Egmont publishing publish a wide range of formats for children of all ages,
storybooks, annuals, colouring, activating and sticker books as well as a
wide range of novelty books including:
Barbie
Banana books
2. Ben 10
Bob the builder
Fireman Sam
Dora the explorer
Lazy town
Nickelodeon
Power rangers
Thomas and friends
Go girl (girl teen magazine)
Toxic
Egmont also launched the teen pop magazine ‘We Love Pop’.
On We Love Pop’s website they have a latest news column which features
people like one direction, Ariana Grande, Taylor Swift etc. Due to all these
artists being quite young themselves it proves that this magazine is
intended for people of the younger generation. Furthermore, the mast also
uses a love heart instead of the word ‘love’ which makes it more suitable
for the younger generation. In addition, the masthead is also written in a
speech bubble making the magazine seem less formal and more like a
conversation with a friend.
Synergy.
This corporation does not have award ceremonies or other magazines to
get help and support from. The only synergy this magazine has is their
website and twitter page. Their twitter page promotes their magazine due
to the fact their target audience is the younger generation and they
stereotypically use social networking sites regularly. Furthermore, it is more
likely for them to check the updates on the website also which will make
3. them want to buy the magazine if they like what they are reading.
