The magazine cover uses a grey background and bold red, white, black and grey colors to make the magazine title "Vogue" and headline "Spring Surprises" stand out. The target audience is young women, as Vogue typically features female celebrities, fashion icons and models. The cover features singer Beyonce posing directly at the camera in a black and white dress that complements the color scheme and grey background. The layout, bold text sizes, and Beyonce's styled hair that covers part of the title create an appealing full design without blank spaces that would draw in the target readership.