Location - Timing• Timing:• AM: 8:30 – 12:00• PM: 13:30 – 17:30• Location:1st Floor - Đại Nam Hotel 79 Trần Hưng Đạo, District 1, HCMC.
McDonaldsMcDonald’s, the leading global foodservice retailer, stands out because of its exceptionalbrand management, significant global presence, leadership in sustainable practices andadmirable approach to consumer engagement.McDonald’s has more than 33,500 restaurants in 119 countries and the Golden Archescontinue to expand, most notably in Asia.It’s the world’s no.1 fast food brand and considering to enter Vietnam in 2014. Now it’s yourtask to design their marketing strategy and their launching in Vietnam.
NintendoThe original innovator in home entertainment, Nintendo inarguably changed the world ofgaming, broadening its appeal across all generations and markets.While the Nintendo brand is focused, distinctive, and still meets its promise to “deliversmiles,” the buzz around its flagship products — products like the 3DS — is still decreasing.However, all is not lost. Nintendo is still the leader in its field, and 2013’s launch of thenext-generation Wii console is something the global gaming community can look forwardto.Now you are the very first marketing team of Nintendo in Vietnam. How you wouldposition this iconic brand to Vietnamese consumers and make it across in its very firstlaunch in Vietnam?
TwitterTwitter is an online social networking service and microblogging service thatenables its users to send and read text-based messages of up to 140characters, known as "tweets".Twitter was created in March 2006 by Jack Dorsey and by July, the socialnetworking site was launched. The service rapidly gained worldwidepopularity, with over 500 million registered users as of 2012, generating over340 million tweets daily and handling over 1.6 billion search queries per day.Since its launch, Twitter has become one of the ten most visited websites onthe Internet, and has been described as "the SMS of the Internet.“Unregistered users can read tweets, while registered users can post tweetsthrough the website interface, SMS, or a range of apps for mobile devices.Twitter is very strong in US, however it is unfamiliar and unpopular in Vietnam,compared with Facebook, and even the new network Pinterest. Please plan fora relevant marketing strategy to make it successful and attached toVietnamese online consumers and deliver an impressive revival launch inVietnam.
GatoradeGatorade is a brand of sports-themed beverage and food products, built around itssignature product: a line of sports drinks.Gatorade is currently manufactured by PepsiCo and distributed in over 80 countries.Originally produced and marketed by Stokely-Van Camp, the Gatorade brand waspurchased by the Quaker Oats Company in 1983, which itself was bought by PepsiCoin 2001.As of 2010, Gatorade is PepsiCo’s 4th-largest brand, on the basis of worldwideannual retail sales. It only competes with Coca-Colas Powerade and Vitaminwaterbrands worldwide; plus, Lucozade Sport in the United Kingdom.Within the United States, Gatorade accounts for approximately 75 percent marketshare in the sports drink category.What an iconic brand! Now let’s get down to its launch in Vietnam and find theselling marketing strategy for it.
GQ magazineGQ (originally Gentlemens Quarterly) is an American monthly mens magazinefocusing on fashion, style, and culture for men, through articles on food, movies,fitness, sex, music, travel, sports, technology, and books.GQ is published in Australia, Brazil, China, France, Germany, India, Italy, Japan,Mexico, Portugal, Romania, Russia, South Africa, South Korea, Spain, Taiwan,Turkey, United Kingdom, USA. The magazine reported an average U.S. paidcirculation of 824,334 issues per month, of which 609,238 were subscriptions.73% of the readership are men, and 63% are single. 65% of readers had an annualincome of $50,000 or greater; and 25% had an income greater than $75,000.British GQ had a circulation of 120,019 from January to June 2009If you were the Head of GQ marketing, what would you do with the brandpositioning in this local market and what would be the success formula oflaunching in your points of view?