3. THE INSPIRATION
Strategy and the Fat
Smoker
ā David Maister
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
4. THE FAT SMOKER
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
6. THE BACKCHANNEL
Use the hashtags to follow the conversation:
#gtdesigned
(Or catch me on Twitter: @austingovella)
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
7. THE FRONTCHANNEL
Grab the slides from SlideShare
and follow along:
http://www.slideshare.net/austingovella/ux-the-power-of-getting-things-designed
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
8. THE NEXTCHANNEL
Austin Govella
@austingovella
austin.govella@gmail.com
My blog:
www.thinkingandmaking.com
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
9. THE MANIFESTO
Designers don't really design anything. Organizations design everything.
What if your organization sucks? Seriously. What do you do then? And then ā while
you're at it ā do it āagileā, do it āleanā.
Organizations face seven barriers when designing better products and services:
value, focus, time, memory, quality, understanding, and improvement.
We'll look at seven tactics you can use to help overcome these seven barriers.
Instead of changing what you do, change how you do it.
Change the how and enable better design. You can build better, more balanced
teams; better interfaces; and better experiences.
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
10. THE INSPIRATION
Donāt look for the next
opportunity.
The one you have in
hand is the
opportunity.
ā Paul Arden
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
11. MORE THINKING
Undercover UX Design UX Team of One
Cennydd Bowles & James Box Leah Buley
New Riders, 2010 Rosenfeld Media, 2012
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
12. WHAT IS UX?
User experience is
understanding context to improve effectiveness.
1. Where will your audience use the interface? From work? From home? The car?
2. How often will they interact? Once. Every hour. Once a month?
3. What do they need to know? Can they learn it? Or will they not have the time?
4. How long will they interact?
5. How critical is the interaction? What happens if they fail? (A nuclear reactor?)
6. How important is it? Likes on Facebook? Signing up for health insurance?
7. How complex is the interaction? One obvious step? Several complex steps?
8. How focused will they be? In a state of ļ¬ow? At home juggling two kids and dinner?
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
13. SEVEN BARRIERS
Organizations face
seven barriers to designing better experiences.
The organization:
...doesnātĀ VALUEĀ design
...canātĀ FOCUSĀ on the design activities it needs to focus on
...doesnāt haveĀ TIMEĀ to design everything it needs designed
...has noĀ MEMORYĀ about its design decisions
...has a low QUALITYĀ of design by non-designers
...has noĀ UNDERSTANDINGĀ about what it takes to doĀ UX
...canāt validateĀ IMPROVEMENT in the user experience
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
14. SEVEN BARRIERS
Organizations face
seven barriers to designing better effectiveness.
The organization:
...doesnātĀ VALUEĀ effectiveness
...canātĀ FOCUSĀ on the effectiveness activities it needs to focus on
...doesnāt haveĀ TIMEĀ to effective everything it needs effective
...has noĀ MEMORYĀ about its effectiveness decisions
...has a low QUALITYĀ of effectiveness by non-designers
...has noĀ UNDERSTANDINGĀ about what it takes to doĀ effectiveness
...canāt validateĀ IMPROVEMENT in effectiveness
Learn more about the barriers in my series at Follow the UX Leader:
http://www.followtheuxleader.com/author/agovella
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
15. HOUSTON EXPERIENCE DESIGN
Houston Startup Design Workshop
Tuesday, October 11 (next Tuesday!)
7-10 PM
at
Caroline Collective
http://houstonexperiencedesign.wordpress.com/
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
16. BARRIER 1
The organization
doesnāt VALUE design.
A story about a brand
new UX department at
Comcast (the devil you
know is always better)
17. TRY: TELL A STORY
People understand the world through stories.
Tell a story about design that your coworkers
can use to understand what they can do.
Good stories:
...are TRUE
...useĀ MEMORABLEĀ words and images
...remember somethingĀ IMPORTANT
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
18. Ex: DISCOVERMODELVALIDATE
By Livia Labate for Comcast Interactive Media, January 2006
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
19. Ex: UX HONEYCOMB
āThe UX Honeycombā by Peter Morville for Semantic Studios, June 2004
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
20. Ex: STUPID USERS
āAre your users S.T.U.P.I.D.ā by Stephen Turbek, Boxes and Arrows, March 2011
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
21. END: TELL A STORY
Good stories are TRUE.
Good stories useĀ MEMORABLEĀ
words and images.
Good stories remember
somethingĀ IMPORTANT.
Another tactic to explore:
Design vision (what one thought would you change in the minds of your coworkers)
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
22. BARRIER 2
The organization canāt
FOCUS on important
design activities.
A story about the
unsexy UX at Comcast.
23. TRY: UX BUCKET
Day-to-day user experience maintenance and
improvements are never as exciting or important
as this weekās newest priority.
So, protect your tasks with a UX bucket.
INVIOLABLE: the bucket is ONLY for UX activities
RESPONSIVE:Ā schedule what you want when you want
IRRESPONSIBLE: no one is responsible; unless you want them to be
Another tactic to explore:
Strict roles (split team between strategic and tactical design)
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
24. BARRIER 3
The organization
doesnāt have TIME to
complete all designs.
A story about letting
dead design lie at
Convio.
25. TRY: SLOUGH WORK
If you donāt have time to do it all, then donāt.
Decide what UX you need to do. Leave the rest to
everyone else.
WHATāS CRITICAL? Important designs want your love.
WHATāS AWESOME?Ā If it can be awesome, make it so.
WHATāS HARD? Complex designs need your love.
WHAT FITS? If it ļ¬ts, do it. If it doesnāt, donāt.
Advantages:
Level-up your team: more practice, more review, better designers.
Demonstrate value: your UX will be distinctly better
Illustrate impact: the interface reveals time trade-offs
More tactics to explore:
Overbook yourself; More, faster; Doc systems
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
26. ACTIVITY
Stop. Close your eyes and think for a
moment. What project are you working
on that you know needs better UX?
As we continue, think about whatās
stopping you.
27. BARRIER 4
The organization has
no MEMORY about its
design decisions.
A story about too many
cooks in the
preferences kitchen.
28. TRY: DOCUMENT RATIONALE
If you canāt remember, then forget it.
Record your rationale alongside your design so
you donāt need to remember.
Rationale includes:
WHY?
WHATāS THE GOAL?
WHOāS IT FOR?
WHATāS THE CONTEXT?Ā
WHAT ARE THE CONSTRAINTS?
OPEN QUESTIONS?
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
29. Ex: DOCUMENT CONTEXT
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
30. Ex: DOCUMENT WHY
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
31. END: DOCUMENT RATIONALE
Record your rationale so everyone remembers.
Rationale includes (in order of importance):
WHY did you identify this need?
WHAT is this for the projectās or the userās goal?
WHO did you design this for?
WHEN+WHERE is the interactionās contextĀ ?
WHAT are the constraints?
Do you have any OPEN QUESTIONS?
More tactics to explore:
Personas and sample users; Design goals
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
32. BARRIER 5
The organizationās
design QUALITY is too
low.
A story about good
engineers designing
bad things.
33. TRY: BETTER STORIES
Groups deliver the interaction theyāre given. If
itās not the interaction you expected, then youāre
reading different stories.
Stories have:
A MAIN CHARACTER The session attendee
EVENTS tweets a point from the presentation
OTHER ACTORS to their stream
MOTIVATION so they can share the point with their friends.
Shared stories have:
COMMON LANGUAGE The interaction should be like sharing something on Google+.
More tactics to try:
Sketching, Critiques, Guerilla testing, RITE testing, Patterns, Design seeds
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
34. BARRIER 6
The organization
doesnāt UNDERSTAND
what it takes to do UX.
A story about bouncing
off the walls at Convio.
35. TRY: USE THE WALLS
Make the invisible, visible. Photocopy your next
sketch. Print your next wireframe. Create your
next sitemap out of Post-Its on a public wall.
Choose a wall where key inļ¬uencers will pass by frequently.
Scribble edits on the pages on your wall.
Post iterations on top of the previous version.
Other tactics to try:
Case studies, Viruses
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
36. Ex: THE LADDERS
From āLean UX: getting out of the deliverables businessā by Jeff Gothelf, 2011
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
37. BARRIER 7
The organization has
no way to VALIDATE
good UX.
A story about product
physicals at Comcast.
38. TRY: UX HEALTH CHECK
Evaluating the user experience is as easy said
as done. The UX Health Check lets you evaluate
any user experience.
Choose what you want to measure. (your features)
Choose your scale. (your comparison)
Set your target. (how good do you want to be?)
Measure yourself. (how good are you now?)
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
39. Ex: UX HEALTH CHECK
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
40. END: UX HEALTH CHECK
Evaluate every user experience.
Choose what you want to measure. (your features)
Choose your scale. (your comparison)
Set your target. (how good do you want to be?)
Measure yourself. (how good are you now?)
More tactics you can try:
System Usability Score, Experience value index
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
42. SEVEN BARRIERS
Although organizations face
seven barriers to designing better experiences.
The organization:
...canĀ VALUEĀ design
...canĀ FOCUSĀ on the important design activities
...can ļ¬nd enoughĀ TIMEĀ to accomplish all design
...can have aĀ MEMORYĀ about its design decisions
...can improve the QUALITYĀ of design by others
...can have anĀ UNDERSTANDINGĀ about what it takes to doĀ UX
...can validateĀ IMPROVEMENT
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
43. WORKING BETTER
Made to Stick Designing With Agile
Chip & Dan Heath, 2007 Anders Ramsey, 2011
Back of the Napkin Getting Real
Dan Roam, 2009 Jason Fried, 2009
The Effective Executive Storytelling for User
Peter Drucker, rev. 2006 Experience
Whitney Quesenbery & Kevin Brooks,
Zag 2010
Marty Neumeier, 2006
Information
Rocket Surgery Architecture: Blueprints
Made Easy for the Web
Steve Krug, 2009 Christina Wodtke & Austin Govella,
2009
The Trusted Advisor
David Maister, Charles Green, &
Robert Galford, 2001
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
44. āNoā is only part of āNowā
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
45. SHARE!
Whatās stopping you
from being a ļ¬t non-
smoker?
Letās talk about your
projects.
46. A NOTE ABOUT AGILE & LEAN
One of the hottest memes in user experience land
continues to be agile+ux and its emerging, younger
sibling, lean+ux.
Youāre overworked and under-appreciated. Itās your
job to make sure agile and lean donāt become
synonyms for creating skimpy, malnourished
experiences.
Instead of thinking agile and lean, think about how
you can make you organization a healthy
user experience culture.
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign
47. BALANCED TEAMS
The Balanced Team blog:
http://www.balancedteam.org/
Lean UX: getting out of the deliverables business
http://uxdesign.smashingmagazine.com/
2011/03/07/lean-ux-getting-out-of-the-
deliverables-business/
What is Lean UX?
http://luxr.posterous.com/what-is-lean-ux
UX: The Power of Design Getting Things Designed by Austin Govella ā¢ SchipulCon, Houston, TX, Oct 7, 2011 ā¢ www.thinkingandmaking.com ā¢ @austingovella ā¢ #gtdesign