ABANDONING AGILE,
LEAVING LEAN,
DESIGNING BETTER
EXPERIENCES
by
Austin Govella
www.thinkingandmaking.com
@austingovella
Slides available on slideshare: http://www.slideshare.net/austingove"a/abandon-agile
Hashtag: #newux
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

Introductions
SHARE • TRUST • BELIEVE • QUESTION
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

INTRODUCTIONS
SHARE
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

MIND GAMES
WHAT’S THE COOLEST
THING ABOUT WHERE
YOU WORK?
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

INTRODUCTIONS
Hi. I’m Austin Govella, an
Experience Design Manager
at Avanade where we’re
re-inventing how enterprises
collaborate.
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

INTRODUCTIONS
Hi. I’m { Name } , an
{ Title, Role, or Whatever }
at { Company } where we’re
{ the coolest thing about where
you work }.
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

INTRODUCTIONS
TRUST
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

MIND GAMES
THE CUSTOMER IS
ALWAYS RIGHT.
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

Section Title
MANIFESTO
• Designers don’t really design anything. Organizations
design everything.
• Instead of changing what you do, change how you do it.
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

Section Title
INSPIRATION
Don’t look for the next
opportunity.
The one you have in hand is
the opportunity.
— Paul Arden
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

Agile
BUILDING CERTAINTY
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

Section Title
AGILE
AGILE MANIFESTO
• Individuals and interactions over processes and tools.
• Working software over comprehensive documentation.
• Customer collaboration over contract negotiation.
• Responding to change over following a plan.
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

Section Title
AGILE
REAL MANIFESTO
• Real people doing work over models of people
doing work.
• Real software over models of software.
• Real collaboration over models of collaboration.
• Real learning over models of learning.
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

AGILE
• Agile
focuses on certainty around what will
be built.
• Agile seeks to minimize unnecessary change.
• Agilevalues the build over everything else. The
build represents certainty.
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

AGILE
AGILE PROCESS
• Agile pursues velocity
REVIEW through the review, plan,
build loop.
PLAN
• Agile relies on the plan to
create build.
• Agile velocity through the
BUILD loop reduces the risk you
build the wrong thing.
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

AGILE
Agile is obsessed with the
question:
Is this what you wanted?
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

Lean
LEARNING CERTAINTY
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

LEAN
• Leanfocuses on certainty around learning what
is most valuable.
• Lean seeks to maximize necessary change.
• Leanvalues learning over everything else.
Learning represents certainty.
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

LEAN
LEAN PROCESS
• Lean pursues velocity
BUILD through the build,
measure, learn loop.
MEASURE
• Lean relies on what was
measured in order to learn.
• Lean velocity through the
LEARN loop increases the risk you
build the right thing.
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

LEAN
Lean is obsessed with the
question:
Is this the most valuable thing?
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

Design
MEASURING CERTAINTY
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

DESIGN
• Design is focused on identifying uncertainty.
• Design seeks to identify change.
• Design
values measuring over everything else.
Measuring represents certainty.
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

DESIGN
DESIGN PROCESS
• Design pursues velocity
THING through the think, make,
check loop.
MAKE
• Design relies on what was
made to measure.
• Design velocity increases
CHECK the risk you measure the
right thing.
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

DESIGN
Design is obsessed with the
question:
Is this what we thought it was?
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

Unified Process
DESIGNING CERTAINTY
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS
AGILE LEAN DESIGN
PLAN LEARN THINK
BUILD BUILD MAKE
REVIEW MEASURE CHECK
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS
Plan
Review
Build
UNIFYING THE DESIGN PROCESS MODEL
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS
Learn
Plan
Review
Measure
Build
Build
UNIFYING THE DESIGN PROCESS MODEL
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS
Think
Plan
Learn
Review
Measure
Check
Build
Make
UNIFYING THE DESIGN PROCESS MODEL
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS
But what are we
think » make » checking?
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS
Think
Plan
DATA Learn
MODELS
Review
Measure
Check
Build
ARTIFACTS Make
UNIFYING THE DESIGN PROCESS MODEL
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS
AN
LE
Think
Plan
DATA Learn
MODELS
Review
Check
SIGN
Measure
DE
Build
ARTIFACTS
Make
A
G
IL
E
THE UNIFIED PROCESS MODEL
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS
The Wrong Questions:
Agile is obsessed with the question:
Is this what you wanted?
Lean is obsessed with the question:
Is this the most valuable thing?
Design is obsessed with the question:
Is this what we thought it was?
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS
The Right Questions:
Data
How do we create Models
Artifacts
} Deliverables
Think
How do we Make
Check
} Activities
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS
The Key Issues:
THE MODEL THE AUDIENCE
What do we need to model? Who are we sharing with?
What kind of model will work best? When are we communicating with them?
THE FIDELITY Where are they?
How faithful should it be? (visual and THE ITERATION
functional fidelity) How fast can we go through the loop?
(velocity)
THE ANNOTATION
How fast should we go through the loop?
What does the audience need to know? (next batch size)
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS
How it plays out:
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS
Think
Plan
DATA Learn
MODELS
Review
Check Measure
Build
ARTIFACTS
Make
THE UNIFIED PROCESS MODEL
From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012