Brisbane Content Strategy Meetup - roundup of UX Australia Conference

2. Whatis UX design?
By definition:
• All aspects of the end-user’s interaction with the company,
its services, and its products. The first requirement for an
exemplary user experience is to meet the exact needs of the
customer, without fuss or bother. Next comes simplicity and
elegance that produce products that are a joy to own, a joy to
use. True user experience goes far beyond giving customers
what they say they want, or providing checklist features. In
order to achieve high-quality user experience in a company’s
offerings there must be a seamless merging of the services
of multiple disciplines, including engineering, marketing,
graphical and industrial design, and interface design.
– Nielsen-Norman Group

4. Some thoughts:
• Graphic design, visual content,
creative/artwork??
• Wireframes?
• Information architecture?
• User research?
• Websites?

5. Your thoughts?

6. Designing experiences based
on user research
Could it be this simple?
P.S. It’s about more than designing websites….

7. Why should content people
care about UX?
Because we are all trying to achieve
the same result!

8. But after UX Australia, we can
articulate this a little better…...
Content people and UXer’s draw on
the same set of user research to
develop our respective tools

9. A Sampler of UX Australia
• If you are aiming for engagement, you are aiming too
low. Aim for an emotion (David Blumenstein & Luke
Watson; The Cartoonists)
• On design & style guides….. “beauty complements
functionality & amplifies content” (Andy Clarke)
• On chatterbots.....”humans aren’t capable of
everything so don’t expect your bots to be” (Elena
Ontiveros, Content Strategist @ Facebook)

10. • Identify what do your users want to do, not who they
are (Carolina Gaitan, Flinders Street Station Project)
• “Why doesn’t UX always define the brand?” (Andy
Howard)
• “A vast wilderness where lorem ipsum roams free”
(from ‘No More Stork Babies’ by Matt Fenwick)
• “Design in the absence of content is not design. It’s
decoration” (from ‘bring out your Inner UX Writer’ by
Rachael Mullins)
A Sampler of UX Australia

11. Water cooler conversations
Drawing skills are optional

15. Water cooler conversations
Stork babies

16. Water cooler conversations
Minimising cognitive load

17. The UX unicorn
Water cooler conversations