Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Three Secrets of Successful User Experience Design

2,745 views

Published on

Talk with the Alberta Municipal Web Group

Published in: Technology, Business
  • Be the first to comment

Three Secrets of Successful User Experience Design

  1. 1. Three Secrets of Successful User Experience Design Alberta Municipal Web Group presented by Jess McMullin nForm User Experience | www.nForm.ca March 27, 2008
  2. 2. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION
  3. 3. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 1
  4. 4. JESS I’m
  5. 5. 1996
  6. 6. 2003
  7. 15. IDEAS+ TOOLS
  8. 17. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 2
  9. 20. Elements of UX Jesse James Garrett “The Elements of User Experience”
  10. 25. RECAP SAME PAGE
  11. 26. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 3
  12. 27. How can teams design solutions that create the most value?
  13. 28. value centred design
  14. 30. BUSINESS GOALS HUMAN NEEDS OFFERING DELIVERY
  15. 31. HOW
  16. 32. SECRET #1
  17. 33. DISOBEY
  18. 34. DON’T DO WHAT YOUR USERS TELL YOU TO DO
  19. 35. DON’T DO WHAT YOUR BOSS TELLS YOU TO DO
  20. 36. INSTEAD
  21. 37. discover behavior
  22. 38. obey behavior, not opinion SECRET #1
  23. 39. market research vs. user research
  24. 40. SOME TOOLS
  25. 41. research industry
  26. 43. ethnography guerilla
  27. 45. box design the
  28. 46. Design the Box <ul><li>How To Design the Box </li></ul><ul><li>Create a box for the product, even if it isn’t shipped in a box. </li></ul><ul><li>Elements for the Box Front: </li></ul><ul><ul><li>Name </li></ul></ul><ul><ul><li>Tagline </li></ul></ul><ul><ul><li>3 key selling features </li></ul></ul><ul><ul><li>Imagery / Color / Type (Later) </li></ul></ul><ul><li>Box Back: </li></ul><ul><ul><li>Feature Set </li></ul></ul><ul><ul><li>System Requirements </li></ul></ul>From Jim Highsmith, Cutter Institute
  29. 47. sketching conversational
  30. 50. map experience
  31. 52. RECAP VALUE
  32. 53. Disobey opinion. Discover behavior to guide system design decisions. Go beyond market research.
  33. 54. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 4
  34. 55. How can teams minimize risk and maximize benefits as they adopt new approaches?
  35. 57. surprises NO
  36. 58. You what?
  37. 59. HOW
  38. 60. SECRET #2
  39. 61. FAIL FASTER, TOGETHER
  40. 62. DON’T TRY TO GET IT RIGHT THE FIRST TIME
  41. 63. INSTEAD
  42. 64. TRY TO DO IT RIGHT THE FIRST TIME
  43. 65. Iterate together to mitigate risk SECRET #2
  44. 67. Process Overview
  45. 68. NOT RUP By itself
  46. 69. harmful iteration
  47. 70. Review & Approve
  48. 71. Review & Approve
  49. 72. Power Imbalance
  50. 73. Exercise
  51. 74. Draw a house
  52. 75. Pair Up. Person who’s birthday is next is the reviewer.
  53. 76. Review the house. How well does it match the house you drew?
  54. 77. Now draw a house together.
  55. 78. To design the right solution we have to define the right problem.
  56. 79. SOME TOOLS
  57. 80. Working Together Get People
  58. 81. paper prototype
  59. 83. sketchboard
  60. 85. model alignment
  61. 87. How to align user needs, business drivers, and online offerings.
  62. 88. swimlanes
  63. 90. usability testing
  64. 92. RECAP RISK
  65. 93. Fail faster: iterate to mitigate risk. Use low-fi methods to prototype early and often.
  66. 94. INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 5
  67. 95. How can teams ensure organizational support and buy-in for user experience beyond a one-off pilot or experiment?
  68. 96. Crossing the Chasm Geoffrey Moore “Crossing the Chasm” 1991
  69. 97. HOW
  70. 98. SECRET #3
  71. 99. BE EXPLICIT
  72. 100. IF PEOPLE DON’T KNOW ABOUT UX THEN DOES UX MATTER?
  73. 101. Clearly tie UX efforts to project success SECRET #3
  74. 102. SOME TOOLS
  75. 103. metrics
  76. 105. skunkworks
  77. 106. PARTNER PILOT PUBLICIZE
  78. 107. experience governance of
  79. 108. The nForm Web Management Model
  80. 111. RACI Responsible Accountable Consulted Informed
  81. 113. RECAP ADOPTING
  82. 114. Tie UX to project success. Use metrics, champions, and granular governance to build UX buy-in.
  83. 115. closing in
  84. 116. DISOBEY FAIL FASTER BE EXPLICIT
  85. 117. http://www.sxc.hu/photo/890642
  86. 118. Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.bplusd.org www.slideshare.net/jessmcmullin
  87. 119. jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.bplusd.org www.slideshare.net/jessmcmullin Questions?

×