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Lessons Learned: Global Websites and Applications

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Lessons Learned: Global Websites and Applications

  1. 1. LESSONS LEARNED: GLOBAL WEBSITES & APPLICATIONS by Austin Govella www.thinkingandmaking.com @austingovella Slides available on slideshare: http://www.slideshare.net/austingove"a/globalwebsitesapplications From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
  2. 2. Two definitions: 1. Multi-lingual means something is available in multiple languages. 2. Localized means content changes based on where the user is located. From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
  3. 3. Multi-lingual. Not localized. From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
  4. 4. Multi-lingual. Not localized. From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
  5. 5. Localized, not multi-lingual. From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
  6. 6. Multi-lingual. Not localized. From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
  7. 7. Multi-lingual and localized. From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
  8. 8. Multi-lingual and localized. From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
  9. 9. Multi-lingual means content is available in multiple languages. 1. What languages? It costs money, time, and content managers to translate. 2. What content? Are you translating all content? Some content? What content? From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
  10. 10. Multi-lingual means all content is accessible in multiple languages: • Content on the page. • The <title> • The <meta description> • Tooltips • Form field helper text • Success, Warning, and Error messages • Error pages, “Site down” shingles • Abbreviations What’s Wed in Chinese? • Announcements From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
  11. 11. Localized means content changes based on where the user is located. 1. How do you determine location? 2. When do you determine location? 3. What locations matter? 4. What if you determine the wrong location? From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
  12. 12. Localized means content changes based on where the user is located. 1. What content changes? 2. How does it change? From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
  13. 13. Location Language Content X X From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
  14. 14. Role Location Language Time Device Content X X X X X From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012

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