Explanation of 5 areas where you can use video and SEO to achieve your marketing goals. practical tips and implementable tools for the small medium (SME) sized business.

1. SEO for Growth

2. What is today about?
1. Your Website is an investment
2. How SEO, Video, Content and Web Design are connected
3. What you can do about it
4. Learning the language of SEO
5. Inserting SEO into business practices that you already know
A Threat and a Promise for Business Owners
FACT: you cannot rely on word of mouth……
unless you plan to fail in business
FACT: if social media gets no engagement it’s not worth
spending $$ on native content. Buy Adverts instead.

3. Basic Video SEO
1. Start by installing the free VidIQ app www.app.vidiq.com
2. Edit the YouTube video attributes via the Video Manager tool

5. Why 99% of all New Websites Fail
1. Digital brochures
2. Balance SEO and content
3. Design-led process = FAILURE
4. What not to pick for web design
5. Can PPC compensate for lack of SEO?
Modern web design is about winning the marketing war
How to hire a web designer

7. How to Build Stronger Website SEO
1.Start with a website audit
2.Design and SEO must be in balance
3.Understand key website functions and features
• URL structure / sitemap
• Key words
• Rich snippets
• Structured Data
• Internal links
• External Links
• Image tags
• Mobile first
Good website flow and sign posting helps humans as well as
bots

9. Link Building the Dos and Don’ts
1.Why backlinks are Important
2.Keyword anchor links
3.Find your backlinks
4.Disavow poor quality links
5.Beware PBNs
6.Balance your content effort with backlinks
7.Directories matter - especially for local marketing
8.Know your competitors’ links
A good backlink is one you’re proud of and can explain why
you have got it

11. Managing Your Reputation and Reviews
1.Know the most important review websites
2.Niche review sites
3.Reviews = personal recommendations
4.Social proof
5.Google star ratings
6.Build a business process to get reviews
7.Engage
8.Give back
When a consumer searches online she’s already sold on getting
it!

13. Feeding Your Optimised Website
1.Our favourite content creation and management tools
•Yoast SEO
•Sucuri.net
•Unbounce.com
•Sumome.com
•Neighbourly.co.nz
•Google Analytics
•Adwords
•SBI Keyword tool
•Search Console
•Moz
•WooRank
2.Plan your content creation
3.Create as well as curate
4.Insight, aggregate, distil, chronology, mashup
5.Titles are key
6.Keywords must convert and lower your bounce rate
7.Plan your content creation
Our Mantra: Write once; use three times

14. What is new in video?
1. Advertising in-stream is a great way to monetise your content / gain reach
2. Novel slides-as-video format
https://www.facebook.com/ads/experience/confirmation/?experience_id=6459
50135596971
3. For ecommerce a “collection” ad format in Facebook
https://www.facebook.com/ads/experience/confirmation/?experience_id=223067
011512574
1. Instagram now has vertical video and a “stories” feature to match SnapChat and
Facebook
2. Native advertising - written or video

15. Any Questions?
Please connect with me on LinkedIn
Rebecca Caroe rebecca@creativeagencysecrets.com