1. Sharon Daniel
Luncheon event with Pearanalystics
Guest Speaker: Ryan Kelly Founder & CEO
Location: The Bright Shawl
819 Augusta St.
San Antonio, TX. 78215
Internet Marketing Tools and Services
Nowadays,it’s a good idea to know the term Search Engine Optimization (SEO). SEO is the process of
effecting the visibility of a website or webpage on search engines, natural or organic. SEO is a term that is
getting more powerful as there has been a continuous rise of using Google and the internet as a marketing
tool. Guest speaker Ryan Kelly presented why SEO is so important, the latest trends and tactics used to
make a business stand out amongst others. SEO not only attracts business to business owners, but also
leads interests in a direction that drives the economy. Let’s begin!
Why is SEO so important?
1. Visibility and branding
*Note: The top 3 results listed on a search engine (ex.Google, Bing, etc.) get more than 60% of
clicks on each page.
2. Search plays a crucial role in the buying cycle
a. 70% of decisions are already made of the company being searched via social media and
websites by the time sales get involved
3. Cost less over time
a. SEO happens over time due to the process of developing content for the webpage to
match the word search. Pay-per-click happens immediately.
i. To have maximum exposure is to have both SEO and pay-per-click
ii. Change the webpage to keep up with the changes of the internet
iii. SEO continually changes, there are 500 different researches tracked by Google
per day and they make $3 billion in revenue per search
What are the hidden SEO tactics?
1. Word-of-mouth- reviews written on the internet

2. 2. Authorship- people who are part of a circle and/or pictures that are visible in a search.
a. Put key words in each content such as YouTube videos, pictures, blog posts, etc. and
research the key word analytics to see if the keyword is worth using
b. The “bounce rate” is the amount of times the person looked at page and left – can be
good or bad; sometimes the person either got what they needed right away or did not
3. Past employees – search for how companies treat their employees.
What are some top rankings?
1. Page authority increases with links
2. # of Google+1’s you have
5. Root domain linking site
20. Total Facebook shares,links, and comments
63. Exactmatchdomain.com
77. Keyword usage in title, “title tag” (remember,too many can be a turn off!).
You can use Linked-in to link words to websites and use social media website to share info
Keep in mind that SEO is responsible to get customers to the site but it is not responsible on whether or
not they enter the site. However,downloadable E-Books are just one of many elements that can help
capture a lead. It is also good to know what some of the latest trends are: google authorship, “outreach”
new link building, in-depth content, distributed search (Facebook, Twitter, etc.),mobile friendliness-
responsiveness, and hours of operation. Hopefully, this will help you have a better understanding of what
is driving your and others search when scouring the internet.
Best Regards,
Sharon Daniel