ED Solutions LCRA-social media-12-1-10


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Presentation given during Economic Development Forum for LCRA on December 1-2, 2010

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  • 2010 ED Solutions, Inc. LCRA Economic Development Forum II
  • 2010 ED Solutions, Inc. LCRA Economic Development Forum II
  • 2010 ED Solutions, Inc. LCRA Economic Development Forum II
  • 2010 ED Solutions, Inc. LCRA Economic Development Forum II
  • 2010 ED Solutions, Inc. LCRA Economic Development Forum II
  • 2010 ED Solutions, Inc. LCRA Economic Development Forum II
  • 2010 ED Solutions, Inc. LCRA Economic Development Forum II
  • 2010 ED Solutions, Inc. LCRA Economic Development Forum II
  • 2010 ED Solutions, Inc. LCRA Economic Development Forum II
  • 2010 ED Solutions, Inc. LCRA Economic Development Forum II
  • 2010 ED Solutions, Inc. LCRA Economic Development Forum II
  • ED Solutions LCRA-social media-12-1-10

    1. 1. By Mark J James, CEcD ED Solutions, Inc. [email_address] http://www.linkedin.com/in/edsolutions http://twitter.com/EcoDev Social Media for Economic Development and Community Marketing 
    2. 2. Objectives <ul><li>Social Media for the Practical ED! </li></ul><ul><li>Why Social Media for ED? </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Slideshare </li></ul><ul><li>Flickr </li></ul><ul><li>Twitter </li></ul><ul><li>Measurement </li></ul>2010 © ED Solutions, Inc.
    3. 3. Couple Q’s- 2010 © ED Solutions, Inc.
    4. 4. 2010 © ED Solutions, Inc.
    5. 5. 2010 © ED Solutions, Inc. Social Media Integration
    6. 6. 5 Ways Social Media has changed economic development Audiences 2010 © ED Solutions, Inc. <ul><li>Even less control about what’s being said about our place. The “democratization of information” </li></ul><ul><li>Exponentially enhanced our marketing reach. </li></ul><ul><li>Able to create communities within and between our communities </li></ul><ul><li>We can now crowd source ideas/initiatives </li></ul><ul><li>Social CRM and Social SEO </li></ul>
    7. 7. 2010 © ED Solutions, Inc. Just say no
    8. 8. 2010 © ED Solutions, Inc.
    9. 9. 2010 © ED Solutions, Inc. Depending on organization, a reasonable inclusion of SOME social media applications
    10. 10. Some Typical ED Goals <ul><li>Brand awareness </li></ul><ul><li>Program/ practitioner credibility </li></ul><ul><li>Drive traffic to web </li></ul><ul><li>Create community </li></ul><ul><li>Connect resources </li></ul><ul><li>Lead development </li></ul>
    11. 11. 2010 © ED Solutions, Inc. <ul><li>Listening with Social Media </li></ul><ul><li>TweetDeck (or HootSuite) </li></ul><ul><li>Google Alerts </li></ul>
    12. 12. 2010 © ED Solutions, Inc.
    13. 13. 2010 © ED Solutions, Inc.
    14. 14. SEO & SoMe <ul><li>Social media optimization (SMO) is a set of methods for generating publicity through social media , online communities and community websites. Methods of SMO include adding RSS feeds , social news buttons, blogging , and incorporating third-party community functionalities like images and videos . Social media optimization is related to search engine marketing , but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. </li></ul>
    15. 15. SEO & SoMe <ul><li>“ Search is where they find you, SM is where they hear about you. ” </li></ul><ul><li>Relevancy </li></ul><ul><li>The goal is to get your content picked up and passed along via shared links. Driving comments and bookmarks to your site gives your page “authority”. It feeds upon itself with scrapers and reposters. </li></ul>2009 © ED Solutions, Inc.
    16. 16. 2010 © ED Solutions, Inc. Indypartnership.com addthis.com or sharethis.com
    17. 17. <ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Flickr </li></ul><ul><li>Slideshare </li></ul><ul><li>YouTube </li></ul><ul><li>Twitter </li></ul>Deeper Dive 2010 © ED Solutions, Inc. 6
    18. 18. 2010 © ED Solutions, Inc. www.waynealliance.org
    19. 19. 2010 © ED Solutions, Inc. “ Maps, maps, my project for a map!” Mark M. Sweeney Senior Principal McCallum Sweeney Consulting
    20. 20. 2010 © ED Solutions, Inc.
    21. 21. 2010 © ED Solutions, Inc.
    22. 22. 2010 © ED Solutions, Inc. What social networks or tools, if any, do you use? 71 % use LinkedIn, and just over 50% use facebook. Source: Atlas Advertising Research,September 2009
    23. 23. 2010 © ED Solutions, Inc. <ul><li>500 million active users </li></ul><ul><li>Avg of 130 ‘friends’ </li></ul><ul><li>Avg user connected to 80 community pages, groups, events </li></ul><ul><li>70% of users are from outside US </li></ul><ul><li>More than a1 million websites have integrated FB </li></ul><ul><li>200 million regularly use FB-mobile </li></ul>
    24. 24. 2010 © ED Solutions, Inc.
    25. 25. Using Facebook – Start Smart Who’s Your Target Audience? Prospects Existing Business Investors Find Your Voice Business Community Stakeholder Post Current Relevant Content Use Applications to Pull Your SM together Push traffic to your website Engage your community Create “Super Fans”
    26. 26. 2010 © ED Solutions, Inc.
    27. 27. 2010 © ED Solutions, Inc.
    28. 28. Using Facebook Analytics and Advertising Insights – Detailed real-time demographics Advertising – VERY targeted pay-per-click schedules Link other Fan Pages - Favorites
    29. 29. 2010 © ED Solutions, Inc. Facebook Insights (after you have 30 fans…)
    30. 30.
    31. 31. About <ul><li>“ The world’s largest professional network” </li></ul><ul><li>80 Million plus users worldwide, in 170 industries and 200 countries </li></ul><ul><li>Execs in all of the Fortune 500 </li></ul><ul><li>60% of incomes over $93,000 </li></ul><ul><li>Segments: </li></ul><ul><ul><li>Executives: 28% </li></ul></ul><ul><ul><li>Networkers/Consultants: 30% </li></ul></ul><ul><ul><li>Late Adopters: 22% </li></ul></ul><ul><li>People with incomes of $200K + were seven times more likely to have 150 plus connections than lower income users. </li></ul><ul><li>What is LinkedIn: http://www.youtube.com/watch?v=ZVlUwwgOfKw </li></ul>Source: Atlas Advertising
    32. 32. 2010 © ED Solutions, Inc. What social networks or tools, if any, do you use? 71 % use LinkedIn, and just over 50% use facebook. Source: Atlas Advertising Research,September 2009
    33. 33. Key Features of LinkedIn <ul><li>Your profile </li></ul><ul><li>Your Contacts </li></ul><ul><li>Your Connections </li></ul><ul><li>Status updates </li></ul><ul><li>Companies </li></ul><ul><li>Groups </li></ul><ul><li>Events </li></ul><ul><li>InMail Feature </li></ul><ul><li>Applications </li></ul><ul><li>Advertising </li></ul><ul><li>Mobile Access </li></ul>Source: Atlas Advertising
    34. 34. 2010 © ED Solutions, Inc.
    35. 35. 2010 © ED Solutions, Inc.
    36. 36. 2010 © ED Solutions, Inc.
    37. 37. 2010 © ED Solutions, Inc. Don’t forget Keywording…
    38. 38. 2010 © ED Solutions, Inc. www.xobni.com http://www.xobni.com/learnmore/#
    39. 39. Where Does Twitter “Fit In” <ul><li>Link sharing, not trite sharing </li></ul><ul><li>Offer twitter feeds to chamber members </li></ul><ul><li>Search twitter to see if existing companies in your community are tweeting </li></ul><ul><li>Start conversations on Twitter- e.g., does anyone know which skills their employees need and aren’t found in X. </li></ul><ul><li>Celebrate newsworthy events </li></ul>
    40. 40. OK, so let’s admit this…
    41. 41. 2010 © ED Solutions, Inc.
    42. 42. A Word About Followers <ul><li>Its not how many, its who </li></ul><ul><li>Look for people to follow who have more followers than they are following </li></ul><ul><li>Beware of ‘someone’ with very little followers and lots of people they are following. This = spam </li></ul><ul><li>Check this out- </li></ul><ul><li>http://twittercounter.com </li></ul>
    43. 43. Create a Custom Background 2009 © ED Solutions, Inc.
    44. 44. How… http://www.ehow.com/how_4613303_twitter-background.html <ul><li>Step 1 </li></ul><ul><li>Create a Twitter account. If you haven’t gotten around to signing up for Twitter yet, what are you waiting for? Go to twitter.com and sign up for an account. If you need a little more help, read How to Set Up a New Twitter Account in the resources below. </li></ul><ul><li>Step 2 </li></ul><ul><li>Decide what type of image you want to portray. Part of the difficulty in setting the correct background is deciding what you want your Twitter page design to say about you. Many folks take any image or graphic and upload it to their Twitter account without much thought. Take some time to come up with something that speaks of your style, taste and personality. </li></ul><ul><li>Step 3 </li></ul><ul><li>Consider the screen real estate . The important information to be viewed on Twitter occurs in the center of the page. No matter how many images or sayings you have on your background, the center of the screen belongs to Twitter. Therefore you have to create a background that gives Twitter center stage. </li></ul><ul><li>Step 4 </li></ul><ul><li>Go large. Larger images and/or graphics reduce the necessity for tiling an image. It gives the appearance of one large background specifically made for Twitter. Try starting with an image as large as 1600 x 1200. </li></ul>
    45. 45. How… <ul><li>Step 5 </li></ul><ul><li>Remember that all screen resolutions are not the same. The smaller the screen resolution, the lower the likelihood of your image will have to repeat. In other words, if you elect to use an image that has a flower located to the extreme left of the screen, on a lower resolution screen (800 x 600 for instance), the flower displays once. A screen with a resolution of say 2048 x 1536, the flower will display tiled on the screen several times. </li></ul><ul><li>Step 6 </li></ul><ul><li>Think about using a border. When creating an image, remember that a small portion of the top of the screen is dedicated to the Twitter logo and user navigation. It’s a little easier on the eyes if the design included a boarder over which the Twitter logo and navigation could sit without having to fight against a busy background. </li></ul><ul><li>Step 7 </li></ul><ul><li>Upload your image to Twitter. Once you’ve played around with the image, upload it to Twitter to see how it looks. Log onto your account. Click “Design” found under the “Settings” tab. Once on the design screen click “change background image.” Once you upload your image, check it out to see if you like it. If you don’t you can change it or use one of the Twitter default images until you come up with something you like. </li></ul>
    46. 46. Consider a profile on…
    47. 47. www. tinytwitter .com
    48. 48. Why is 120 the New 140? Retweets! [email_address]
    49. 49. 2010 © ED Solutions, Inc.
    50. 50. Top 21 Twitter Apps. <ul><li>Twitpic 1,236,828 </li></ul><ul><li>Tweetdeck 285,864 </li></ul><ul><li>Digsby 233,472 </li></ul><ul><li>Twittercounter 212,200 </li></ul><ul><li>Twitterfeed 149,812 </li></ul><ul><li>Twitterholic 147,164 </li></ul><ul><li>Twhirl 143,333 </li></ul><ul><li>Twitturly 88,793 </li></ul><ul><li>Twtpoll 74,154 10 </li></ul><ul><li>Retweetist 60,051 </li></ul><ul><li>Tweepler 51,304 </li></ul><ul><li>Hellotxt 45,754 </li></ul><ul><li>Twitdom 45,411 </li></ul><ul><li>Tweetscan 44,463 </li></ul><ul><li>Tweetburner 41,754 </li></ul><ul><li>Tweetvisor 31,621 </li></ul><ul><li>Twittervision 30,708 </li></ul><ul><li>Twitterfall 29,592 </li></ul><ul><li>Monitter 25,433 </li></ul><ul><li>Twibs 17,168 </li></ul><ul><li>Twistori 16,229 </li></ul><ul><li>Twitbin 14,986 </li></ul>http://www.techcrunch.com/2009/02/19/the-top-20-twitter-applications/
    51. 51. http://www.youtube.com/user/NCDeptofCommerce
    52. 53. Get your video indexed- http://www.quickonlinetips.com/archives/2010/03/videos-indexed-by-google/ 2010 © ED Solutions, Inc. <ul><li>Put a video on your page : I mean a real video, hosted on your site, not on Youtube or DailyMotion. You need a .flv file (or .mpg, .avi, .mp4) and a video plugin that supports this kind of video formats. Jing is perfect to record onscreen action and make nice video tutorials . </li></ul><ul><li>Create a thumbnail of your video : that’s the thumbnail that Google will display on its search results page, so making a good quality thumbnail out of your video is an important step. Personally, I’ve found that 160×120 gif or jpg works well for that purpose….and they actually don’t need to be extracted from your video. Any image pertinent to the content of your video will make the trick. </li></ul><ul><li>Create a video sitemap : Video sitemaps are XML files similar to usual sitemaps but using a different syntax. See an example below. </li></ul><ul><li>Submit your video sitemap to Google : Video sitemaps can be submitted in Google Webmaster Tools exactly as a standard sitemap. If you had not yet registered your site in Google Webmaster Tool , that’s the perfect occasion to do it now. </li></ul>
    53. 54. Using Social Media for Prospecting/Recruitment <ul><li>LinkedIn </li></ul><ul><ul><li>Work your network </li></ul></ul><ul><ul><li>Specializations (targets) </li></ul></ul><ul><li>Advertising </li></ul><ul><li>Virtual Fam Tours </li></ul><ul><li>Listening </li></ul>
    54. 55. Using Social Media for BRE/Existing Business Services <ul><li>LinkedIn </li></ul><ul><ul><li>Services </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Jobs placements </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><li>YouTube </li></ul><ul><ul><li>Programs </li></ul></ul><ul><ul><li>Services </li></ul></ul><ul><li>Ning </li></ul><ul><li>Slideshare </li></ul><ul><ul><li>Sites and Buildings </li></ul></ul><ul><ul><li>Programs </li></ul></ul><ul><li>Google Maps </li></ul><ul><ul><li>Suppliers </li></ul></ul><ul><ul><li>Existing employers </li></ul></ul>
    55. 56. Idea:Put on Podcasts… 2009 © ED Solutions, Inc.
    56. 57. Greater Spokane Podcast 2009 © ED Solutions, Inc. Source : Dawn Picken, Greater Spokane, Inc.
    57. 58. Using Social Media for Tourism <ul><li>LinkedIn </li></ul><ul><ul><li>Services </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Buzz </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><li>YouTube </li></ul><ul><ul><li>Virtual tours </li></ul></ul><ul><li>Slideshare </li></ul><ul><ul><li>Sites and Buildings </li></ul></ul><ul><ul><li>Programs </li></ul></ul><ul><li>Google Maps </li></ul><ul><ul><li>Places </li></ul></ul>
    58. 59. Social Media Metrics <ul><li>Some interesting metric tools- </li></ul><ul><ul><li>Compete.com </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Xinureturns.com </li></ul></ul><ul><ul><li>Bit.ly </li></ul></ul><ul><ul><li>search.twitter.com </li></ul></ul><ul><ul><li>Twittercounter.com </li></ul></ul>
    59. 60. 2010 © ED Solutions, Inc.
    60. 61. 2010 © ED Solutions, Inc.
    61. 62. 2010 © ED Solutions, Inc.
    62. 63. 2010 © ED Solutions, Inc. Lots of aggregation!
    63. 64. 2010 © ED Solutions, Inc. Lots of aggregation!
    64. 65. 2010 © ED Solutions, Inc.
    65. 66. Thanks for your attention! [email_address] 2010 © ED Solutions, Inc.