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Digital Marketing Strategies for Freelancers

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Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc

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Digital Marketing Strategies for Freelancers

  1. 1. Navneet Kaushal CEO PageTraffic Digital Marketing Strategies for Freelancers
  2. 2. Let’s get started! • Streamline your processes • Focus on niche • Get out and network • Book new clients by adding new services • Leverage the business you currently have to make more • Having a lead funnel • Using social media platforms • Productize your services • Piggyback on platforms
  3. 3. Make your onboarding process valuable for you and your clients
  4. 4. Not every client will know what you do, so it’s up to you to teach them the true value
  5. 5. MAKE YOUR WEBSITE DO THE WORK FOR YOU
  6. 6. USE QUESTIONNAIRES TO COLLECT ALL THE INFORMATION YOU NEED
  7. 7. MAKE YOUR WORKFLOW WORK FOR YOU AND YOUR TEAM
  8. 8. By carving out a niche, you’re providing the right clients with educated, dedicated resources for their business
  9. 9. Narrowing Down Your Niche ASSESS YOUR BUSINESS BE SELECTIVE WITH YOUR SERVICES CHOOSE YOUR CLIENTS ASSESS YOUR SCOPE USE YOUR NICHE TO BOOK MORE CLIENTS DON’T BE AFRAID TO ADAPT AND EVOLVE
  10. 10. Niches can be any community group. The most obvious are industry-specific For example, you could provide hosting for homemade craft online stores, and offer site templates with a “folksy” themes.
  11. 11. Niches can be any community group. The most obvious are industry-specific Niches can also be client-specific. You could target technophobes, for example, and offer packages that handle all the computer work for them so they don’t have to.
  12. 12. Niches can be any community group. The most obvious are industry-specific You can even target technology-specific niches, i.e., companies using Drupal or Joomla, with appropriate customer service technicians to match.
  13. 13. Get out and network
  14. 14. HOW TO TALK TO ANYONE (AND EVERYONE)
  15. 15. HAVE A GO-TO TOPIC OR QUESTION TELL STORIES, NOT STATS END CONVERSATIONS THE RIGHT WAY BE OPEN
  16. 16. WHERE YOU SHOULD BE NETWORKING? IN-PERSON NETWORKING ONLINE NETWORKING
  17. 17. Book new business by learning new skills
  18. 18. COMMIT TO CONSTANT LEARNING
  19. 19. SOME NEW SKILLS TO LEARN • Brand strategy • Web design and/or web development • SEO/content strategy • Blog writing • Video creation • Site maintenance
  20. 20. Leverage your current clients
  21. 21. ENCOURAGE REFERRALS
  22. 22. CREATE AN EXCEPTIONAL CLIENT EXPERIENCE • DELIVER • BE BETTER AT CONFRONTATION • LOOK FOR PARTNERS
  23. 23. Lead Funnel
  24. 24. Retarget Website Visitors to a Lead Generation Asset
  25. 25. • First, map your content to the entire customer's journey. By doing so, you'll understand what information to present, depending on a person's interests. • Next, to establish exit points relating to the buying cycle. For example, customers who only read your blog posts are, most likely, at the awareness stage.
  26. 26. • Those who reviewed your about page or service pages could be evaluating your agency. • And you can consider anyone who drops off from the contact page as a potential customer. • Now, the above is just an example. You'll have to analyze your data and establish how this process looks for your site.
  27. 27. Set up retargeting ads to present those people with relevant content: • Blog posts for people in the awareness stage • White papers or other lead magnets for the second, and • Case studies or other proof for those already looking to hire an agency.
  28. 28. BOOST YOUR FREELANCE BUSINESS USING THESE 3 SOCIAL MEDIA PLATFORMS
  29. 29. Twitter • Make your Twitter Bio informative. Write about what you do and whom you work for. • Share links to samples of your work and your website. • Follow and reach out to industry leaders. • Search for potential clients using appropriate hashtags. • Engage in social listening by following topics that relate to your industry. • Communicate with your followers. • Track what competitors are up to.
  30. 30. Facebook • Creating an outstanding profile including information about your business and what you do. • Posting links to relevant content from your business blog/site. • Creating a Facebook Page with adequate information and calls-to-action. • Using Facebook search to search for gigs related to your line of work. • Using Facebook ads • Joining and promoting your services on niche groups
  31. 31. Getting Clients from Facebook Groups
  32. 32. What types of Facebook groups should you join? • Groups where your ideal customers hang out • Groups where your peers from the same industry hang out • Groups where other entrepreneurs hang out • Groups hosted by someone you follow and admire
  33. 33. Get the best results from Facebook groups to attract your ideal clients Start off by joining 3-5 Facebook groups Actively participate and contribute to the Facebook group
  34. 34. • Show up consistently (at least two-three times a week) in the Facebook groups – daily is best. • Answer questions from others that showcase your area of expertise • Share quality content (mini blog posts, case studies, how- tos, tips, etc.) • Post thought-provoking questions about your area of expertise • Be a resource for people and a connector • Be interested in others and their progress or journey • Acknowledge and celebrate others and their accomplishments
  35. 35. LinkedIn • Create an extremely detailed profile. Write it all out – information about your job, certifications, skills, languages, everything! • Get recommendations from current or past employers, colleagues, teachers, etc. These would make for enough social proof. • Blog - LinkedIn has a really good blogging platform with great search engine visibility. • Write engaging status updates. • Join niche groups. • Use LinkedIn Search to source for jobs and clients.
  36. 36. Quora Quora is a place where you can establish credibility, help to thoughtfully answer peoples questions, and then provide information via links to blog posts, service pages, and other relevant content on your website.
  37. 37. Productize your services
  38. 38. Productized consulting is a powerful way to create recurring revenue and get new clients. With productized consulting, you bundle your consulting services into “package” that the client can purchase for a monthly fee. Best of all, you’re creating predictable, recurring revenue.
  39. 39. If you offer services like design, marketing, development, writing and so on, consider selling your offerings as a package that clients can purchase.
  40. 40. Piggyback on platforms
  41. 41. What do platforms like Shopify, WordPress and Drupal have in common?
  42. 42. “Piggyback” on these platforms (and others) by tailoring your services to directly help their customers.
  43. 43. For example, market yourself as the go-to design shop for Shopify stores, the Drupal experts or WordPress pros.
  44. 44. Website: www.pagetraffic.com Email: navneet@pagetraffic.com Twitter: @navneetkaushal Blog: www.pagetrafficbuzz.com Facebook: www.facebook.com/pagetraffic.in THANK YOU!

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