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The Story of Google+, by Adam Audette

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The story of Google+, social media, and SEO.

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The Story of Google+, by Adam Audette

  1. 1. MULTICHANNELATTRIBUTION The Story of Google+ > Adam Audette | SMX West 2013 @audette
  2. 2. Some RKG Clients 2
  3. 3. Once upon a time…
  4. 4. The amazing Yahoo!directory
  5. 5. A bountiful land!
  6. 6. The Land of Googleland
  7. 7. The Land of GooglelandSEO book
  8. 8. Which site should I torchnext…
  9. 9. The link graph problem
  10. 10. 14
  11. 11. most perfectanchor text 15
  12. 12. Paid links and steroidsSOMETIMES YOU CAN JUST TELL
  13. 13. Enter thePenguin!
  14. 14. 18
  15. 15. 19
  16. 16. Panda+Penguin
  17. 17. The Land of Googleland
  18. 18. The Land of Googleland
  19. 19. The Land of Googleland
  20. 20. “It’s about identity, relationships, and content.”
  21. 21. rel=author
  22. 22. rel=publisher
  23. 23. Google+ Followers• June 1: 200• June 30: 27,000• July 15: 120,000• Sep. 15: 280,000• Nov. 15: 300,000
  24. 24. Being here is good.
  25. 25. Steeper (not provided) trend line
  26. 26. Drop in brand visits…
  27. 27. rel=publisher
  28. 28. Google+ as atraffic source?
  29. 29. Glimpses of the future
  30. 30. Are your visitorson Google+ ?
  31. 31. Are your visitorson Google?
  32. 32. Google+ is GoogleGoogle is Google+
  33. 33. The end.Adam AudetteTwitter: @audetteaaudette@rimmkaufman.com

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