This document analyzes the cover design of the music magazine NME. It summarizes that the magazine's masthead uses a large bold red font to identify it. The cover features a medium close-up image of an artist representing the genre discussed in the issue. The cover lines and color scheme of red and white are consistent with the magazine's indie music focus and target audience of 16-30 year olds. Key elements like the masthead, cover image, and color branding are used across issues to consistently market the magazine to its niche audience of music enthusiasts.
Analysis of NME Magazine Cover Design and Target Audience
1. Analysis of music magazine one NME
The mast head- Is in a formal
large bold, font in red going
across the front cover. This
identity's the magazine and
brings attraction. The colours
that are used are dependable
throughout the front cover.
Main image- Is a medium close
up crouched of the artist. The
artist relates to the genre his
representing
Cover lines- Stick with the context
and conventions of the magazine
keeping with the theme of the
colour scheme which is red ,white.
Also the cover lines ‘kasbian’ are all
indie bands the cover lines relate to
the genre of the magazine which is
indie . They also show who the
target audience are unisex- aged
16-30 because only young people
are interested in these type of
bands who are current, this is
because of the Type language used,
bold, bright colours used to attract
consumers also the topics of the
magazine.
Footer- at the bottom
of the page looks simple
and sophisticated,
simply naming the
artists which are yet to
featured in the
Barcode/price-legal
obligation on
all magazines the
price £2.20 shows
the are 16-25 as its
affordable for
young adults to
purchase. This
magazine targets a
niche market of
music enthusiasts
which like the
genre indie/hiphop
2. Mise-en scene is created from the
background the artist is seen writing on
the graffiti wall which connotation to the
genre of hip-hop as hip-hop is often
associated with graffiti
Main image- is of the artist
which relates to the theme of the
front cover the facial expression
his showing is up to mischief as
his turning back this relates to his
music
Main Headline
sticks to the
theme of the
magazine using
the same colour
scheme. Relates
to what is
happening in the
image the writing
is also slanted
which denotes
the streets and
rapping style.
Layout-is the same type of graffiti on the cover in the corner of
the magazine is the page number, date, title this is to remind
the reader where they are in the magazine and mast head in a
smaller font this is branding.
The target audience of
this magazine is 16-30
years old aimed at any
gender and ethnicity and
would be popular among
working class. This is
reflective as the price is
£2.95, It’s not too
expensive for working
class. It’s aimed at those
who are interested in the
genre of indie music they
also have images are
reflective of the sub
genre the article would fit
into.
Branding of nme uses the sans
serif font which is rounded, curved
it’s easier to read. When the
target audience see this font they
automatically think Nme. They
also stick with the same colour
font throughout all magazines
which is white,red,black this is also
branding , As it’s recognisable with
Nme every time.
USP- Is the artist which is dizzee rascal
, who is famous, best know for his
song bonkers meaning when fans see
this magazine they are persuaded to
buy it.
The target audience for this magazine
seems to be a niche market the
target age is
for 16-30 year olds using new and old
bands in the magazine and also they
have a online magazine for convenience
which is a niche.