The document outlines plans for a new hip hop magazine aimed at 16-18 year olds. It will be available in print and digitally. The target audience listens to 9+ hours of music per week and downloads from iTunes. The magazine will cover new artists, reviews, interviews and charts. It will have posters, competitions and cost £2 per issue to appeal to its target demographic of students and part-time workers earning around £20,000 annually. Sample covers and layouts are included to showcase the magazine's style.

1. The Pitch
By Victoria Moult

2. Who its aimed at/Genre
The magazine will be a hip hop magazine aimed at young adults aged between
16 – 18 with the average reader being 17 years old.
The magazine will be a print based magazine which will be available to be
bought in shops all over the uk. Due to our generation using the internet to buy
music and rather than CD’s we use our phones or music devices to listen to
music. An electronic copy of the magazine will also be able to be bought on the
newsstand in the Itunes store which will make it appeal to not only the target
audience but a much wider audience to as it will be purchasable to those who
cant access it at stores. This will enable issues to be re read anywhere the
individual will go. The magazine will also have a Facebook page, Twitter feed
and Instagram page this will be great advertisement and will appeal and
engage the target audience.

3. KEY STATITISTICS:
The average age of the readers will be: 17 with the female
audience being 77.27% and the male audience: 22.73%.
The readers are interested in a hip hop genre. The average
readers are 55% working full time 45% part time and 79%
are students. The reader would be of any race as the
magazine has no prejudice and our society is multicultural.
The reader likes to download music using sites such as
iTunes, and listens to music for over 9 hours a week
therefore they are interested in the magazine to know
about upcoming music, tour dates and what’s ranked in the
charts.
The average reader is a C1 Earner and has an average
income of 20,000. Therefore they would be able to
purchase the magazine and it would be within price range
without affecting their bank account.

4. Cost and Publication pattern
The publication pattern will be monthly therefore the magazine
will be of a long length in order for the reader to be content to
last a month until the next issue. Also the magazine will have to
be of good quality so that the target audience will keep buying
it every month as one bad issue could drop sales permanently.
Using the audience research again the evidence from the target
audience shows they would spend £1.55-£2.00 on a magazine
therefore the cover price of the magazine will be £2.00. This
price was chosen because it is cheap enough for the target
audience to buy it and the price is just the right amount in
order to make a profit and not break even. The price is different
to other music magazine that have a more expensive price so
this suggests why the sales of music magazines have decreased.

5. Style and coverage of the magazine
The magazine will cover the latest trends of the hip-hop music genre
such as: the newest/upcoming artists, the upcoming songs and albums of
known artists, reviews of what was the best of the month and upcoming
music the reader should listen to and what to avoid. It will cover these
areas by interviews with upcoming artists/ already known artists. It will
also feature articles of album/songs, reviews on songs/ albums, it will
also have an article on the top 40 music of the month. Furthermore it will
have detachable posters for the younger generation to take out and use
or just to look at, we will also have mini competition and giveaways to
the first 100 people to promote upcoming artists.
The magazine will have an equal amount of pictures and text to appeal
to the target audience with the pictures and texts equally spread out i.e.
not cramped into one small page. The photos will compliment the text
and engage the reader and the colours used will be bold, attractive and
eye catching to make the page interesting and engaging for the target
audience.

6. The Title
Selling lines on the cover will be – The latest music here.
This is possible titles of the magazine I will make, I think I am going to go with
the title sound.
Possible
magazine titles
Sound
isound
Blaze
high
chancebelieve
hits

7. Mission statement
Sound is a music magazine that reveals all of the most up to date
information on current and upcoming hip-hop music, we include
the newest artists that matter and a mixture of artists already out
there which reaches out to our younger readers. Every issue
features exclusive interviews of the biggest music or artists of the
month before it is revealed elsewhere and articles on everything
our readers will need to know in order to stay on top of their
interest. It also features our own Top 40 ranking the best music of
the month so it will appeal to our audiences needs. Our critical
summary on upcoming music at the end of every issue will let our
readers know what to listen to and enjoy and what to avoid.

8. Sketches of front covers
title
competition
dateline
selling line
Main heading
website
barcode
Cover lines
Main heading 2
Main image
dateline
title
Features inside magazine
Free posters
inside
selling line
website
Cover lines
Secondary
image
Main image
Main heading
Main heading 2
barcode
These are some sketches I did of the front cover, to see which design/ arrangement of the
magazine will be most suited to the target audience. The second cover will be the cover of the
magazine as it has more going on, secondary images and looks more like a cover of hip hop
magazine.

9. Sketches of contents pages
Title of magazine
contents
Month/issue
number
features
regulars
images
images
1.
2.
3.
4.
5.
6.
1.
2.
3.
4.
5.
6.
Month/issue
number
Title of magazine
contents
images
features regulars
images
These are mock ups of content pages when the magazine is getting made the layout
will be similar to the first design and its unique compared to other magazines of the
same genre.

10. Sketches of double page spreads
Pull quote
images
Small
images
text
text
text
images
title
title
Pull quote
images
images
text
Pull quote
text
text
Small
images

11. Flatplan
images
advertisement
text
posters
Front
cover
1 2 3
Contents
page
Contents
page
42
Of artist
5
Double page spread
6 7
article
8 9
article
article
10 11
Double page spread
12 13 14 15
Of artists article
1716
Double page spread
18 19
article
1120
article
21
Double page spread
22 23 24
Of artist
25
Double page spread
2726
article
28 29
Double page spread
30 31 32 33
Of a band
Double page spread
34 35 1136
article
37
article
38
Back
cover
cover

12. Example of cover lines
Buzzwords: exclusive and free
Cover lines examples:
1. Top greatest songs of this month.
2. This months newest artist reveals all.
3. Free posters inside.
4. Exclusive Leeds Fest 2015 line up inside.
5. ‘artist name’ gives details on upcoming album.
6. Interview with U.S. biggest star Jason derulo.
The cover lines that will be used on the cover will be
1.,3.,4.,6.,

13. Copy
The double page spread will be an
article on the new upcoming artist
Emily Brown it will feature a photo-
shoot and an exclusive interview about
who she is and how she was discovered.
It will also contain information about
her songs what they mean to her and
new her new album.