Capital radio would be a good option to advertise a documentary, as it has 7.2 million listeners nationwide, including 59% between ages 15-34, which matches the target audience. The statistics and map showing Capital's wide reach across the UK indicate it could effectively reach a large proportion of the intended viewership, unlike some other local radio stations.

1. These statistics about the listeners for Capital radio gave us the information we
needed to decide on where to advertise our documentary, although the target
audience reaches more people than ours it is clear that different radio stations
wouldn’t be better suited for the target audience which we decided to reach
out to.

2. This map shows the area which Capital reaches, which unlike others we
looked at like Free Radio is nationwide meaning that we would reach a larger
proportion of our target audience who would be interested in the
documentary.

3. This data shows the different achievements which Capital radio
has achieved, with 7.2 million listeners throughout the UK and
with 59% of these people being people between the ages of 15-34
it is clear that we would reach a large portion of our target
audience just through the usage of the radio trailer.