A presentation from our 'Knowledge is Power: Radio' event.
Download this presentation here: http://bit.ly/1LRIsNo
Find out more about CIMTIG: http://bit.ly/1LRIdly
And keep your eyes peeled for our next event on Out Of Home, coming soon!
US Digital Audio Market Overview TargetSpot Radio 2.0 Paris 2013ACTUONDA
US Digital Audio Market Overview
Presentation of Elizabeth Pardieu (Target Spot) at III Rencontres Radio 2.0 Paris (INA, 15 Oct 2013)
http://www.rr20.fr
A presentation from our 'Knowledge is Power: Radio' event.
Download this presentation here: http://bit.ly/1LRIsNo
Find out more about CIMTIG: http://bit.ly/1LRIdly
And keep your eyes peeled for our next event on Out Of Home, coming soon!
US Digital Audio Market Overview TargetSpot Radio 2.0 Paris 2013ACTUONDA
US Digital Audio Market Overview
Presentation of Elizabeth Pardieu (Target Spot) at III Rencontres Radio 2.0 Paris (INA, 15 Oct 2013)
http://www.rr20.fr
A review of research from Australia and around the world confirms that TV advertising is as effective and as relevant today as ever. What’s more, TV continues to deliver the greatest profit to advertisers.
With more than ten years of experience in creating, producing, distributing, tracking and promoting Public Service Announcements (PSAs), we (Williams Whittle) consider ourselves experts in this specialized media. Last year, we developed and launched a survey to our public service contacts at TV and radio stations around the country. For years, we’ve spouted off anecdotal evidence to many of the questions asked in the survey, but lacked the data to support it. Now in our second year, the survey is showing distinct trends in this evolving marketing vehicle.
Apresentação da associação americana que regula mídia digital out of home, oferecida aqui pela ABDOOH. Dados para justificar um pouco do que acreditamos aqui na agência no que diz respeito à relação direta que existe entre PROXIMIDADE e RELEVÂNCIA, além da valorização do MOMENTO ao invés da mídia.
Executive Summary of Original Research Conducted by Flurry, Machinima, and comScore, and Mobilewalla
Long Ellis, VP Direct Media, Flurry
Cassandra Nuttall, VP, Trade Marketing, Machinima
Dr. Anindya Datta, CEO, Mobilewalla
Moderated by: Bob DeSena, CEO, Engagement Marketing
This report was created as part of my Social Media Marketing Certification project which I completed in Jan 2013. It looks into current approach for customer conversion of the Website, and suggests strategic improvements necessary for the company.
2014 Trends in Public Service Announcements (PSAs)Julia McDowell
Results of the fourth annual PSA (Public Service Announcements) survey. Find out more about the trends of PSA distribution and placement from real data collected from radio and TV stations nationwide.
2015 Trends in Public Service AnnouncementsJulia McDowell
If you're thinking of creating or distributing public service announcements, don't miss this annual report. We'll answer your questions about distribution, time-sensitive messages and PSA inventory.
Amidst the last quarter clutter of TV advertising, breaking through the sheer volume of repetitive messaging is a daunting task. Leveraging careful use of advanced TV targeting techniques, programmatic and VOD channels, and the combining them with traditional media buys, Positec realized 40% growth year-over-year by effecting just the right mix.
A review of research from Australia and around the world confirms that TV advertising is as effective and as relevant today as ever. What’s more, TV continues to deliver the greatest profit to advertisers.
With more than ten years of experience in creating, producing, distributing, tracking and promoting Public Service Announcements (PSAs), we (Williams Whittle) consider ourselves experts in this specialized media. Last year, we developed and launched a survey to our public service contacts at TV and radio stations around the country. For years, we’ve spouted off anecdotal evidence to many of the questions asked in the survey, but lacked the data to support it. Now in our second year, the survey is showing distinct trends in this evolving marketing vehicle.
Apresentação da associação americana que regula mídia digital out of home, oferecida aqui pela ABDOOH. Dados para justificar um pouco do que acreditamos aqui na agência no que diz respeito à relação direta que existe entre PROXIMIDADE e RELEVÂNCIA, além da valorização do MOMENTO ao invés da mídia.
Executive Summary of Original Research Conducted by Flurry, Machinima, and comScore, and Mobilewalla
Long Ellis, VP Direct Media, Flurry
Cassandra Nuttall, VP, Trade Marketing, Machinima
Dr. Anindya Datta, CEO, Mobilewalla
Moderated by: Bob DeSena, CEO, Engagement Marketing
This report was created as part of my Social Media Marketing Certification project which I completed in Jan 2013. It looks into current approach for customer conversion of the Website, and suggests strategic improvements necessary for the company.
2014 Trends in Public Service Announcements (PSAs)Julia McDowell
Results of the fourth annual PSA (Public Service Announcements) survey. Find out more about the trends of PSA distribution and placement from real data collected from radio and TV stations nationwide.
2015 Trends in Public Service AnnouncementsJulia McDowell
If you're thinking of creating or distributing public service announcements, don't miss this annual report. We'll answer your questions about distribution, time-sensitive messages and PSA inventory.
Amidst the last quarter clutter of TV advertising, breaking through the sheer volume of repetitive messaging is a daunting task. Leveraging careful use of advanced TV targeting techniques, programmatic and VOD channels, and the combining them with traditional media buys, Positec realized 40% growth year-over-year by effecting just the right mix.
Brighton & Hove Community Radio - SSDAB & Community Radio: Past, Present, & F...CMA_Slides
SSDAB & Community Radio: Past, Present, & Future
University of Bedfordshire, Luton - Saturday 25th March, 11am-4pm
This free event was for community radio stations, commercial radio broadcasters and individuals interested in small-scale digital audio broadcasting (SSDAB) and community media.
SSDAB & Community Radio: Past, Present, & Future
University of Bedfordshire, Luton - Saturday 25th March, 11am-4pm
This free event was for community radio stations, commercial radio broadcasters and individuals interested in small-scale digital audio broadcasting (SSDAB) and community media.
Agenda - SSDAB & Community Radio: Past, Present, & FutureCMA_Slides
SSDAB & Community Radio: Past, Present, & Future
University of Bedfordshire, Luton - Saturday 25th March, 11am-4pm
This free event was for community radio stations, commercial radio broadcasters and individuals interested in small-scale digital audio broadcasting (SSDAB) and community media.
The 2014 edition of The Infinite Dial, the 22nd study in this long-running series of research reports on consumer adoption of digital media. This report from Edison Research and Triton Digital covers a wide variety of topics, from new research on Online Radio to Smartphones, Podcasting, Social Media and more.
Audio plays an important role in the daily lives of hundreds of millions of Americans, and that listening audience is as varied and diverse as our nation. Music and talk entertainment, news and information, podcasts, details of cultural and community importance; all of this audio-based content is available on multiple platforms and devices as the listening landscape continues to grow.
Partilhamos o mais recente estudo "The Infinite Dial 2016" um estudo Norte-Americano já na sua 18ª edição. Analisa os mais recentes fenómenos da mídia digital e dos diferentes comportamentos de consumo. O estudo cobre as áreas: Smartphones, Conteúdos, TV, Rádio, Podcasting, Social Media e comportamento dos consumidores.
source: Edison Research / Triton
The Podcast Consumer 2015 is a report on podcast consumption, the demographics of listeners, and their other behaviors in mobile, social, and other digital media. It is derived from The Infinite Dial 2015 from Edison Research and Triton Digital.
The transformation of USA RADIO by Larry Rosin from Edison Research @ Radio 2...ACTUONDA
Présentation donnée par Larry Rosin, Co-founder et Président de Edison Research, aux IV Rencontres Radio 2.0 Paris, le 13 octobre 2014 dans le prestigieux Studio 105 de la Maison de la Radio de Radio France.
Info : www.RR20.fr
Pour rester informé, suivez-nous sur :
- Facebook : Radio 2.0 Paris
- Twitter : @Radio_20 #rr20
- LinkedIn : Radio 2.0
Organisateurs : Nicolas Moulard / Actuonda, Xavier Filliol / Editions de l'Octet, Radio France, Ina Expert
Partenaires :
- Partenaires Platinum : Mediametrie, Limelight
- Autres Partenaires : Music Story, Triton Digital, Targetspot, RCS, Spotify, Netia, Deezer, Kantar
- Partenaires Média : La Lettre Pro de la Radio, RadioPub, Media +, Edition Multimedia, Satellinet, French Web
- La Radio des Rencontres : Broadcast Associés, Radioline
Avec le soutien du Ministère de la Culture et de la Communication, Geste, ESML, Syrol, Sacem, UDA-Union des Annonceurs, IRMA, Salon de la Radio, URTI
Membres du Comité de Pilotage : Actuonda, Broadcast Associés, Deezer, Editions de l’Octet, Havas Media, INA, IndésRadio, irma, Kantar Media, Ministère de la Culture et de la Communication, MédiaMétrie, Orange, Radio France, Radioline, RFI, RTL, Sacem , Spotify Targetspot , Triton Digital, UDA-Union des Annonceurs, Warner Music France.
The Infinite Dial 2016 is the latest study of consumer behavior around digital media from Edison Research and Triton Digital. There is new data on Online Radio, Podcasting, Social Media, Mobile Behavior and more.
Radioline presentation agregate distribute partner innovate @ Radio 2.0 Paris...ACTUONDA
Radioline presentation agregate distribute partner innovate @ Radio 2.0 Paris 2014
IV Rencontres Radio 2.0 Paris, le 13 octobre 2014, à Radio de Radio France.
Info : www.RR20.fr
Pour rester informé, suivez-nous sur :
- Facebook : Radio 2.0 Paris
- Twitter : @Radio_20 #rr20
- LinkedIn : Radio 2.0
Organisateurs : Nicolas Moulard / Actuonda, Xavier Filliol / Editions de l'Octet, Radio France, Ina Expert
Partenaires :
- Partenaires Platinum : Mediametrie, Limelight
- Autres Partenaires : Music Story, Triton Digital, Targetspot, RCS, Spotify, Netia, Deezer, Kantar
- Partenaires Média : La Lettre Pro de la Radio, RadioPub, Media +, Edition Multimedia, Satellinet, French Web
- La Radio des Rencontres : Broadcast Associés, Radioline
Avec le soutien du Ministère de la Culture et de la Communication, Geste, ESML, Syrol, Sacem, UDA-Union des Annonceurs, IRMA, Salon de la Radio, URTI
Membres du Comité de Pilotage : Actuonda, Broadcast Associés, Deezer, Editions de l’Octet, Havas Media, INA, IndésRadio, irma, Kantar Media, Ministère de la Culture et de la Communication, MédiaMétrie, Orange, Radio France, Radioline, RFI, RTL, Sacem , Spotify Targetspot , Triton Digital, UDA-Union des Annonceurs, Warner Music France.
This TV Trends Report is packed full of facts and figures about the television industry. For more information, visit thinktv.com.au or follow us @Think_TV
This session will cover how internet music services will win the wireless world. We’ll address the trends driving this transition, the structural implications of the shift, and the new tools that will let developers take advantage of the new home audio landscape without giving up their carefully designed user experiences or their carefully developed revenue streams.
Watch this presentation on YouTube: https://www.youtube.com/watch?v=ERbL5ZENU6Q&index=11&list=PLxeazpXYyqtNm2EnCbfSzy7aKOkHjiaSi
Feed your inspiration session of 25092014 dedicated to sound & music: discove...Maxus Belgium
Discover some very interesting topics like the last CIM wave results, music: a new business model, the measure beyond the CIM results and the future of measurement, the great work of Digizik for STIB/MIVB and the great case of Mobistar and Mika the pop star
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
4. On Air
A mass medium
capable of easily
delivering your
message to many
people
Targetable assuring
the right people are
exposed to your
message
A trusted medium
and always available
especially during
times of crisis
Online
Digital capabilities
offering interactive
opportunities
Complements and
enhances on air
campaign by reaching
consumers using
multiple touch points
Delivers content
wherever and
whenever listeners
want it
On Target
An environment that
delivers consumers
who are engaged and
passionate about the
content
Offering
companionship and
information
Exposure to the
message when and
where consumers are
ready to buy or shop
RADIO. IT’S ON.
5. 243 Million+
P12+ tune in to
radio
every week
Source: Nielsen Audio, RADAR 123, December 2014 (Persons 12+, Monday-Sunday 24-Hour Cume Estimates)
6. 91%
of Americans 12+
every week
Source: Nielsen Audio, RADAR 123, December 2014 (Persons 12+, Monday-Sunday 24-Hour Weekly Cume Estimates)
RADIO’S REACH
7. 92%
42%
76% 77% 78%
92%
Listened to Radio
Past 7 Days
Read Any Newspaper
Past Week
Used Cell Phone to
Access Internet
Watched Any TV Past
Week (M-Su, 5a-2a)
Watched Any Non-
Premium Cable Past
Week
Spent Any Time on
Internet Past Week
HIGH REACH VS. OTHER MEDIA OPTIONS
Source: Scarborough USA+, Release 1 2014 USA Adults 18-34
Adults 18-34
8. 93%
50%
67%
85%
81%
86%
Listened to Radio
Past 7 Days
Read Any
Newspaper Past
Week
Used Cell Phone to
Access Internet
Watched Any TV
Past Week
Watched Any Non-
Premium Cable
Past Week
Spent Any Time on
Internet Past Week
HIGHER REACH VS. OTHER MEDIA OPTIONS
Adults 25-54
Source: Scarborough USA+, Release 1 2014 USA Adults 25-54
9. 90%
55% 55%
86%
83%
79%
Listened to Radio
Past 7 Days
Read Any
Newspaper Past
Week
Used Cell Phone to
Access Internet
Watched Any TV
Past Week
Watched Any Non-
Premium Cable
Past Week
Spent Any Time on
Internet Past Week
HIGHER REACH VS. OTHER MEDIA OPTIONS
Adults 18+
Source: Scarborough USA+, Release 1 2014 USA Adults 25-54
10. CONSISTENT REACH LEVELS
A MEDIUM FOR ALL SEASONS
Source: RADAR ® 119, 120, 121, 122, 123 - December 2013, March 2014, June 2014, September 2014, December
2014 (C) Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)
92% 93% 94%92% 93% 94%92% 93% 94%91% 93% 94%91% 93% 94%
P12+ P18-49 P25-54
Dec '13 Mar '14 Jun '14 Sep '14 Dec '14
12. THE SOURCE FOR MUSIC DISCOVERY
14%
14%
18%
20%
30%
30%
33%
39%
48%
59%
66%
75%
Spotify
Music Blos
iHeartRadio
SiriusXM Satellite Radio
Apple iTunes
Information/Displays at Local Stores
Music TV Channels
Facebook
Pandora
YouTube
Friends/Family
AM/FM Radio
Base: Those saying it is “Very Important” or “Somewhat Important” to Learn
About and Keep Up-To-Date With New Music
(47% of total P12+ population)
% Who Ever Use Each Source to Learn About and Keep Up-To-Date With New Music
Source: The Infinite Dial 2014 – Edison Research / Triton Digital
14. MOST LISTENED TO AUDIO SOURCE
11%
17%
31%
19%
36%
67%
19%
41%
54%
60%
69%
84%
Satellite
Digital Music
Streaming
CDs/LPs/Tapes
YouTube/Vevo & TV Music Ch.
Traditional AM/FM Radio
Used Yesterday Currently Used
Question: Which of the following
radio channels and sources did you
listen to on (target day/typical day)?
(n=1010)
15. RADIO IS THE TOP IN-CAR DEVICE
86%
of drivers cite
radio
as their primary
in-car entertainment
device
Source: The Infinite Dial 2014 – Edison Research / Triton Digital
16. AND THE MOST USED IN-CAR DEVICE
6%
11%
13%
15%
58%
Online Radio
Satellite Radio
MP3 Player/Owned
Digital Music
CD Player
AM/FM Radio
% Using “Almost All of the Times” or “Most of the Times” in the Car
Base: Driven / Ridden in Car in Last Month, Age 18+
Source: The Infinite Dial 2014 – Edison Research / Triton Digital
17. M 18+ W 18+
Over
15 Hours
Per Week
Over
13 Hours
Per Week
CONSISTENT AUDIENCE TUNE-IN
Source: Nielsen Audio, RADAR 123, December 2014, (Monday-Sunday 24-Hour Weekly TSL Estimates)
18. 14.6
Hours
14.5
Hours
14.1
Hours
TUNE-IN TIME HIGHER AMONG HISPANIC
AND AFRICAN AMERICAN LISTENERS
African American listeners and Hispanic listeners
(versus General Market, P 25-54)
Source: Nielsen Audio, RADAR 123, December 2014, (Monday-Sunday 24-Hour Weekly TSL Estimates)
19. TECHNOLOGY DELIVERS RADIO
BEYOND THE DIAL
Expanding Radio’s
delivery platforms to
create an interactive,
engaging and
highly communicative
environment
via devices and apps
20. 30 million
Over the next 3 years
phones will have an
FM Chip
FM-ENABLED SMARTPHONES
To date, over:
• 1,333,000 app downloads
• 10,910 FM radio stations tuned to from the app
• 2,024,000 hours of listening through NextRadio
Source: NextRadio + TagStation Insights – For additional updates : http://tagstation.com/news/insights/
21. “Content cards” provide information and highly relevant interactive tools:
• Click to buy (song or other related content)
• Upcoming concerts and album releases for artist currently playing
• Recent station playlist
DELIVERS RELEVANT INTERACTIVITY
Source: NextRadio + TagStation Insights – For additional updates : http://tagstation.com/news/insights/
23. MORE TECHNOLOGY THAT CONVERTS
LISTENING TO ENGAGEMENT
Technology converts radio listening into an engaging
user experience, empowering listeners to see what
they hear and take action.
25. Streaming
Over 7200
streaming
stations in 2014
Podcasts
39MM Americans
have downloaded
a podcast in the
past month
HD Radio
Over 23 Million
HD radio
receivers are in
the marketplace
RADIO’S DIGITAL OFFERINGS ARE STEADILY
INCREASING
Source: Inside Radio / M Street Corp., 2014; No Canadian or Mexican stations are included (HD Radio stat from
iBiquity/HD Radio Alliance, 2014); The Infinite Dial 2014 – Edison Research / Triton Digital
26. MOST IMPORTANT NEW CAR FEATURE
16%
17%
23%
25%
25%
27%
41%
51%
61%
66%
89%
Hard drive for media
DVD player
HD Radio
Connected Car
Satellite Radio
Wireless Internet
GPS
Bluetooth
CD Player
iPod connecter
AM/FM Radio
Source: Jacobs Media TechSurvey 10, 2014
Among the 12% of respondents planning
on buying/leasing a news vehicle in 2014.
27. THE BATTLE FOR THE DASH
All major auto brands will offer factory-installed HD Radio Technology during calendar year 2014
Brands with HD Radio Technology
Vehicle Lines with HD Radio Technology
HD Radio as Standard Equipment
90+
2010 2011 2012 2013 2014
185+
35
76
166
33
67
154
28
61
109
21
36
86
16
Source: iBiquity
29. Source: The Infinite Dial 2014 – Edison Research / Triton Digital
124
Million
P12+ have listened to
online radio
in the past month
(am/fm streams or internet only streams)
30. 82%
18
%
% of weekly Online Radio listeners who
listen to Broadcast Radio
(versus those who do not)
ONLINE RADIO LISTENING COMPLEMENTS
BROADCAST RADIO
Source: The Infinite Dial 2013 – Nielsen Audio, Edison Research
31. BROADCAST RADIO LISTENED TO MORE BY
PURE-PLAY LISTENERS
Sources What Pandora Means for Radio, Vision Critical, November 2012; Base: American online adults, aged 18+ ;
Sample: 1,017 American adults; of these, 323 identified themselves as Pandora users (used an Internet-only audio
service in the past month; and at least sometimes use Pandora)
31
19.1
12.7
Pandora Listeners Non-Pandora Listeners
Hours Per Week
33. Source: The Infinite Dial 2014 – Edison Research / Triton Digital; USC, Annenberg School for Communication &
Journalism, PSI Study Released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in
LA; Scarborough USA+ Release 2 of 2012
LISTENERS TAKE THEIR AUDIO ON THE GO
• On-demand content delivering sports, music,
information and entertainment downloads
whenever and wherever the listener wants it
• 66% of Smartphone users listen to online radio
every week
• 55% of listeners said they listen to their favorite
personalities on computers or mobile devices
when away from a radio
35. 39%
42% 41%
21%
42% 42%
46%
23%
44% 44%
46%
22%
6-10A 10A-3P 3-7P 7P-12M
P18+ P25-54 P35-64
RADIO DOMINATES THE WORKDAY
How to read: Each day from
3-7p, radio reaches 41% of
Adults 18+.
Source: Nielsen Audio, RADAR 123, December 2014 (Persons 12+, Monday-Sunday 24-Hour Daily Cume
Estimates, All Radio)
36. RADIO SPARKS BRAND CONVERSATION
Heavy Radio listeners(2+ hrs. daily)
generate
329 WOM impressions annually
…More than Heavy TV Viewers (5+ hrs. daily) at 218B
…Heavy Print readers (1+ hrs. daily) at 209B
…Heavy Internet users (5+ hrs. daily) at 208B
Radio is a social medium
Source: Keller Fay Group 2013
38. DRIVING INFLUENCE AND BEHAVIOR
Radio Advertising topped Television,
Social Media, and Direct Mail and was
2x as effective as Newspapers in
influencing Healthcare choices.
A media advertiser saw a
16%conversion rate
for promos when
using radio
as a reminder medium,
building increased frequency.
Source: Nielsen Catalina Solutions Copyright 2014
39. REACHING MAIN STREET CONSUMERS
94%
Households who
plan to buy a
smartphone next
year
Household plans
to buy/lease a
new SUV or
luxury vehicle
next year
92%
Ate at fast-
food/sit down
restaurant 5 or
more times in
past month
A18+ whose
household used
an accountant
this past year
90%
A18+ shopped
any major
department store
in past 3 months
A18+ who are
registered to vote
in district of
residence
Source: Scarborough USA+ 2013 Release 2 (August 2012-September 2013)
41. A POSITIVE ENVIRONMENT TO
DELIVER AD MESSAGES
49%
To get into
a better
mood
33%
Hear
things that
make you
laugh
46%
Relax &
unwind
when
tense
31%
Keep you
company
when
alone
36%
Take your
mind off
problems
29%
Add to the
fun when
with other
people
35%
Get an
energy
boost
Source: Mark Kassof & Co. ListenerThink; based on an online survey of 989 listeners 18-64
42. DRIVEN BY AN EMOTIONAL CONNECTION
TO RADIO PERSONALITIES
Have called into a
station, met a DJ in
their community, or
interacted in some
other manner
80%
Agree that their
favorite radio stations
reflect who they are as
a person*
66%
Consider radio
personalities to be
regular people like
themselves
70%
This radio hosts are
“like a friend” whose
opinions they trust
and value.
70%
Source: Woodley, P.. Parasocial Interaction between On-Air Radio Personalities and Listeners. USA, Annenberg Scholl
for Communication & Journalism, released April 2014; * Latitude Research and OpenMind Strategy, State of Listening
in America, May 2013.
43. Increase Decrease Stay the same I don't know
55%
2%
36%
8%
PERSONALITY TESTIMONIALS
DRIVE RADIO LISTENER TRUST
Does hearing one of your favorite radio station personalities provide testimonials for health care or
medical products or services make you trust that product or service…
44. • 2011 highlights 93% retention
• 2006 highlights 92% retention
• No time shifting
• No below the fold
• No load times
Sources: 2011 Nielsen Audio, Media Monitors, and Coleman Insights
NO COMMERCIAL SKIPPING
46. On Air
A mass medium
capable of easily
delivering your
message to many
people
Targetable assuring
the right people are
exposed to your
message
A trusted medium
and always available
especially during
times of crisis
Online
Digital capabilities
offering interactive
opportunities
Complements and
enhances on air
campaign by reaching
consumers using
multiple touch points
Delivers content
wherever and
whenever listeners
want it
On Target
An environment that
delivers consumers
who are engaged and
passionate about the
content
Offering
companionship and
information
Exposure to the
message when and
where consumers are
ready to buy or shop
RADIO. IT’S ON.
Editor's Notes
Radio is live, local. It is the original mobile and social medium. It creates interaction between listener and station and offers the opportunity to experience and sample products and services.
According to ClearVoice Research, 84% of 1, 010 respondents stated that they listen to radio yesterday and 67% currently listen to radio
According to the Infinite Dial 2014, of those respondent that have been in a car in the past month, 58% stated that they use AM/FM Radio.
African-Americans ages 25-54 listen 14 hours and 27 minutes every week and Hispanics tune in for 14hours and 38 minutes. This is substantially higher the general market tuning in for 14 hours and 6 minutes.
There are other options available to consumers like Clip Interactive. Clip Radio is an app that allows listeners to clip something they’ve heard on their favorite radio station and instantly places it on their smartphone. You can clip songs, enter to win, coupons, and even “buy it now”. The app listens when you listen to detect the station you’re listening to and delivers free music and exclusive offers from the radio station and their advertising partners.
This illustration shows the different ways that a listener can get content. They can listen to music, have the opportunity to win a contest, answers surveys, watch a video and receive offers. The listener is “pulling” the information that they hear and placing onto their device. There are some specific case studies on rab.com
In the fall of 2014, HD Radio announced a partnership with NextRadio. This is a combination of technologies that continues to secure radio’s position on the dash.
Radio has the greatest share of time. When looking at the audio consumption of adults, radio garners the great share of time every week.