Why advertise? Why advertise on television? Why advertise on Broadcast? Why advertise on KRCR?

1. KRCR News Channel 7 Media Kit 2010 For new advertisers

3. Build credibility

4. Increase salesMost importantly…. advertising builds a powerful brand.

7. Television Advertising The world’s top brands also know the secret to successful advertising…using television to communicate their message on the most consumed medium in the world. Television is the #1 medium

9. The largest audience

10. The ability to generate frequency

11. The most diverse demographicTelevision is the only medium to… Incorporate sight, sound, motion, and emotion

12. Television Advertising Television When comparing time spent and adults reached, television has the broadest daily reach among Adults 18+ with 90.2%. * **Source: TVB Media Comparisons Study 2008, Adults 18+

13. The Most Influential Comprehensive research showed that television is considered the most influential and authoritative medium by far. **Source: TVB Media Comparisons Study 2008, Adults 18+

15. Less Reach

16. Less FrequencyRadio is shrinking in relevance… iPhone, iTunes, Satellite Radio, Mp3s…radio shrinks as new technology emerges, whereas television viewing audiences have grown to the highest levels in history! **Source: Nielsen Research

18. Paid medium

19. ExpensiveNewspaper … The decline of the newspaper industry is well-known; advertisers pay expensive rates to reach a shrinking audience, and ad placement isn’t segmented by category…so your ad may run right next to your competitor! **Source: Nielsen Research

21. Expensive Cost-Per-Point

22. Fragmented reach**Source: Nielsen Research

23. Broadcast vs. Cable It takes the top 12 cable channels to equal the combined viewing power of the 6 broadcast networks. **Source: TVB, weekly combined ratings, national avg.

24. Why choose KRCR? Television is the #1, Broadcast is the #1, and KRCR is the #1 broadcast station in northern California. KRCR Ratings Prove It! Let’s review some of our rating highlights!

25. KRCR DOMINATES A25-54 Shasta County KRCR ratings are 815% higher than our competitors combined! Source: Nielsen Media Research ~ May 2010 Based on averages of all day-parts

26. KRCR DOMINATES A35+ Shasta County KRCR holds 78% of the evening news viewing audience Source: Nielsen Media Research ~ May 2010 Based on combined ratings, 5p-6:30p

27. KRCR DOMINATES A55+ Shasta County Ratings for our evening news are as much as 5 TIMES GREATER than that of our nearest competitor! Source: Nielsen Media Research ~ May 2010 Based on 5p and 5:30p News

28. KRCR DOMINATES A18-49 Shasta County Daybreak:87%of total local news audience 5p News :90%of total local news audience 5:30p News:93%of total local news audience Source: Nielsen Media Research ~ May 2010 Based on combined ratings for 6-7a