1. TURN
‘EM N
TO YOUR BUSINESS
WITH LOCAL RADIO
POWERFUL. PERSONAL. PROFITABLE.
2. RADIO: WE LOVE
RIDING SHOTGUN.
MULTNOMAH COUNTY
63% drive alone daily to work
37.1 is the Median Age
$45,507 is the Median Income
CLACKAMAS COUNTY
75% drive alone daily to work
38.3 is the Median Age
$56,000 is the Median Income
WASHINGTON COUNTY
73% drive alone daily to work
35 is the Median Age
$59,481 is the Median Income
CLARK COUNTY
78% drive alone daily to work
35 is the Median Age
$55,405 is the Median Income
American Fact Finder Census Bureau 2006
4. LET THEM HEAR YOU
LOUD AND CLEAR!
RADIO FACT: 46.6% listen to Radio in their car.
RADIO FACT: Those with a household income between
$50,000 – $74,999 listen to Radio on average 3 hours vs.
Broadcast TV at 1.5 hours, Cable at 1.3 hours and Newspaper
at 45 minutes a day.
RADIO FACT: 35-44 year olds in Portland consume more
Local Radio than any other broadcast medium.
RADIO FACT: 83% of Portland Metro Area
is reached through the Internet and Radio.
Media Audit Dec 2007
6. LOCAL RADIO’S
MESSAGE IS STICKY.
92% of listeners stay connected through commercial breaks.
Satellite listeners are heavy users of Radio and spend more
time with AM/FM Radio (14 hours weekly) than with Satellite
(10.45 hours weekly).
67% say, “Hearing things on the Radio will remind me to
look up something when I’m using the Internet.
“See” your company on New Radio through email, videos,
websites and texts.
41% of light or non-users of television are super heavy users
of Radio.
Modern Radio in Portland reaches more people 18-54 every
day than Broadcast TV, Cable TV, or the Newspaper and
the Internet.
New Radio breaks through the clutter with relationship,
relevancy and reach.
8. THINK INSIDE THE BOX
WITH NEW RADIO.
Local Radio is the human media. Reach your customers by
modernizing your marketing mix with New Radio. Think BIG
inside the box and produce uncommon results by sharing
the voice of your brand.
Portland Radio is more than commercial spots. It is targeted,
interactive and integrated local marketing. Each station in
Portland is experientially involved with their listeners. Stations
engage the community by sponsoring concerts, spearheading
charity fundraisers and providing on-demand connection
through new media technologies. Integrate your business
with the New Radio marketing experience and your business
will grow.
Portland Radio…Powerful. Personal. Profitable.
TURN EM’ ON!
WWW.RADIOGURUPDX.COM | WWW.PORTLANDRADIO.ORG
10. There are 15.2 million Radio’s in the
Portland Metro Area.
“(Anheuser-Busch) thinks it’s a powerful medium. When it
comes to Radio, clients don‘t often ask for more cutting-edge
creative. It’s the agency‘s responsibility to educate and push
clients to a more innovative use of Radio.”
– Mark Gross, DDB Chicago’s SVP/Group Creative Director – Lead of Bud Light
account for Anheuser-Busch and one of the original team members that created
“Real Men of Genius,” the most-awarded Radio campaign in ad history.
8 Radio receivers, on average, are
fixtures in the American home.
“No argument here. The marketplace is changing but as we
change, we also remain the same. Humans need other humans;
and Radio, especially when we are alone, offers a special
personal connection and reaches elusive target groups in a
way that no other media can.”
– Melissa Kunde, PARC Executive Director 2008
83% of Portland Metro Area is reached
daily through the internet and Radio.
“…In regional test, Radio has been much more effective for
(Citibank’s) business than when other media are used.” He
admitted that the results “just blew him away!”
– John Mittnacht, Director of Advertising,
Global Wealth Management, Citigroup
12. NEW RADIO AND
THE INTERNET ARE
POWERFUL PARTNERS.
TARGET MARKET
30 BROADCAST TV 12.4
LOCAL CABLE 11.2
BILLBOARDS 8.8
20
NEWSPAPER 5.0
SATELLITE TV 5.3
30.9
10
RADIO 26.3
INTERNET
0
Market: Portland, OR for Sept. – Nov. 2007
Target: Adults, Age 18-54
Base Population: 1,804,400
Media Audit Winter 2007
