This document provides an overview and history of the Upfronts and NewFronts events. The Upfronts have existed since the 1940s as a way for TV networks to showcase upcoming programming to advertisers and negotiate ad deals. In recent years, the Upfronts have expanded to include digital and streaming platforms. The NewFronts began in 2008 as a digital-focused version for online publishers to similarly pitch advertisers. Over time, the line between the two events has blurred as digital publishers move into TV and linear players expand onto digital. This year's Upfronts and NewFronts will continue this convergence trend.
Amidst the last quarter clutter of TV advertising, breaking through the sheer volume of repetitive messaging is a daunting task. Leveraging careful use of advanced TV targeting techniques, programmatic and VOD channels, and the combining them with traditional media buys, Positec realized 40% growth year-over-year by effecting just the right mix.
Advancements in TV targeting have accelerated over the last decade. As set-top box technology continues to improve and potential addressable footprints expand, advertisers are beginning to apply advanced data targeting to traditional TV buys. We’ll walk through case studies showcasing both STB technology and cross-platform, TV-sync tactics. The advantages and pitfalls of the TV data revolution will also be discussed.
Addressable TV: The Re-evolution of the medium TVSocialMedia8
One-way communication and Television ran the show for about 60 years.
We now welcome CMOs to the re-evolution of the medium Television.
TV will transform to more channels, more platforms (cable, ip, connected), more
screens (pc, tablet smartphone), open distribution, VOD, non-linear players (Hulu,
Netflix, Google, Apple, Disney), Web & Social TV and Addressable TV…
Amidst the last quarter clutter of TV advertising, breaking through the sheer volume of repetitive messaging is a daunting task. Leveraging careful use of advanced TV targeting techniques, programmatic and VOD channels, and the combining them with traditional media buys, Positec realized 40% growth year-over-year by effecting just the right mix.
Advancements in TV targeting have accelerated over the last decade. As set-top box technology continues to improve and potential addressable footprints expand, advertisers are beginning to apply advanced data targeting to traditional TV buys. We’ll walk through case studies showcasing both STB technology and cross-platform, TV-sync tactics. The advantages and pitfalls of the TV data revolution will also be discussed.
Addressable TV: The Re-evolution of the medium TVSocialMedia8
One-way communication and Television ran the show for about 60 years.
We now welcome CMOs to the re-evolution of the medium Television.
TV will transform to more channels, more platforms (cable, ip, connected), more
screens (pc, tablet smartphone), open distribution, VOD, non-linear players (Hulu,
Netflix, Google, Apple, Disney), Web & Social TV and Addressable TV…
With video viewing steadily shifting toward on demand, a holistic strategy that includes OTT and other platforms will be critical to aligning with consumer behavior. This presentation will start with the new realities of video viewing and cite custom research and real campaign results to suggest winning strategies in this new world.
Blurring the Lines Between TV and Digital MediaPost
Video is the most effective storytelling medium in the digital world, but even the best marketers can’t escape the challenge of device fragmentation. It’s the one thing holding many advertisers back from successfully telling a holistic brand story and properly attributing conversions.
In truth, the solution to this problem is straightforward — it’s all in the data. As brands embark on their digital transformation and are creating and owning more customer data, how can you apply it and create more media accountability? A common denominator, something that transcends both TV and digital to create the connection between a single user and all of their devices is required. The data exists, the technology is there, a fundamental shift in how we approach video marketing starts now.
Understanding the Advanced Television EcosystemMediaPost
The ability to use data and technology to refine the way advertisers use television is very real and presents incredible benefits. The challenge is we are faced with a very complex and fragmented ecosystem. Let’s discuss how to simplify the marketplace and a provide turnkey, hassle free solutions for advertisers.
TVs are not only getting smart; their manufacturers are getting wise – wise to the prospects of both a new advertising and data harvesting opportunity. We explore the implications of this new layer of messaging and analytics for media buyers, broadcasters, and consumers.
How to Evaluate a Programmatic TV PlatformMediaPost
Quigley-Simpson has been active in the Programmatic TV marketplace since early 2015 and has developed valuable experience and insight into the challenges and opportunities of this developing technology. Join the Q-S executives responsible for vetting and applying programmatic TV as they share the 8 critical criteria they require from any potential PTV partner. They will also take us through actual use cases from programmatic TV campaigns they have previously executed for their clients.
Evolution of TV Measuring Across All Screens | Think With GoogleArgent media agency
No matter how measurement is structured in the future, or what changes are on the horizon in terms of technology and viewer behavior, digital will continue to lead the way to greater clarity and precision. Advertisers will have better efficiency, programmers can maximize the value of their inventory, and consumers will have a better viewing experience. And that’s a win-win for everyone.
Icareus Addressable TV Advertising Presentation 2018 - NEWJessica Glad
Want to know what is Addressable TV advertising? And how will it change the TV advertising?
Check this Icareus' Addressable TV Advertising presentation.
Version: 20180814
How to optimise TV advertising with real-time web analyticsGoSquared
How to optimise TV Ad Campaigns with web analytics. Includes case study on Moonpig.com.
GoSquared shares their thoughts on agencies and brands can use web analytics to maximise the effectiveness of their TV advertising.
Find our more at gosquared.com.
Video on Demand, Programmatic VOD, and Addressable TVMediaPost
Canoe will share details about how they are enabling programmatic demand platforms to connect to certified supply platforms to access and purchase premium video ad inventory from select TV networks who utilize the Canoe MVPD VOD Ecosystem. In addition, Canoe will share details about how they are enabling the On Addressability initiative that allows TV buyers to utilize addressable advertising targeting from select TV Networks who utilize the Canoe MVPD VOD and Linear Addressable Ecosystem.
From the Living Room to the Shopping Cart With RokuMediaPost
The streaming decade is certainly here, Jeff Katz, Head of Sales in the Central Region at Roku, will share 3 key updates for CPG Marketers from America’s #1 Streaming Platform: Roku Platform Updates, Kroger Precision Marketing Partnership Highlight, CPG Category Trends
A review of research from Australia and around the world confirms that TV advertising is as effective and as relevant today as ever. What’s more, TV continues to deliver the greatest profit to advertisers.
Demystifying Programmatic TV - 4C Webinar - Sept 20164Cinsights
Guest speaker, Jim Nail, Principal Analyst at Forrester and Josh Dreller, VP Product Marketing at 4C, discuss the current state of TV advertising and how automation is changing the game. To watch the full webinar, visit: https://www.youtube.com/watch?v=JwOsctHMJgc
With video viewing steadily shifting toward on demand, a holistic strategy that includes OTT and other platforms will be critical to aligning with consumer behavior. This presentation will start with the new realities of video viewing and cite custom research and real campaign results to suggest winning strategies in this new world.
Blurring the Lines Between TV and Digital MediaPost
Video is the most effective storytelling medium in the digital world, but even the best marketers can’t escape the challenge of device fragmentation. It’s the one thing holding many advertisers back from successfully telling a holistic brand story and properly attributing conversions.
In truth, the solution to this problem is straightforward — it’s all in the data. As brands embark on their digital transformation and are creating and owning more customer data, how can you apply it and create more media accountability? A common denominator, something that transcends both TV and digital to create the connection between a single user and all of their devices is required. The data exists, the technology is there, a fundamental shift in how we approach video marketing starts now.
Understanding the Advanced Television EcosystemMediaPost
The ability to use data and technology to refine the way advertisers use television is very real and presents incredible benefits. The challenge is we are faced with a very complex and fragmented ecosystem. Let’s discuss how to simplify the marketplace and a provide turnkey, hassle free solutions for advertisers.
TVs are not only getting smart; their manufacturers are getting wise – wise to the prospects of both a new advertising and data harvesting opportunity. We explore the implications of this new layer of messaging and analytics for media buyers, broadcasters, and consumers.
How to Evaluate a Programmatic TV PlatformMediaPost
Quigley-Simpson has been active in the Programmatic TV marketplace since early 2015 and has developed valuable experience and insight into the challenges and opportunities of this developing technology. Join the Q-S executives responsible for vetting and applying programmatic TV as they share the 8 critical criteria they require from any potential PTV partner. They will also take us through actual use cases from programmatic TV campaigns they have previously executed for their clients.
Evolution of TV Measuring Across All Screens | Think With GoogleArgent media agency
No matter how measurement is structured in the future, or what changes are on the horizon in terms of technology and viewer behavior, digital will continue to lead the way to greater clarity and precision. Advertisers will have better efficiency, programmers can maximize the value of their inventory, and consumers will have a better viewing experience. And that’s a win-win for everyone.
Icareus Addressable TV Advertising Presentation 2018 - NEWJessica Glad
Want to know what is Addressable TV advertising? And how will it change the TV advertising?
Check this Icareus' Addressable TV Advertising presentation.
Version: 20180814
How to optimise TV advertising with real-time web analyticsGoSquared
How to optimise TV Ad Campaigns with web analytics. Includes case study on Moonpig.com.
GoSquared shares their thoughts on agencies and brands can use web analytics to maximise the effectiveness of their TV advertising.
Find our more at gosquared.com.
Video on Demand, Programmatic VOD, and Addressable TVMediaPost
Canoe will share details about how they are enabling programmatic demand platforms to connect to certified supply platforms to access and purchase premium video ad inventory from select TV networks who utilize the Canoe MVPD VOD Ecosystem. In addition, Canoe will share details about how they are enabling the On Addressability initiative that allows TV buyers to utilize addressable advertising targeting from select TV Networks who utilize the Canoe MVPD VOD and Linear Addressable Ecosystem.
From the Living Room to the Shopping Cart With RokuMediaPost
The streaming decade is certainly here, Jeff Katz, Head of Sales in the Central Region at Roku, will share 3 key updates for CPG Marketers from America’s #1 Streaming Platform: Roku Platform Updates, Kroger Precision Marketing Partnership Highlight, CPG Category Trends
A review of research from Australia and around the world confirms that TV advertising is as effective and as relevant today as ever. What’s more, TV continues to deliver the greatest profit to advertisers.
Demystifying Programmatic TV - 4C Webinar - Sept 20164Cinsights
Guest speaker, Jim Nail, Principal Analyst at Forrester and Josh Dreller, VP Product Marketing at 4C, discuss the current state of TV advertising and how automation is changing the game. To watch the full webinar, visit: https://www.youtube.com/watch?v=JwOsctHMJgc
COMPRA PROGRAMÁTICA:
Cuales son los problemas que resuelve programmatic?
TEMATICA:
La compra programática (o Programmatic Buying) está transformando completamente la forma de pensar y desarrollar estrategias de marketing digital. Pero ¿por que está gobernando la industria publicitaria en la actualidad?
- Los conceptos básicos de la compra pogramática
- Las ventajas para obtener el mejor provecho de esta tecnología
- Los mitos y verdades de programmatic
- Cómo programmatic logra llevar el mensaje correcto, a la persona adecuada, en el momento justo
- Cuales son los problemas que resuelve programmatic
- Cuál será el rol de la compra programática este año
- y muchos conceptos más!
Conozca como lograr una mejor performance de su campaña aumentando su ROI de una manera rápida y segura.
What makes Programmatic TV a reality is exactly the same ingredients as 30 years ago: The consumer, The advertiser and of course the TV broadcaster.
But digital has changed the way the kitchen looks like, and are now in the programmatic era.
In this presentation, you’ll learn the expectations of TV consumers, advertisers and TV broadcasters and how they can embrace the programmatic opportunity now to take advantage of new TV consumption mode.
A prophets view on the nearby future of TV: connected TV. How television becomes smart and connected by adding computer & internet features. Presentation by Björn Joos, partner at prophets.
The TV Everywhere Ecosystem and how OTT Video Redefining the LandscapeMukul Krishna
This presentation looks at how OTT video is helping redefine the TV Everywhere landscape. It explores the various ecosystems involved such as traditional VOD and its components and then goes into TVE/OTT ecosystems and the ramifications including unmanaged devices and churn management for Pay TV providers
OTT (over-the-top) TV has come a long way since the then DVD rental company, Netflix, moved into streaming services in 2007 to compete with Amazon Video, launched the previous year. This week, we look at the fascinating growth of the OTT TV market.
This report outlines the key findings from over 100 senior survey respondents in the media and entertainment industry.
In partnership with MarkLogic, we wanted to find out where the major challenges and opportunities lie and what players in the industry need to do to survive.
Enjoyed this report?
You may also be interested in our upcoming conference, The Future of Broadcasting, to be held 27th & 28th June in London.
Find out more on the website: http://bit.ly/1NViQ7w
Verovert TV het internet, of andersom?, Presentation for the Dutch Crossmedia MBA, about TV and Internet by Jeroen Verkroost of http://www.copypaste.co.uk
How the Digital Revolution is Disrupting the TV Industry Suman Mishra
This is a BCG report on the TV industry in US and it talks about how the TV industry has seen “shifts” from inception, but this time the pace with which its changing is so different. It has done ample surveys and has lot of verified facts which makes this report so rich and conclusive.
The core trends fueling disruption this time are
a. Online and mobile will exceed Facilities based viewing
b. On demand viewing will exceed live, linear viewing
c. New companies and business models in online viewing
d. Networks are experiencing the collapse of the middle and rise of “long tail”
e. Content creators and right holders are capturing a greater value share than ever
The 4 disruptive scenarios in making which will “accelerate” the change are
a. The universal remote: Global, all-inclusive navigation solving the discovery problem
b. The walled garden: exclusive entertainment becomes the critical strategic asset
c. Direct to Consumer takes on traditional TV bundles
d. Live TV online
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
In our annual end-of-year retrospective report, App Annie sheds light on the key indicators of a booming app economy and explores the most important market trends of the last year.
With 2017 officially behind us, it’s time to take stock of the year that was for the app economy - and what a year it was. Today, we’re excited to release the App Annie 2017 Retrospective Report, our annual deep dive into the numbers and trends that defined the year.As always, the report is a balance between top level takeaways and in-depth data analysis about the booming app economy, delving into everything from the top regional markets to monetization trends within particular categories.
[2018] Tech Trends For Journalism and Media – The Future Today InstituteFilipp Paster
Key Takeaways
2018 marks the beginning of the end of smartphones in the world's largest economies. What's coming next are conversational interfaces with zero-UIs. This will radically change the media landscape, and now is the best time to start thinking through future scenarios.
In 2018, a critical mass of emerging technologies will converge finding advanced uses beyond initial testing and applied research. That’s a signal worth paying attention to. News organizations should devote attention to emerging trends in voice interfaces, the decentralization of content, mixed reality, new types of search, and hardware (such as CubeSats and smart cameras).
Journalists need to understand what artificial intelligence is, what it is not, and what it means for the future of news. AI research has advanced enough that it is now a core component of our work at FTI. You will see the AI ecosystem represented in many of the trends in this report, and it is vitally important that all decision-makers within news organizations familiarize themselves with the current and emerging AI landscapes. We have included an AI Primer For Journalists in our Trend Report this year to aid in that effort.
Decentralization emerged as a key theme for 2018. Among the companies and organizations FTI covers, we discovered a new emphasis on restricted peer-to-peer networks to detect harassment, share resources and connect with sources. There is also a push by some democratic governments around the world to divide internet access and to restrict certain content, effectively creating dozens of “splinternets.”
Consolidation is also a key theme for 2018. News brands, broadcast spectrum, and artificial intelligence startups will continue to be merged with and acquired by relatively few corporations. Pending legislation and policy in the U.S., E.U. and in parts of Asia could further concentrate the power among a small cadre of information and technology organizations in the year ahead.
To understand the future of news, you must pay attention to the future of many industries and research areas in the coming year. When journalists think about the future, they should broaden the usual scope to consider developments from myriad other fields also participating in the knowledge economy. Technology begets technology. We are witnessing an explosion in slow motion.
The 300 influencers who responded to the survey are heavily engaged on social media. 56 percent spend at least four hours per day on social media, and more than 20 percent spend in excess of seven hours per day on social sites.
Brain Food! Volume 2: Winners of the year 2016 [Awwwards].Filipp Paster
The latest instalment of our Brain Food! Case Studies for Digital Creatives is served. Featuring sumptuous case studies from the winners of the best web sites of 2016, Volume 2 reveals their delicious recipes for:
Interactive illustrations made with WebGL shaders, artwork making Web Audio APIs, highly converting eCommerce lookbooks, glitchy WebGL bubbles, UI and Three.js scenes rendered as Pixi.js texture in the canvas, and globally connected multi-device experiences.
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
Criteo: State Of Cross Device Commerce 2016 | 2-nd QuarterFilipp Paster
Кросс-девайс – это надолго
В этом году более половины розничных онлайн
транзакций были совершены с использованием как
минимум двух устройств.
Старые подходы не работают
Ритейлеры, использующие традиционные методы
аналитики, ориентированные на устройства, рискуют,
поскольку недооценивают вовлеченность
потребителей и упускают возможность
оптимизировать рекламные расходы
Никаких исключений
Кросс-девайс покупки становятся нормой во всех
категориях ритейла.
Забудьте вариант «Выбирай со смартфона,
покупай с компьютера».
Поскольку на смартфонах теперь не только
выбирают товар, но и покупают, ритейлеры должны
позаботиться о том, чтобы пользователи уверенно и
успешно работали не только с мобильными, но и со
всеми другими устройствами и платформами
You Missed Mobile — Don't Miss Immersive VideoFilipp Paster
Users aren't seeing as many ads thanks to ad-blocking technology. Furthermore, people have been shifting to mobile as their primary media consumption device in the last three years, while ad spend lagged. The industry is reactive rather than proactive. As a result, U.S. digital ad revenue has become Google and Facebook, followed by everyone else.
But immersive video through virtual and augmented reality could change all that.
StarCompliance is a leading firm specializing in the recovery of stolen cryptocurrency. Our comprehensive services are designed to assist individuals and organizations in navigating the complex process of fraud reporting, investigation, and fund recovery. We combine cutting-edge technology with expert legal support to provide a robust solution for victims of crypto theft.
Our Services Include:
Reporting to Tracking Authorities:
We immediately notify all relevant centralized exchanges (CEX), decentralized exchanges (DEX), and wallet providers about the stolen cryptocurrency. This ensures that the stolen assets are flagged as scam transactions, making it impossible for the thief to use them.
Assistance with Filing Police Reports:
We guide you through the process of filing a valid police report. Our support team provides detailed instructions on which police department to contact and helps you complete the necessary paperwork within the critical 72-hour window.
Launching the Refund Process:
Our team of experienced lawyers can initiate lawsuits on your behalf and represent you in various jurisdictions around the world. They work diligently to recover your stolen funds and ensure that justice is served.
At StarCompliance, we understand the urgency and stress involved in dealing with cryptocurrency theft. Our dedicated team works quickly and efficiently to provide you with the support and expertise needed to recover your assets. Trust us to be your partner in navigating the complexities of the crypto world and safeguarding your investments.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
2. WTF Upfronts/NewFronts
Table of contents
01 Introduction
02 The Upfronts: A brief history
06 The NewFronts: A briefer history
11 The Future
08 The NewFronts 2016
03 The Upfronts 2016
3. WTF Upfronts/NewFronts 01
Digital media types tend to suffer a kind of myopia: Programmatic ad serving, audience
targeting and RTB are our lingua franca, but across the aisle in TV land, direct buying is still
king. And the king’s court is the television Upfront.
That’s right, for three solid months in every city in the United States, the biggest global
advertisers converge on this programming showcase to negotiate and pledge dollar figures
so staggering that digital media just had to shave off a sliver.
And lo, the Digital Content NewFronts were born.
So if the Upfronts are for TV and the NewFronts are for digital, why do we need this guide?
Because new technologies like programmatic advertising and OTT, demanded by digital
natives, are forcing the linear TV big shots to go digital. And TV’s glamour and revenue is
luring digital media producers to television.
Keep reading and we’ll unpack which is which, who is where and whether the divide
between these two events should eventually disappear.
Introduction
4. WTF Upfronts/NewFronts 02
“Up front” buying—the purchase of commercial air-time based
on the promise of upcoming TV programming—has existed
almost as long as television itself. Networks offered advertisers
an advanced look at programming as early as the late 1940s,
when Howdy Doody, The Texaco Star Theater and the Indian
Head Test Pattern were all top-tier entertainments.
But “the Upfronts” as we know it weren’t born until 1962, when
the American Broadcasting Company shifted from a year-round
premiere schedule to a single, fall debut season, and offered
advertisers an early look via a spring showcase. NBC and CBS
followed the next year, and suddenly buyers found themselves
all jockeying at once for a limited amount of commercial airtime.
This Mad Men-era sellers’ market shifted only slightly in 1967,
when ABC again redefined the market by offering the first-ever
ratings guarantees. Advertisers could now bank on a concrete
promise of viewership with prices set accordingly and, for the
first time, they could angle for a bargain by placing their bets on
sleeper hits. Still, supply remained relatively scarce.
That all changed in the early 80s, when the broadcast networks
found themselves shoulder to shoulder with young cable
upstarts offering ever more diversified inventory and more
targeted audiences. Stay at home moms, yuppies, even kids
took on greater currency as the swelling ranks of cable networks
clammered for advertising dollars and the big three kvetched
about their “fracturing” audience.
Sound familiar? It should. There are so many broadcast, cable
and now non-linear providers that the Upfronts of 2016 span
three months and are hosted in every major US city. To get a
leg up on linear and digital competitors, networks aim to bow
buyers over with star power, trotting out their marquis players.
Last year, FOX brought in Will Forte, Kristen Schaal and January
Jones to debut their comedy, Last Man On Earth. Meanwhile, E!
had the ubiquitous Kardashians walk the stage to usher in a new
season and introduce their growing suite of reality spin-offs. All
this to support the direct buying relationships that still supply
the most TV revenue.
The Upfronts: A brief history
5. WTF Upfronts/NewFronts 03
The Upfronts 2016 Schedule
Date Network Location Time
March 2 Nickelodeon New York Afternoon
March 3 Nick@Nite/TVLand/CMT New York Afternoon
March 7–9 Disney Media Orlando Afternoon/Evening
March 8 Games Show Network New York Morning
March 15 Scripps Networks Atlanta Afternoon/Evening
March 15 National Geographic New York Morning
March 22 Scripps Networks Detroit Afternoon/Evening
March 29 Scripps Networks New York Full Day
March 30 Azteca America Los Angeles Morning
March 31 Discovery Comms. New York Morning
March 31 Comedy Central New York Afternoon/Evening
April 5 Azteca America Chicago Morning
April 6 Scripps Networks Los Angeles Afternoon/Evening
April 6 Fox Sports Media New York Evening
April 7 Simulmedia New York Afternoon
April 7 Freeform New York Evening
April 11 Bravo/E!/Oxygen New York Afternoon
April 12 Cadent Media New York Morning
April12 Azteca America New York Afternoon
April 13 Scripps Chicago Afternoon/Evening
April 18 BET Network Chicago Afternoon/Evening
April 19 Scripps Networks Minneapolis Afternoon/Evening
April 20 Crackle New York Morning
April 20 BET Network New York Evening
April 21 Azteca America Dallas
April 21 MTV New York Evening
April 26 LATV New York Evening
April 27
Outdoor/Sportsman/World
Fishing
New York Evening
May 2 - May 13
Digital Content NewFronts
May 16 NBC New York Morning
May 16 FOX New York Afternoon
May 17 ESPN New York Morning
May 17 Univision New York Late Morning
May 17 ABC New York Afternoon
May 18 Turner New York Morning
May 18 NCM New York Afternoon
May 18 Mundo Max New York Afternoon
May 18 CBS New York Afternoon
May 19 The CW New York Morning
May 19 NBCUniversal New York Afternoon
Date Network Location Time
6. ®
10Reasons to
Believe in
Programmatic TV.
T R U E P R O G R A M M A T I C T V
W W W . A U D I E N C E X P R E S S . C O M
Target Audiences, Not Sitcoms1
Programmatic TV technology allows you to target your campaigns based
on advanced data and audience profiles, way smarter than just age and
gender.
Automation, Automation,
Automation
6
We are truly automated through and through, from data implementation
to targeting to planning & buying to delivery, and even next-day reporting,
we don’t take the word “automation” lightly.
TV is Better Than Ever in the
Digital Age
2
Pure programmatic combines the reach and scale of TV with the targeting
of digital marketing. Scale and smarts on one screen – you’re totally
geeking out right now, aren’t you?
It Delivers with the Lights On7
Impressions are always 100% guaranteed on all campaigns. You get
exactly what you’re promised and are never left in the dark.
It’s Totally Transparent3
Your full-view metrics and insights are available on-demand so you know
everything about how your campaign is running and can instantly adapt,
rather than spending resources on pesky guessing games.
Surpass Client Expectations8
Flexibility is key and there are no surprises as your campaign airs.
Something your clients will be happy about.
The “Plumbing” is Now in Place4
We spent a decade developing a cool Gateway server that hardwires into
TV providers, creating the channel (see what we did there?) for digital
technology in TV.
A Fast Pass to the Finish Line9
You can build a campaign in two minutes and get it on air within 48
hours. Sometimes it’s better to be the hare than the tortoise.
It Plays Nice in the Sandbox5
The tech wires into the existing TV infrastructure to give you flexibility and
speed – we made the investment so you don’t have to.
We’re Doing it Differently,
but We’re Still Doing it
10
With the amount of viewer fragmentation, it’s a relief to know that
television is still television. At the end of the day, it reigns supreme & is
smarter than ever.
7. WTF Upfronts/NewFronts 05
This year’s Upfronts will be the largest yet, with agency
focused presentations beginning in early March and
spanning April and May. While the Upfronts remain a
festival of direct buying, this year’s event will be colored
by the rise of programmatic TV.
Both NBC Universal and FOX this year announced plans
to offer some of its inventory on programmatic channels
in February, ahead of this year’s upfronts. The move is a
sign of a major shift for linear broadcasters who, to date,
have only dabbled in programmatic. The International
Data Corporation, which analyzes the Telecom industry,
estimates that less than $1 billion of television inventory
is available programmatically, a drop in the $70 billion
broadcast bucket.
Programmatic has caught on with digital publishers
partly because it automates a process that once relied
on human relationships and intuition, ironically the very
bedrock of the Upfronts themselves. More importantly,
programmatic also allows digital publishers to capitalize
on something they have in spades: data.
Crafting audience segments in digital is relatively easy,
given the mountains of data publishers have on hand.
Linear broadcasters would love to tap into the same
efficiency, but the data capabilities of broadcasters
aren’t yet on par with those of digital. As data collection
technology evolves, programmatic is likely to claim a
larger share of linear inventory.
Meanwhile, linear broadcasters are working to colonize
the digital space, taking their content over-the-top
onto owned and operated platforms. As more users
adopts they platforms, the lines between digital and
linear blur. Programmatic has gained some traction
with broadcasters on both sides of the equation with its
promise of efficiency, leading some to speculate that it
might soon snatch the crown from direct buying.
“It’s interesting to see programmatic folded into the
Upfronts,” said John Sullivan, vp of platforms and
strategy at NBCUniversal. “They’re testing the waters
for something that could ultimately make the Upfronts
obsolete.”
The Upfronts 2016
8. WTF Upfronts/NewFronts 06
The Upfronts 2016
All that said, two major broadcasters announcing
that they’ll dabble in programmatic sales isn’t quite a
terminal diagnosis for the Upfronts. Though it opens
the door to change, the industry is still driven by direct
sales with an estimated $8.94 billion being exchanged
at last year’s event. Neither NBC or Fox has specified the
amount of inventory being offered programmatically, but
they also haven’t scaled back their participation in the
Upfronts.
Beyond programmatic, the 2016 Upfronts will reflect
another digital change. Time shifting audiences have
moved away from en masse viewing of regular prime
time shows. Hence, advertisers are hankering for
premium—read “live”—programming. (Which beloved
musical will NBC skewer this year? Who cares! It’s
ratings gold).
Experts predict that television advertising rates,which
have been gradually declining for over a decade, may
rise as networks respond to this demand for premium
content. Ajay Jain, senior analyst at Pivotal Research
Group, said he expects networks to seek a 5 to 10
percent increase over last year for premium inventory.
Interestingly, Hulu—the love child of broadcast giants
ABC, Fox and NBCUniversal and a prime enabler of time
shifting audiences—will present at the NewFronts. But,
other digital providers are infiltrating the Upfront lineup.
Among the pioneers crossing over are Sony-owned
streaming platform Crackle, which debuted at the
Upfronts last year. This year, NBCUniversal follows with
its own digital platforms, including newly launched
digital comedy channel SeeSo. CBS will also offer
inventory from its subscription platform, CBS Now.
As digital entertainment becomes more prominent
consumers’ lives and advertisers’ budgets, the line
between the Upfronts and NewFronts are growing hazy.
9. WTF Upfronts/NewFronts 07
It’s telling that even after eight years of NewFronts,
many in the industry still ask themselves, “Wait, the
NewFronts are a thing?” Indeed, linear-native media
buyer, they are. Starting in May, no fewer than 37
digital media companies will be pitching advertisers
with their latest multi-platform programming.
While Upfronts buyers haggle over the exact price of
universally valued inventory, NewFronts participants
are still trying to prove their value. Nine years on, the
event is only partly about haggling over price points.
Mostly, sellers are still trying to convince advertisers
that their content is on par with television.
That’s roughly what DigitasLBi had in mind when it
launched the first digital content NewFronts back
in 2008: Potential. Taking a page from broadcast
television, the digital agency conceived the
conference as an opportunity for digital producers
to pitch their slates and sell advertisers on digital
content. In borrowing from the Upfronts’ format,
digital would gain the veneer of legitimacy that would
lead to bigger paydays.
The gambit seems to have worked, at least in part.
In 2016, the NewFronts—now run by the IAB—are
no longer just a bid for attention. The annual event
has become a valuable stage for the digital media
industry to present itself to the world. The industry
hasn’t reached parity with television prices yet, but
advertisers are increasing their spend year-over year
and attendance continues to grow.
Of course the players have changed considerably.
The 2008 edition of the conference featured
headliners included Michael Eisner’s fledgling digital
studio Vuguru, the temporarily resurgent MySpace,
and Next New Networks (since acquired by video
giant YouTube.) Those sellers are all but forgotten
today, replaced by the digital native creators and old
guard entries represented on the next page.
The NewFronts: A briefer history
10. WTF Upfronts/NewFronts 08
Session 9-11am 12-2pm 3-5pm 6-8pm
March 2 New York Times Buzzfeed Bloomberg Refinery29
March 3 Maker Mode Conde AOL
March 4 Hulu Popsugar Yahoo Hearst
March 5 Time Inc. CNN DigitasLBI YouTube
March 6 Machinima Time Warner Vice Woven
March 9 NatGeo Fullscreen SheKnows Defy
March 10 Studio71 StyleHaul HealthiNation
March 11 Whistle Sports IAB NewFronts Insights Luncheon AwesomenessTV
March 12 Activision/Blizzard WebMD DailyMail/Elite Daily NowThis
March 13 Trusted Media Playboy Mashable
The NewFronts 2016 Schedule
11. WTF Upfronts/NewFronts 09
Only at the NewFronts is YouTube a grey lady and The Grey
Lady a new comer. This year’s biggest presentations are
more likely to come from digital ingenues such as Time Inc.,
Hearst, and The New York Times and new media darlings
like Buzzfeed, Refinery29, and Popsugar. The growing
power of video to drive traffic, particularly the advent of
Facebook’s fast growing video product, has pushed more
traditional and digital publishers toward making splashy
original video debuts.
Vice has pivoted to TV with the launch of its Viceland cable
channel. Buzzfeed has likewise turned to television, tapping
its growing video division, Buzzfeed Motion Pictures, to
create branded content for NBCUnviersal’s cable outlets.
Both, however, will present at the NewFronts.
“Everyone has their eye on TV,” said Stephanie
Horbaczewski President and CEO of fashion and beauty
focused digital network StyleHaul. “That’s where the money
is. We can build a bigger audience but the payouts in linear
are still bigger.”
Despite its pedigree, popular mass market OTT platform
Hulu will once again preview its upcoming slate at
the NewFronts. In a world where linear and digital are
increasingly bleeding together it seems that the ability
to sell by day-part might be one of the last points of
differentiation.
YouTube, and the cottage industry of digital studios and
multi-channel networks tit cultivated, will also be a presence
at this year’s NewFronts. However players like Fullscreen,
Maker Studios, Machinima and StyleHaul, who once
attended the NewFronts to introduce advertisers to their
new breeds of digital content and viral stars, are now the old
guard.
Recent years have seen consolidation within the MCN space
with players like Maker and Fullscreen being absorbed into
major media conglomerates (The Walt Disney Company and
AT&T/Chernin Group co-venture Otter Media respectively)
The term multi-channel network, once a buzzy designation,
has become a dirty word with most former MCNs
rebranding as “multi-platform media companies” to avoid
being tainted with the stigma of the YouTube dependent
business model.
Finally, Yahoo, which was a founding member of the
NewFronts back in 2008, will still be presenting this year
despite the high profile shuttering of its video division
late last year. The company infamously took a $47 million
writedown on its video business after an an investment in
television style content failed to pay off. Aside from pitching
advertisers on remaining inventory, it’s unclear what the
struggling web giant will be presenting when it takes the
stage in May.
The NewFronts 2016
Who will be there
12. WTF Upfronts/NewFronts 10
The NewFronts 2016
Who won’t be there
Even as the ranks of the NewFronts have continued to swell, a handful of players have soured on
the event. Founding partner Microsoft dropped the NewFronts in 2015 after shuttering its Xbox
Entertainment Studios and halting its original content efforts. Crackle, the Sony owned streaming
platform that’s home to Emmy winning programming like Jerry Seinfeld’s “Comedians In Cars
Getting Coffee,” ditched in 2015, heading for the greener pastures at the Upfronts.
As online video evolves more departures are possible. Yahoo, another founding partner of the
event, ditched its expensive and widely unsuccessful original video programming efforts late last
year but will still present at the 2016 Upfronts. Meanwhile, Hulu could easily pull a Crackle and jump
the fence to the Upfronts. The streamer has a growing roster of original TV quality content and a
broadcast pedigree as a joint venture between ABC, Fox and NBCUniversal.
13. WTF Upfronts/NewFronts 11
So what does the future hold for the vaunted Upfronts?
While programmatic is bound to make some waves this
year, it’s unlikely to overturn the boat entirely. Direct buying
is still firmly at the helm. However, as more broadcasters
and producers move to digital distribution, the distinction
between the Upfronts and NewFronts is likely to erode
further.
Why? Consumers don’t care about the linear/digital divide.
Whether they’re hefting a half-pound Time Warner issue
remote control or digging through their couch cushions for
that oh-so-slim Apple TV model, they only care about what
they’re watching. And advertisers follow eyeballs.
(The two events already wrap around each other: The
Upfronts taking a two-week break while the NewFronts roll
through New York, a tacit acknowledgement that the same
buyers attend both events.)
Broadcasters are already going Over The Top to meet
consumers where they live, trading in carriage fees for
digital ad dollars. Digital publishers too are making the
switch, launching OTT apps—a big switch from YouTube
distribution—as a showcase for the digital video that also
pulls in that coveted mobile audience.
If consumers, advertisers and broadcasters all converge, it
follows logically that the markets will too. Except that inertia
is powerful. Inventory from CBS’s OTT platform CBS Now
might find a natural home at the NewFronts, alongside NBC
Universal’s SeeSo platform. But both are sticking with the
glamour (and higher CPMs) of the Upfronts.
But a combined Upfront/NewFront future isn’t out the
question.
Said Brian Selander, evp of Whistle Sports: “It’s more and
more the same world.”
The Future