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Addressable Audiences At Scale

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Addressable advertising is a term with historical context in TV advertising. With the massive influx of ad accessible audiences through streaming devices and smart TVs, household-level audience targeting is positioned for new growth. There is new innovation emerging as consumer privacy collides with long-held legacy technology reliant on IP-based identification. In this presentation we will discuss the role mobile GPS data will play in IFA-based cross-device identification, enhanced addressable precision and the attribution revolution.

Published in: Marketing
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Addressable Audiences At Scale

  1. 1. NATIONWIDE ADDRESSABLE One Household at a Time
  2. 2. James Moore Chief Revenue Officer
  3. 3. 290 Employees Comprehensive Consumer Data on Approximately 250 MILLION U.S. Addressable Consumers 450+ Clients 130K+ Active Campaigns 30K+ Active Advertisers 12K+ OTT/CTV Campaigns YTD 4.7K+ OTT/CTV Advertisers YTD
  4. 4. DEVICE PROLIFERATION CONSUMER PRIVACY LINEAR MIGRATION ATTRIBUTION/PROOF
  5. 5. CONDITION ONE: DEVICE PROLIFERATION
  6. 6. CONDITION TWO: LINEAR TV AUDIENCE MIGRATION
  7. 7. CONDITION THREE: CONSUMER PRIVACY
  8. 8. CONDITION FOUR: ATTRIBUTION REVOLUTION
  9. 9. LOCATION DATA EVOLUTION
  10. 10. ADDRESSABLE ONE WORD WITH MANY MEANINGS
  11. 11. OLD SCHOOL AMBIGUOUS IP BASED TARGETING
  12. 12. NEW SCHOOL PRECISE GPS & PLAT LINE DATA
  13. 13. MORE PRECISE
  14. 14. MORE SCALE
  15. 15. MORE CONTROL
  16. 16. MORE PROOF
  17. 17. LOCATION BASED FILTERING
  18. 18. HOUSEHOLD DEMOGRAPHIC FILTERING
  19. 19. HOUSEHOLD DEMOGRAPHIC FILTERING
  20. 20. HOUSEHOLD DEMOGRAPHIC FILTERING
  21. 21. Exclude
  22. 22. Exclude
  23. 23. Visualizations
  24. 24. Addressable Audience Curation Activation Across CTV, Video, Display & Native Commitment to quality, scale & precision
  25. 25. NATIONWIDE ADDRESSABLE One Household at a Time

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