SlideShare a Scribd company logo
 
[object Object],[object Object]
First the format Then the region Lastly the station
Who we are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Radio in the US ,[object Object],[object Object],[object Object],[object Object]
The Radio Optimizer Method ,[object Object],[object Object],[object Object]
Our Strategy ,[object Object],[object Object]
Influence / Presence ,[object Object]
Products ,[object Object],[object Object],[object Object],[object Object]
The market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
The 8 Formats Its behavior in 2009
News/Talk ,[object Object],[object Object],[object Object],[object Object],[object Object]
Classical Music ,[object Object],[object Object]
News Music ,[object Object],[object Object],[object Object]
News Classical ,[object Object],[object Object],[object Object],[object Object]
Jazz ,[object Object],[object Object],[object Object],[object Object]
AAA ,[object Object],[object Object]
News Jazz ,[object Object],[object Object],[object Object]
Variety Music ,[object Object],[object Object]
The audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Profile ,[object Object],[object Object],[object Object]
The Regions ,[object Object],[object Object],[object Object]
New England Middle Atlantic South Atlantic
East N Central West N Central South Central
Mountain Pacific
Mexico Tourism Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Regional mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reports and proof of performance ,[object Object],[object Object],[object Object]
Our Value ,[object Object],[object Object],[object Object],[object Object]

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