This document provides information to help State Central Credit Union choose a new radio station to advertise on. It summarizes the demographics and ratings of four potential stations - V100, 102.1, FM106.1, and WKTI. It also outlines the pros and cons of each station. Finally, it concludes by stating that four proposals will be presented from each station outlining advertising options and costs within State Central's $6,000 monthly budget.
The presentation of my thesis "Perceptions of Online Radio Station Managers Regarding Advertising".
The aim of this dissertation is to shed light on the online radio advertising industry. The research focuses on owners and managers of web radio stations. The managers are usually the decision makers for the monetization of the station’s content. For this exploratory study, the managers contributed by giving their valuable insights.
A presentation on power of radio advertising RADIO IS VISIBLEat Brand Klub AhmedabadByMr.Vinay Prashant – Cluster Head Radio Mirchi (Gujarat)Mr.Rahul Namjoshi – Station Head My FM (Gujarat)
radio advertising history, jingles,production cost,dayparts, characteristics,advantages and disadvantages, intervention of FM broadcasting, taget audience, potentiality of radio, spots
The presentation of my thesis "Perceptions of Online Radio Station Managers Regarding Advertising".
The aim of this dissertation is to shed light on the online radio advertising industry. The research focuses on owners and managers of web radio stations. The managers are usually the decision makers for the monetization of the station’s content. For this exploratory study, the managers contributed by giving their valuable insights.
A presentation on power of radio advertising RADIO IS VISIBLEat Brand Klub AhmedabadByMr.Vinay Prashant – Cluster Head Radio Mirchi (Gujarat)Mr.Rahul Namjoshi – Station Head My FM (Gujarat)
radio advertising history, jingles,production cost,dayparts, characteristics,advantages and disadvantages, intervention of FM broadcasting, taget audience, potentiality of radio, spots
Radio is a way to send electromagnetic signals over a long distance, to deliver information from one place to another. A machine that sends radio signals is called a transmitter, while a machine that "picks up" the signals is called a receiver or antenna. A machine that does both jobs is a "transceiver". When radio signals are sent out to many receivers at the same time, it is called a broadcast.
Presented at TMKedu by Sean Galligan on July 16, 2014
Have you heard about traditional media but aren't quite sure what it is? This presentation shares how to plan and buy traditional media and will give you some context on why advertisers use it and how you should think about it. Each medium is different in its own way and this presentation explores the nuances of each and how they are adapting in today's digital landscape.
Greater Nashua Chamber of Commerce Legislative Symposium and Reception; Janua...Greater Nashua Chamber
This non-partisan open forum presents an opportunity for our state’s representatives to connect just prior to the session’s beginning, which will run until June. We aim to speak theoretically, beyond specific bills and votes, as well as to educate them on topics that will directly affect our business community.
We approach the issues through the lens of the business community’s needs over the next 10 years, and break down the trends to see where we are compared to where we need to be.
Topics and Speakers:
Overview of Medicaid Expansion in NH
Mr. Steve Norton, Executive Director of the NH Center for Public Policy
Mr. Tom Wilhelmsen, Jr., CEO of Southern NH Health Systems*
Mr. Charlie Arlinghaus, President of The Josiah Bartlett Center
Is It Time for a Gas Tax in NH?
Commissioner Chris Clement, NH Dept. Of Transportation
Representative David Campbell (D-Nashua)
Mr. Charlie Arlinghaus, President of The Josiah Bartlett Center
Why Divestiture of PSNH Assets Matters to Southern NH
Mr. William J. Quinlan, President/Chief Operating Officer of PSNH
Mr. Daniel Allegretti, Vice President of State Government Affairs with Constellation Energy*
*Note: Mr. Tom Wilhelmsen, Jr. and Mr. Daniel Allegretti did not use PowerPoint slides during their presentations.
Radio is a way to send electromagnetic signals over a long distance, to deliver information from one place to another. A machine that sends radio signals is called a transmitter, while a machine that "picks up" the signals is called a receiver or antenna. A machine that does both jobs is a "transceiver". When radio signals are sent out to many receivers at the same time, it is called a broadcast.
Presented at TMKedu by Sean Galligan on July 16, 2014
Have you heard about traditional media but aren't quite sure what it is? This presentation shares how to plan and buy traditional media and will give you some context on why advertisers use it and how you should think about it. Each medium is different in its own way and this presentation explores the nuances of each and how they are adapting in today's digital landscape.
Greater Nashua Chamber of Commerce Legislative Symposium and Reception; Janua...Greater Nashua Chamber
This non-partisan open forum presents an opportunity for our state’s representatives to connect just prior to the session’s beginning, which will run until June. We aim to speak theoretically, beyond specific bills and votes, as well as to educate them on topics that will directly affect our business community.
We approach the issues through the lens of the business community’s needs over the next 10 years, and break down the trends to see where we are compared to where we need to be.
Topics and Speakers:
Overview of Medicaid Expansion in NH
Mr. Steve Norton, Executive Director of the NH Center for Public Policy
Mr. Tom Wilhelmsen, Jr., CEO of Southern NH Health Systems*
Mr. Charlie Arlinghaus, President of The Josiah Bartlett Center
Is It Time for a Gas Tax in NH?
Commissioner Chris Clement, NH Dept. Of Transportation
Representative David Campbell (D-Nashua)
Mr. Charlie Arlinghaus, President of The Josiah Bartlett Center
Why Divestiture of PSNH Assets Matters to Southern NH
Mr. William J. Quinlan, President/Chief Operating Officer of PSNH
Mr. Daniel Allegretti, Vice President of State Government Affairs with Constellation Energy*
*Note: Mr. Tom Wilhelmsen, Jr. and Mr. Daniel Allegretti did not use PowerPoint slides during their presentations.
1. Program (LITAP) was established by the General Assembly to prov.docxambersalomon88660
1. Program (LITAP) was established by the General Assembly to provide telephone service to low-income individuals. The General Assembly tasked two state agencies with administering LITAP. The Public Utilities Commission provides oversight and the Department of Human Services determines individuals’ eligibility for the program. As of December 2009, about 21,000 individuals were receiving the LITAP subsidy (Salley, 2010).
Key Findings Monitoring the Effectiveness of LITAP:
Program effectiveness - Only an estimated 5 percent of low-income households in Colorado participate in LITAP; however, according to FCC data, 96 percent of Colorado’s low-income households have access to a telephone. These data indicate that LITAP may not be effective. However, the Commission lacks adequate data, goals, and performance measures for evaluating program effectiveness (Salley, 2010).
Subsidy amount - Each year Colorado telephone customers pay about $856,000 more in fees than is necessary for each LITAP participant to receive the full federal Lifeline subsidy. In fact, in 2009 the total state and federal subsidy of $16.50 more than covered the average cost of basic local telephone service in Colorado (Salley, 2010).
Program outreach - The outreach conducted by the Commission and telephone carriers does not adequately publicize the availability of LITAP to potentially eligible individuals contributing to the low program participation rate (Salley, 2010).
Eligibility determination -The Department does not adequately mitigate the risk of fraud because it does not ensure that the LITAP applicant is the same individual whose name is associated with the telephone account, as required by statute (Salley, 2010).
Eligibility recertification - Approximately 11,800 of about 24,000 total Qwest LITAP accounts reviewed were ineligible for subsidies. The State has been paying $920,000 per year in public funds to ineligible individuals and may have to repay $1.4 million to the federal government for the Lifeline subsidies paid to ineligible individuals (Salley, 2010).
Verification of fee collections and subsidies - The Commission does not ensure that telephone carriers accurately collect and record fees collected from customers, provide the full LITAP subsidy to all eligible participants, and remit all excess collections to the State (Salley, 2010).
Access line fee - The Commission has not monitored the access line fee charged to Colorado telephone subscribers and the LITAP Fund has exceeded the statutory limit on uncommitted reserves in two of the last five years (Salley, 2010).
Future of the Program - LITAP has become increasingly obsolete due to federal regulations and the State’s lack of jurisdiction over cellular telephones. Eliminating the program would save telephone customers about $1.9 million per year (Salley, 2010).
These findings should be used to determine where or not to continue with the seemingly obsolete program in Colorado. Should the program continue, the find.
Five sucessful collaborations - Fuerst and Tait for 2017 PMBAMark Fuerst
Fuerst and Tait analyzed and drew lessons from five major collaborations that took place within the public broadcasting system over a ten year period. Their case examples included (1) the merger of three stations into Louisville Public Media; (2) the reorganization and consolidation of WVIZ and WCPN into ideastream in Cleveland, OH; (3) the merger of the Dayton,OH and Cincinnati, OH Public TV stations in to CET/ThinkTV; (4) the successful reorganization of New Hampshire Public TV after that network was hit with quick and deep state funding cuts in 2011; and (5) the development of a multi-station production collaboration, EarthFix, based at Oregon Public Broadcasting in Portland, OR.
Opening Presentation for 2018 Public Radio Super Regional Oct 25 2018Mark Fuerst
In the fall of 2015 through the summer of 2016, many public radio professionals were discouraged: several leaders, including the VP for Content at NPR, left the field for opportunities in podcasting. The Wall Street Journal reported that "the system" might be unravelling. But two years later, audiences, revenues and confidence were at an all time high. What changed over those two years?
Media Deck - New Mexico Department of TourismSean Arthur
Detailed media deck that our team created and presented for New Mexico's Department of Tourism. I researched Radio, OOH, and TV/Cable Buy and wrote the section on TV/Cable Buy.
The latest information on the Regional Telco Magazine, published by WordSouth — A Content Marketing Company. This collaborative publishing effort provides rural and independent telecommunications providers and opportunity to communicate local, national and industry news to their subscribers, empowering them to educate, inform and engage their key stakeholders.
Broadcast Ownership: The ongoing struggle for equal access by women and minor...Dr. Aitza Haddad Nuñez
This study takes a critical empirical approach to examine an ongoing struggle by women and racial minorities to own broadcast radio and television companies in United States. The study focuses on a recent ownership report published by the Federal Communications Commission (FCC) in spring 2014 to illustrate the status of the women and minorities’ ownership as a way of advancing the argument that policy reform is long overdue. In short, the present analysis of the Spring 2014 FCC Ownership Report aims to provide a clearer and broader picture of who owns the media, and according to communication theories and discourse analysis, the creation of language and knowledge. The goal is to become a starting point of an in-depth exploration of why is the current media not serving the unique set of needs, claims, and values of all groups in a society.
4. WMIL‐FM(FM106.1): Country is king at FM106.1! The station focuses on country hits
from the 90s to today. Sample artists include: Toby Keith, Carrie Underwood, Keith
Urban, Tim McGraw and Shania Twain.
Demographics of FM106.1 Listeners
Gender: 64% female, 36% male
Age: 14% are 18‐24; 16% are 25‐34; 20% are 35‐44
Race/Ethnicity: Information not available
Household Income: 7% make less than $25,000
7% make $25,000‐$35,000
18% make $35,000‐$50,000
28% make $50,000‐$75,000
40% make more than $75,000
WKTI‐FM (94.5 WKTI): WKTI’s format focuses on adult contemporary with emphasis
given to hits of the 80s, 90s and today. Sample artists include: Kelly Clarkson, Gwen
Stefani, Daughtry, and Nickelback.
Demographics of WKTI Listeners
Gender: 61% female, 39% male
Age: 11% are 18‐24; 23% are 25‐34; and 34% are 35‐44
Race/Ethnicity: Information not available
Household Income: 4% make less than $25,000
5% make $25,000‐$35,000
12% make $35,000‐$50,000
28% make $50,000‐$75,000
51% make more than $75,000
3
6. M‐F 6A‐10A M‐F 10A‐3P M‐F 3P‐7P M‐F 7P‐12M
2. KISS‐FM 1. 102.1 1. KISS‐FM 1. V100
3. V100 2. KISS‐FM 2. 102.1 2. KISS‐FM
4. 102.1 3. V100 3. V100 3. 102.1
7. FM106.1 4. WKTI 5. FM106.1 8. FM106.1
11. WKTI 8. FM106.1 7. WKTI 10. WKTI
SA 10A‐3P SA 3P‐7P SU 10A‐3P SU 3P‐7P
1. KISS‐FM 1. V100 1. FM106.1 1. KISS‐FM
2. V100 2. KISS‐FM 2. KISS‐FM 2. FM106.1
3. 102.1 3. FM106.1 3. V100 3. V100
6. FM106.1 6. 102.1 4. 102.1 4. 102.1
M‐F 6A‐12M M‐SU 6A‐6P
1. KISS‐FM 1. KISS‐FM
2. 102.1 2 V100
3. V100 3. 102.1
7. FM106.1 6. FM106.1
8. WKTI 9. WKTI
SOURCE: Arbitron Spring 2008 radio stations for metro Milwaukee
Radio Station Pros and Cons
The following information presents pros and cons each station offers and should be
considered in the decision‐making process:
WKKV‐FM (V100.1)
Selection Reasoning: V100 has been a very strong station with young African‐
Americans. The average age range for a V100 listener is 18‐34. V100 consist‐
ently ranks among the top 10 radio stations as published by Arbitron from
quarter to quarter.
Pros: V100 reaches a very large 18‐34 audience, second only to KISS‐FM in the
Number of audience members reached. Also, in a Scarborough report based
On a survey conducted between February 2007 and January 2008, V100
listeners ages 18‐34 were ranked third in the number of those listeners who
used a credit union. V100 ranked especially high among women 18‐34 taking
anywhere from first to third place in daypart breakdowns. More and more
women are responsible for making household decisions, including what
financial institutions are patronized, a fact that should be considered
seriously. Finally, State Central’s Brown Deer office could see an increase in
account activity due to V100 advertising, as the office seems to attract more
5
7. of the metro Milwaukee African‐American population than any other office.
Cons: While products like State Central’s Fresh Start Checking may resonate
With V100 listeners, they may not have the income levels to support the pro‐
duct or be eligible for any other products, reducing opportunities for cross‐
selling. Reduced income levels may result in reduced exposure to technology
as well. In addition, many V100 listeners could be KISS‐FM listeners and “flip‐
flop” stations during times State Central’s ad is receiving airplay. However, if
V100 listeners heard the original KISS‐FM Fresh Start Checking ad, the airtime
on V100 could further emphasize the product with this audience.
WLUM‐FM (102.1)
Selection Reasoning: Like KISS‐FM and V100, 102.1 has a very strong core
audience make up of listeners 18‐34. Over 81% of 102.1’s listeners are 18‐34.
The station’s listener base is growing with the station making the Arbitron
top 10 for the spring quarter in 2008.
Pros: 102.1’s audience is very loyal, rarely “flip‐flopping” between stations.
The audience is very devoted to the musical genre and the station’s efforts.
Audience members are very well‐educated, active and tech‐savvy. 102.1’s
audience was ranked second in the number of those members who belonged
to a credit union, based on a Scarborough survey report (survey period
February 2007 to January 2008). Because of their affinity for technology,
102.1s audience members would be familiar with computers, Online Banking
services, debit card usage and Internet/digital/mobile advertising. Higher
income levels generated by this audience may present fruitful cross‐selling
opportunities.
Cons: While a loyal audience, 102.1s overall audience is very small compared to
V100, KISS‐FM and others. Radio spots may reach fewer people resulting in a
longer period needed for the advertising to impact account opening figures.
Also, 102.1s audience is comprised of mostly men who may take longer to act
on State Central’s advertising; it’s questionable whether men will act as
quickly as women when it comes to choosing a financial institution.
WMIL‐FM (FM106.1)
Selection Reasoning: Country music is showing some growth nationwide
among the 18‐34 age group and has tremendous musical and pop culture
cross‐over appeal. Country music has also traditionally been seen as the
music of the “working man or woman,” a group that State Central has also
catered to historically.
Pros: FM106.1 is the behemoth of country music stations in the metro Mil‐
Waukee area and because of this, generates a very large audience. The
6
8. Station has ranked within the top 10 very consistently from quarter to quarter.
Also, FM106.1 listeners are very loyal listeners, rarely switching radio stations.
They are strongly middle‐class financially and fiscally conservative. FM106.1
ranks well among women, who are showing more and more decision‐making
authority and influence within households. FM106.1 listeners ranked fourth in
audience members who were members of a credit union (Scarborough survey
report February 2007 to January 2008).
Cons: Of the four stations considered, FM106.1 has the fewest number of
audience members 18‐34. A larger percentage of their audience is made
up people ages 45‐54. State Central’s Fresh Start advertising may miss the
mark with many audience members simply because they don’t need a
product such as this one or because their banking habits are already firmly
established.
WKTI‐FM (94.5 WKTI)
Selection Reasoning: WKTI has been going through “retooling” process over
the last year, trying to position itself as another radio option to a younger
audience. With the demise of the Reitman and Mueller morning show, WKTI
has brought on board a younger morning team to specifically target the 18‐
34 age demographic. The station has been incorporating more music
previously only heard on KISS‐FM resulting an “edgier” format.
Pros: WKTI traditionally ranks well among women, resulting in a great
opportunity to reach this highly influential consumer group. WKTI especially
does well during the “at work” hours from 10 a.m. to 3 p.m. Listeners are
very affluent with over 50 percent of listener households making $75,000 or
more per year.
Cons: Despite the “retooling” efforts, WKTI is still not generating the high
18‐34 age demographic ratings. Over 50 percent of listeners are between
35‐54. Also, WKTI was ranked tenth in a Scarborough survey report of
radio listeners who belonged to a credit union. Because of the age demo‐
graphic and the Scarborough report ranking, State Central’s advertising,
particularly Fresh Start Checking, may be heard by listeners who don’t
need the product or whose habits are firmly entrenched.
7
9. Radio Station Advertising Campaign Proposals
The following information outlines four proposals by V100.1, 102.1, FM 106.1
and WKTI. Proposals may be modified if some aspects of the proposal fit
State Central’s needs but others do not.
_________________________________________________________________
V100.1 (4 week period, ad creation included)
On air time (30 second spots):
M‐SU 6A‐7P 25x/week
M‐SU 7P‐12M 10x/week
M‐SU 6A‐6P 10x/week
Total 45x/week
4‐week total 180/4 weeks
Streaming audio ads (30 second spots):
M‐F 6A‐7P 10x/week
4‐week total 40x/4 weeks
Total cost: $3,600.00/4 weeks
_________________________________________________________________
102.1 (4 week period, ad creation included)
On air time (30 second spots):
M‐F 6A‐7P 8x/week
M‐F 6A‐12M 9x/week
Sa‐Su 8A‐12M 7x/week
M‐Su 6A‐6A 10x/week
Total 34x/week
4‐week total 136x/4 weeks
Sponsorships (10 and 15 second spots):
FM 102.1 Music News one time per month
Kramp & Adler Morning Show one time per month
Total cost: $6,000/4 weeks
8
10. FM 106.1 (4 week period, ad creation included)
On air time (30 second spots):
M‐F 6A‐10A 4x/week
M‐F 10A‐3P 3x/week
M‐F 3P‐7P 4x/week
M‐F 7P‐12M 3x/week
Su 6A‐12M 4x/week
Total 18x/week
4‐wk total 72x/4 weeks
Sponsorships:
M‐F 6A‐6P 3x/week Billboard sponsorships
4‐wk total 12x/4 weeks
Streaming audio ads (30 second spots):
M‐F 6A‐7P 18x/week
4‐wk total 72x/week
Total cost: $6,756/4 weeks
______________________________________________________________________
WKTI (4 week period, ad creation included)
On air time (30 second spots):
M‐F 7A‐9P 7x/week
M‐F 4P‐6P 7x/week
M‐F 6A‐12M 10x/week
Su 10A‐7P 5x/week
M‐Su 12M‐12M 15x/week
Total 44x/week
4‐wk total 176x/4 weeks
Sponsorships (10 second spots):
M‐F 6A‐10A 10x/week Morning traffic report
4‐wk total 40x/4 weeks
Total cost: $5,820/4 weeks
9