This document analyzes survey results from the target audience to understand their music consumption habits. The key findings are: 1. The target audience does not normally spend money to purchase or download music, but if they do spend, it is a small amount. 2. They most commonly access new music through YouTube or television. 3. Many illegally download music. 4. They prefer watching music videos online rather than television. 5. Spotify is the most commonly used music streaming service.