The document summarizes the results of a survey conducted to gather information about music preferences of 16-20 year olds in order to inform the planning of a new music magazine. Key findings include that two-thirds of respondents do not illegally download music, YouTube is more popular for listening to music than iTunes, and music magazines are not currently very popular among this age group. To appeal to this audience, the magazine will need to offer freebies and interesting articles.

2. Survey for Magazine and Music Statistics For my own music magazine, I am planning to aim it for a younger audience of people who have an average age of 16-20 years old. For this, I needed to survey people of this age in order to find out what they like and don’t like about music, Magazines and music formats. I used the website www.surveymonkey.com to create a survey and asked people between the ages of 16 to 20 to complete and then used the data to get the information I needed.

3. How much do you spend on Music Magazines per month?

4. Have you attended any Music Festivals or Gigs recently?

5. How much do you spend on Music Magazines per month?

6. Do you illegally download music? It was found that 66.7% of people in my survey do not download music illegally and 33.3% do download music illegally. I find this very surprising as there are many websites that offer free music which sounds much more appealing than buying music for expensive prices which are charged nowadays.

7. What websites do you use to listen to music?

8. What other Media besides the internet do you use to listen to music?

9. What Music-related TV shows do you watch?

10. What Music Magazines do you regularly buy?

11. My results show me that music magazines aren’t currently very popular. For my magazine, I may have to add lures such as freebies and more interesting articles as this will make it more interesting to look at. I’m very surprised that ITunes is not the most popular website for listening to music, although I’m not surprised that Youtube is as it is free for listening to music and also includes the Music videos which is more interesting. I am also surprised about the amount of people who illegally download music as it is very much in the spotlight at the moment and is obviously disliked by popular Artists. All in all, these results have helped me decide on a layout and design which is modern, colourful, and full of interesting content and freebies in order to appeal to my target audience.