The survey results show that the target audience has a variety of musical interests so the magazine should include different types of music. Most respondents would spend under £1 on a music magazine and prefer value for money over cost. A small majority prefer weekly issues to monthly. 32% would read a 1-100 page magazine which was surprising as most thought readers would want more content. Magazine covers are the biggest attraction followed by content then any free CDs. While 21% buy specialist magazines, most do not read magazines outside their preferred music genre. Brand name is not a major factor for most readers in choosing a magazine. About half attend gigs and festivals regularly so these should be featured. Opinions are split on physical vs downloaded music.

1. Music Survey Results http://www.surveymonkey.com/s/6W3NXZT

2. What bands/artists would you listen to? These results show that my target audience like a variety of types of bands and artists, so I will make my magazine content include different types of music.

3. How much money would you spend on a music magazine From my chart people prefer to spend under a pound, but don’t mind spending more. I think people prefer to get a good value for their money.

4. Weekly or monthly From my survey, there is a small difference between weekly and monthly, 47% wanted monthly but 53% prefer weekly issues. Monday Tuesday Wednesday Thursday Friday Saturday Sunday

5. How many pages? 32% people would read a 1 to100 page magazine, which surprised me, as I thought people would want more content, only 11% wanted 1 to 120, and 5% wanted 1 to 160.

6. What attracts you to a magazine Front covers attract readers to most, as they make quick decisions when in a rush. Then it’s the contents, when they have enough time to look through, and the last attraction is a free CD.

7. Do you buy specialist magazines 21% said yes, while 79% said no. I though more would say yes, as I couldn’t imagine some one reading smash hits would read kerrang, or Q and NME.

8. Do you only buy a magazine for it’s brand name 17% Percent said they do buy magazines for the brand name, but 83% said that they don’t. This might be because people get the illusion that they are being guaranteed a better value for the price, when they buy a magazine with a famous brand.

9. Do you go to Festivals and gigs regularly 53% said yes and 47% said no, almost 50% each, so I will include festivals and gigs articles and reviews in my magazine, but not have dominating the magazine.

10. Physical or downloaded music Almost Half of my results show that people still favour physical music (38%), to downloaded music. However, the majority of people (62%) are downloading. I will give away free CDs with my magazine as well as free downloads to attract both types.

11. Download illegally? 58% of people don’t download music illegally, but 42% percent do. I will include free downloads in my magazine, tips of good websites to download off, and Programs you can legally download which allow you to record sound off broadcasting websites e.g.youtube.