1. Your sub-title here
Vietnamese on a diet
- 61% consider themselves as “fat”

2. Survey information
• Survey about Vietnamese diet
• Sample size: 349 samples
• Respondent criteria: Male & female, 16-49 years old
• Area: Nationwide
• Conducted time: June 29th-July 3rd, 2015

3. Executive Summary
• 79% cares about their body shape, 53% thinks they are
a bit fat
• More than 65% have experiences of going on a diet
• 3-5 kg is the most common weight to lose
• Stomach are the highest part of the body that people
want to look themselve thinner
• Men go on a diet through exercises while women does
through food controls

4. Respondent profile
53%
47%
Gender
Female
Male
22%
23%
18%
21%
6%
7%
4%
16-19
20-24
25-29
30-34
35-39
40-44
45-49
Age
31%
19%
3%3%
44%
Area
Ho Chi Minh
Hanoi
Da Nang
Hai Phong
Others

5. 8%
53%
27%
11%
1%
Body shape awareness
Too fat A bit fat Normal
A bit thin Too thin
79% cares about their body shape, 53% thinks they are a bit fat
37%
42%
18%
2% 1%
Body shape attention
Extremely care Care
Average Don't care so much
Don't care at all
What is your perception about your body shape?

6. Have you ever made diet before?
29.70%
44.10%
26.30%
0
25.60%
42.30%
32.10%
0%
Yes and I am
doing it now
Yes although I do
not do it now
No but I would
like to do it
No and I would
not do diet
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
Female Male
More than 65% have experiences of going on a diet

7. Why have you made a diet before?
4.80%
16.10%
21%
26.90%
32.30%
39.80%
44.10%
56.50%
8.50%
15.20%
12.20%
23.20%
21.30%
43.90%
28%
34.10%
Under order of a doctor
To be more popular
My friends families told me that I get too fat
Because I get fat
To make myself look more fashinable
To keep my good wealth
To wear the clothes that I like
To have more confidence in myself
Male Female
Women start going on a diet to have more confidence
than men

8. How much would you like to lose weight now?
3-5 kg is the most common weight to lose
21.40%
35.10%
13.40%
8.00%
12.60%
9.40%
0-2 KG 3-5 KG 6-9 KG 10 KG and
more
I am okay
with the
current
weight
I would like to
gain weight

9. What body part do you want to lose weight most?
6.70%
70.70%
11%
17.10%
6.10%
6.70%
8.50%
3%
3%
12.20%
Arm
Stomach
Hips
Thighs
Legs
Chin
Cheek
Neck
Others
I don't need to lose…
Male
Stomach are the highest part of the body that people want to look
themselve thinner
19.40%
82.30%
22.60%
46.20%
19.40%
6.50%
7.50%
4.30%
0.50%
3.80%
Arm
Stomach
Hips
Thighs
Legs
Chin
Cheek
Neck
Ohers
I don't need to…
Female

10. How do you diet?
43%
41.90%
39.20%
30.60%
11.30% 10.80% 10.80%
8.60%
6.50% 5.40%
46.30%
26.80%
45.70%
22.60%
9.80% 11%
6.70%
11.60%
10.40% 9.10%
Female Male
Men go on a diet through exercises while women does
through food controls

11. When you are on a diet, what food do you tend to
eat more?
60.30%
56.60%
27.10%
26.60%
13.10%
9.10%
8.60%
7.70%
2.30%
3.70%
Fruits
Vegetables
Salad
Soup
Rice
Special food for diet
I don't do food restrictions
Noodles
Fish
Others
Fruits and vegetables are the most eaten for a diet

12. What is the information source of diet?
Beauty-related website are the most common, follwed by friends and
traditonal medias
Beauty and
health sites
on the
Internet
21%
Friends
18%
Medias (TV,
radio, magazine)
15%
Facebook
13%
Doctor
9%
Videos
(Youtube..)
7%
Mobile
applications
6%
Parents
6%
Others
3%
Store staff
2%

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