THIS IS THE ABC OF MARKETING, COMPLETE 26 ALPHABETS WITH THEIR MEANING IN MARKETING

1. A TO Z OF MARKETING
ASAD ASHFAQ

2. A – ALIGN
Align your marketing
strategy with corporate or
organizational strategy

3. B – BUYER BEHAVIOR
Buyer behavior at
individual as well as
collective level should be
considered seriously

4. C - COMMUNICATE
Communicate your
marketing objectives
externally as well as
internally

5. D - DIFFERENTIATE
Differentiate your
products and service to
win and maintain
competitive advantage

6. E – ENVIRONMENTAL SCANNING
Environmental scanning
should be undertaken to
identify your opportunities
and challenges

7. F - FOCUS
Focus on monitoring,
measuring and
adjusting your
marketing objectives

8. G – GLOBALIZE
Globalize, if
necessary, but keep
local needs in
perspective

9. H – HAVE THE COURAGE
Have the courage of
your convictions

10. I - INFORMATION
Information on your
competitors and
customers should be
converted into
organizational knowledge

11. J - JUGGLE
Juggle with various
marketing mix
components to
consolidate your
segmentation strategy

12. K - KNOWLEDGE
Knowledge of your
customers and competitors,
if used effectively, gives you
a competitive edge

13. L - LISTEN
Listen to your customer and
partners

14. M - MEASURE
Measure your performance,
manage your marketing
activities and motivate your
staff

15. N – NON FINANCIAL
Non – Financial measures are
just as important as financial
measures

16. O - OPERATIONAL
Operational marketing
planning should be part of
your strategic planning

17. P - PEOPLE
People (staff and customers),
processes and products
should be monitored
continuously to maintain
your marketing performance

18. Q - QUALITY
Quality should be the
primary consideration
affecting all aspects of your
business
– Perceived quality
– Defined quality

19. R - RELATIONSHIP
Relationship marketing
should be actively
encouraged

20. S – SERVICE
Service excellence should be
the core message of your
organization

21. T - TRANSFORM
Transform your organization
into a market-driven one

22. U - UNDERSTAND
Understand the true nature
of marketing

23. V – VALUE CHAIN
Value chain should help you
create value for your
customers

24. W - WINNING
Winning competitive
advantage is not enough;
you have to sustain it

25. Y – YOUR CONVICTION
Your conviction,
commitment and
communication in relation to
marketing will bring you
success

26. Z – ZEAL & ZEST
Zeal & Zest of your
staff should be
nurtured to create
marketing mindset