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IM|CHILDS CARE CENTER IN PESHAWAR.
Page | 1
“A DAY CARE CENTER” IN
PESHAWAR
IM|CHILDS CARE CENTER IN PESHAWAR.
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BUSINESS PLAN
SUBMITTED BY:
Asad Ashfaq
Ateela Ghoura
Tazmeen Farooq
Raheem Ul...
IM|CHILDS CARE CENTER IN PESHAWAR.
Page | 3
INDEX
(1) EXECUTIVE SUMMARY (PAGE-5)
a. MISSION
b. KEY TO SUCCES
(2) COMPANY S...
IM|CHILDS CARE CENTER IN PESHAWAR.
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ii. SALES BROCHURE
iii. DIRECT MAIL
iv. COMMUNITY INVOLMENT
v. SOCIAL MEDIA
(7...
IM|CHILDS CARE CENTER IN PESHAWAR.
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1.0 Executive Summary
The “IM|Child’s Care” is a full-service child care/devel...
IM|CHILDS CARE CENTER IN PESHAWAR.
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1.1 MISSION
The “IM|Child’s care” mission is to provide top level child care. ...
IM|CHILDS CARE CENTER IN PESHAWAR.
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2.2 Startup Summary
Our startup cost is estimated to be 700, 0000 PKR, which w...
IM|CHILDS CARE CENTER IN PESHAWAR.
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 Asad Ashfaq
Asad will be the Director of IM|childs care, he will manage all ...
IM|CHILDS CARE CENTER IN PESHAWAR.
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3.0 START UP REQUIERMENTs:
1. Start –Up expense:
 - Legal 50,000 PKR
 - Pros...
IM|CHILDS CARE CENTER IN PESHAWAR.
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4. Asset:
 - Non cash Startup Asset 00PKR
 - Startup Cast requirement 7,000...
IM|CHILDS CARE CENTER IN PESHAWAR.
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 - Total capital 7,000,000 PKR
 - Total capital & Liabilities 7,000,000 PKR...
IM|CHILDS CARE CENTER IN PESHAWAR.
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4.2 Competitive Comparison
As we have a found a niche market in our society w...
IM|CHILDS CARE CENTER IN PESHAWAR.
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Target market will be double income professional families who, because of wor...
IM|CHILDS CARE CENTER IN PESHAWAR.
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5.1.3 After School Care
Another large segment of the college's business will ...
IM|CHILDS CARE CENTER IN PESHAWAR.
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5.2.2 Market Needs
With inflation continuing to rise each year, the typical A...
IM|CHILDS CARE CENTER IN PESHAWAR.
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and quality of care is questionable - in many cases viewed as only slightly h...
IM|CHILDS CARE CENTER IN PESHAWAR.
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5.6 PAMPHLET
6.0 Strategy and Implementation Summary
Imlchilds care will focu...
IM|CHILDS CARE CENTER IN PESHAWAR.
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and activities offered, experience and educational level of the instructors a...
IM|CHILDS CARE CENTER IN PESHAWAR.
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Social media—we will advertise our child’s care on social media i-e on Facebo...
IM|CHILDS CARE CENTER IN PESHAWAR.
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COLLECTIVELY RESULT WAS:
HOW MANY TIMES YOU FORGOY TO GIVE A PROPER TIME TO Y...
IM|CHILDS CARE CENTER IN PESHAWAR.
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IF YOU FOUND A SAFE AND GOOD PLATFORM WHERE YOUR CHILD WILL BE
CARE GOOD ENOU...
IM|CHILDS CARE CENTER IN PESHAWAR.
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We will be a one-stop shop for child care services, advanced learning and
spe...
IM|CHILDS CARE CENTER IN PESHAWAR.
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7.8 Development Requirements
The IMlchilds care website will be developed by ...
IM|CHILDS CARE CENTER IN PESHAWAR.
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Campus Director – Asad Ashfaq. The Campus Director will be responsible for
da...
IM|CHILDS CARE CENTER IN PESHAWAR.
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9.0 Personnel Plan
The following table summarizes our disbursement personnel ...
IM|CHILDS CARE CENTER IN PESHAWAR.
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10.0 FINANCIAL PLAN
 Imlchilds Care will finance growth mainly through cash ...
IM|CHILDS CARE CENTER IN PESHAWAR.
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Enrollment is very important . we must maintain a average monthly enrollment ...
IM|CHILDS CARE CENTER IN PESHAWAR.
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11.0 APPENDEX
SALES FORECAST
MONTH
1
MONTH
2
MONTH
3
MONTH
4
MONTH
5
MONTH
6
...
IM|CHILDS CARE CENTER IN PESHAWAR.
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MONTH
1
MONTH
2
MONTH
3
MONTH
4
MONTH
5
MONTH
6
MONTH
7
UNIT
PRIZE
Drop-In
Ch...
IM|CHILDS CARE CENTER IN PESHAWAR.
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,
MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6 MONTH 7
DIRECT
UNIT
COSTS
0...
IM|CHILDS CARE CENTER IN PESHAWAR.
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Contribution detail
SUMMARY OF THE COMPANY:
COMPONENT 1 CONTRIBUTION # TOTAL
...
IM|CHILDS CARE CENTER IN PESHAWAR.
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STRETEGY AND IMPLEMENTATION STRETEGY
COMPONENT 1 CONTRIBUTION # TOTAL
RAHEEM ...
IM|CHILDS CARE CENTER IN PESHAWAR.
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OVER ALL PERFORMANCE OF GROUP
MEMBERS
COMPONENT 1 CONTRIBUTION PERENTAGE % SI...
IM|CHILDS CARE CENTER IN PESHAWAR.
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Business plan for " A CHILDCARE CENTER IN PESHAWAR"

  1. 1. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 1 “A DAY CARE CENTER” IN PESHAWAR
  2. 2. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 2 BUSINESS PLAN SUBMITTED BY: Asad Ashfaq Ateela Ghoura Tazmeen Farooq Raheem Ullah Asad sardar SUBMITTED TO: MR. IFTIKHAR UL AMIN DEPARTMENT OF BUSINESS ADMINISTRATION BBA “HONS” IST SEMESTER GROUP “D”
  3. 3. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 3 INDEX (1) EXECUTIVE SUMMARY (PAGE-5) a. MISSION b. KEY TO SUCCES (2) COMPANY SUMMARY (PAGE-6) a. STARTUP SUMMARY b. SERVICES c. DUTIES OF PARTNERS d. ORGANIZATION CHART (3) STARTUP REQUIRMENT (PAGE-9) (4) PRODUCT AND SERVICES a. SERVICE DESCRIPTION b. COMPETETIVE COMPARISON i. SALES LITERATURE ii. FULFILLMENT iii. TECHNOLOGY c. FUTURE SERVICE (5) MARKET ANALYSIS SUMMARY (PAGE-12) a. MARKET SEGMENTATION i. FULL TIME WORKING COUPLE ii. PART TIME WORKERS iii. AFTER SCHOOL CARE b. TARGET MARKET SEGMENTATION STRATEGY i. MARKET GROWTH ii. MARKET NEED iii. MARKET TREND c. SERVICE BUSINESS ANALYSIS d. COMPETETION AND BUYING PATTERN e. MAIN COMPETETORS f. PAMPHLET (6) STRATEGY AND IMPLEMENTATION STRETEGY (PAGE-17) a. VALUE PROPOSITION b. COMPETETIVE EDGE c. MARKETING STRATEGY d. PROMOTION STRETEGY i. ADVERTISEMENT
  4. 4. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 4 ii. SALES BROCHURE iii. DIRECT MAIL iv. COMMUNITY INVOLMENT v. SOCIAL MEDIA (7) MARKETING PROGRAM (PAGE-19) a. PRIMARY RESEARCH b. POSITION STATEMENT c. PRICING STRETEGY d. SALES STRETEGY e. SALES FORECAST f. WEB PLAN SUMMARY g. WEBSITE MARKETING STRETEGY h. DEVELOPMENT REQUIRMENT (8) MANAGEMENT SUMAMRY (PAGE-23) a. ORGANIZATIONAL STRUCTURE b. MANAGEMENT TEAM (9) PERSONAL PLAN (PAGE-25) (10) FINANCIAL PLAN (PAGE-26) a. ASSUMPTIONS b. KEY FINANCIAL INDICATORS c. BREAK EVEN ANALYSIS (11) APPENDEX. (PAGE-28)
  5. 5. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 5 1.0 Executive Summary The “IM|Child’s Care” is a full-service child care/development facility that cares for children’s from age three to five. The “IM|Child’s care” will be concentrating on the upper end of the market: double-income parents. These personally ambitious parents are typically eager in terms of their children's development and will be willing to pay to have their children attend the best facilities. “IM|Child’s care”is a privately held corporation run by 5 partners Asad Ashfaq, Ateela Ghoura, Raheem Ullah, Asad Sardar and Tazmeen Farooq. They all have different experienced in management, HR, marketing and in accounts field. Raheem and Asad have Budgeting experience, and extensive experience with budgeting methodologies and strategic planning, including the Balanced Scorecard approach. There advance degree’s (and interest) in Business administration is the driving force behind our technology component. They will be supported in daily operations by an industry consultant. Through specialized training of the staff and innovative learning systems, the “IM|Child’s care”is cutting edge in terms of child development. This curriculum, coupled with a custom designed facility and a low teacher: student ratio ensures a top shelf service for the children and the parents. The “IM|Child’s care “has projected a modest net profit by year three. 0 1 1 2 2 3 3 4 4 5 Year 1 Year 2 Year 3 AxisTitle Chart Title
  6. 6. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 6 1.1 MISSION The “IM|Child’s care” mission is to provide top level child care. Close personal attention to each child is essential to providing a quality experience for all children. We exist to attract and maintain customers. Our services will exceed the expectations of our customers. 1.2 KEY TO SUCCESS Keys to success for the company will include:  Maintaining a reputable reputation in the community.  Quality care.  Competitive pricing.  Flexible hours. 2.0 Company Summary “IM|Child’s care” will be located in University Town, which is a Partnership among 5 partners, with adequate experience in this field, but with new and innovative idea. In addition each partner is experienced in handling the finance, management, marketing respectively. It will offer childcare services for small kids from morning till evening. Im|Child’s care will also provide transport facility for the children’s. Now day’s parents did not have much time for their children’s so im|child’s care is a good solution for all of the parents. Im|child’s care will also offer special classes in the weekend for children and family extra curriculum and family activates. IM|childs Care also offers hosting services like planning birthday parties for children and other celebratory activities. A manager will be appointed for the arrangement of these events. 2.1 Company ownership “IM|Child’s care”is an unincorporated business, which is a partnership of 5 members, looking for venture capital and might become incorporated in near future.
  7. 7. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 7 2.2 Startup Summary Our startup cost is estimated to be 700, 0000 PKR, which will mostly cover up renovation and for building rent, transport, equipment’s. The business will be financed by partners own investment of 7,000,000 PKR. 2.3 SERVICES Im|Child’s Care offers childcare service for ages from 6-Weeks infant to 5 Years old. Im|Child’s care will operate from Monday – Friday, normal operating hours will be from 08:00 A.M till 06:00 P.M., with consideration of Major Legal holidays. Other than this IM|childs Care also provide transport facility (pick and Drop). Nowadays both parents work so they don’t give more time to their child, Im|childs Care is an innovative solution that acts as a Surrogate, educating them, overstating the children skills during the day, the children will be busy all the day learning and acquiring new skills. Our program will also offer special classes in the weekend for children and family extra curriculum and family activates. IM|childs Care also offers hosting services like planning birthday parties for children and other celebratory activities. A manager will be appointed for the arrangement of these events. 2.4 Duties of Partners  TAZMEEN FAROOQ She will be at the counter receiving the customers and handling all the records of the customers.  ATEELA & RAHEEM The marketing department will be handled by ateela and raheem both.  Asad sardar Asad sardar will be the manager of IM|childs care he will manage the staff and will be the head of HD department.
  8. 8. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 8  Asad Ashfaq Asad will be the Director of IM|childs care, he will manage all the all the partners and staff as well, he will also cooperate with Asad Sardar in HR. 2.5 ORGANIZATION CHART
  9. 9. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 9 3.0 START UP REQUIERMENTs: 1. Start –Up expense:  - Legal 50,000 PKR  - Prospectus 30,000 PKR  - Stationery etc. 10,000 PKR  - Food Supplies 30,000 PKR  - First Aid Supplies 15,000 PKR  - Cleaning Supplies 15,000 PKR  - Furniture 40,000 PKR  - Transport 500,000 PKR  Total Start-Up Expense : 690,000 PKR 2. Start-Up asset:  - Cash Required 7,000,000 PKR  - Current Asset 00 PKR  - Long term Asset 00 PKR  -Total Asset : 700,0000 PKR  -Total Requirement : 7,690,000PKR 3. Start –Up Funding  - start up Expense to fund 690,000 PKR  - Start – up asset to fund 7,000,000 PKR  -Total Funding 7,690,000PKR
  10. 10. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 10 4. Asset:  - Non cash Startup Asset 00PKR  - Startup Cast requirement 7,000,000 PKR  - Additional Cash Raised 00 PKR  - cash balance on start 7,000,000 PKR  -Total Assets : 7,000,000 PKR 5. Liabilities & Capital: * LIABILITIES  - Current borrowing 00PKR  - Long term liabilities 00PKR  - Accounts payable 00PKR  - Other liabilities 00PKR  -Total liabilities 00PKR *CAPITAL *Planned Investment  - Investor 1 1,538,000PKR  - Investor 2 1,538,000PKR  - Investor 3 1,538,000PKR  - Investor 4 1,538,000PKR  - Investor 5 1,538,000PKR  - Other 00  - Additional Investment 00  - Total investment 7,000,000 PKR  - Loss at Startup ( startup expense ) 690,000 PKR
  11. 11. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 11  - Total capital 7,000,000 PKR  - Total capital & Liabilities 7,000,000 PKR  Total Requirement 7,690,000PKR 4.0 PRODUCT AND SERVICES IM|Childs care will offer child care services for kids ages 4 months to 5 years and 1st through 5th grades. Normal operating hours will be 08:00am to 6:30pm, Monday through Friday - with observance of all major legal holidays. Early drop- off service will be offered as needed. IM|Childs care exists to provide Premier child’s care services that are aimed at enhancing traditional day care methodologies and integrating extracurricular interests (such as arts and crafts, dance, theatre) into one comprehensive program. Our general and "continuing" education programs help mentor and tutor students through "main school" homework assignments and provide a base of understanding and interaction to ensure success in future educational. All of our learning and child care services employ technology, partnerships, professional services and other activities that support and promote higher learning. 4.1 Service Description After its opening IMlchilds care will offer four basic services in the university town community:  Full-time Child Day Care  Part-time/After School Care (including drop-off and pick-up)  After School Tutoring  Drop-In Care Aster its opening, the imlchilds care will have a two-month enrollment drive. Based on the market reaction to the drive, these services may be altered to meet the needs of the community. The college will always remain nimble enough to respond to the needs of the community in which it serves.
  12. 12. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 12 4.2 Competitive Comparison As we have a found a niche market in our society we will be the first one who are providing this innovative and unique service, we don’t have any big competition, although there are small houses who are provided this facility but they are in small level our IM|childs care will offer it on a big level and this is the first time offering this service in Peshawar. 4.2.1 Sales Literature A copy of the IMlchilds care informational prospectus is attached in an appendix at the end of this document. 4.2.2 Fulfillment This is the partnership business among 5 peoples everyone has an equal share in the business. Our IMlchilds care will turn to qualified professionals for freelance back-up in tutoring and educational support, which will enhance the core values provided to the clients. 4.2.3 Technology Since the partners of the company has an intensive background of management, marketing Accounts and business section IMlchildas care will employ and maintain the latest technology to enhance its curriculum, office management systems, payment processing and record keeping. 4.3 Future Services Three additional campuses are planned in the Hayatabad, city area over the next four years. Franchise start-ups will be offered in the Pindi , Islamabad , after 2 years of successful operation. 5.0 Market Analysis Summary IM|Childs care offers services which are vitally important in today's modern fast paced, dual-income world. As an increasing number of families have become dependent on two incomes, the need for quality child care has increased. We will be offering child care/development for infant’s age 4months to 5 years. Our
  13. 13. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 13 Target market will be double income professional families who, because of work obligations, do not have the time during the day to care for their child. We will be targeting families that are interested in something more than simple baby-sitting facilities, they would like the children to be enrolled in a program that offers development of many different skills including: socialization skills, arts and crafts, reading, etc. Parents who are professionals, and care about their children are typically eager for their children to move ahead and are willing to pay for the best development care services for their children. But because of work don’t have the time to look after them that is where we come in and do the job for them. 5.1 Market Segmentation We will be focused on meeting the local need for child care services within the 10-mile radius of Town Area. IM|Child’s care center can justify its market segmentation by: MARKET SEGMENTATION GEOGAPHIC Town area & city area. DEMOGRAPHIC Targeting children’s aged from 4 months to 12 years LIFESTYLE Dual income families. 5.1.1 Full-Time Working Couples The company wants to establish a significantly large full-time regular client base in order to establish a healthy, consistent revenue base to ensure stability of the business. Customer relations are extremely important, as it is important to keep the parents pleased in order to keep their children in the daycare center. Most of our income will be generated by these couples as this group has the money for child care, and are willing to spend a little extra to get a higher level of care. 5.1.2 Part-Time Workers / Drop-Ins Part-time workers and drop-ins will generate approximately 30% of revenues. While this market is not the main focus, we will try to be flexible to handle this secondary market to produce supplemental revenues.
  14. 14. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 14 5.1.3 After School Care Another large segment of the college's business will be in the after school care market. This client base will provide a higher profit for the college since instructor-to-student ratios are higher, and the students require more educational services, which are the primary focus of the college. By offering tutoring, and advanced studies in technology, theatre, arts and sciences, the college will attract these profitable business clients, producing significant supplemental revenues. 5.2 Target Market Segment Strategy The target market for IM|Childs is full-time working couples. Referral marketing, direct-mail campaigns, brochures, Tv Ads, newspaper adds and community activity days will be the primary types of marketing strategies. Maintaining and enhancing its reputation with families and in the community will be crucial in obtaining the planned market share growth of this target market and to gain additional market share. 5.2.1 Market Growth According to Pakistan Census, the Population growth rate of Pakistan is increasing shown in the following graphs. In our market analysis, we suggest a modest 6% yearly growth in the number of potential customers.
  15. 15. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 15 5.2.2 Market Needs With inflation continuing to rise each year, the typical American family now requires dual or supplemental incomes. This trend has created a need for quality child care services. We do not see this model changing in the foreseeable future. In fact, based on the growth in the Riverview area, specifically the new Lake St. Charles and Village of Lake St. Charles communities, we expect the need to increase. 5.2.3 Market Trends Currently there are more family caregivers than licensed child care facilities nationwide. However, this business model can't keep up with the needs of the growing child care industry. In the family care giver paradigm, space is limited Country 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Pakistan 2.17 2.11 2.06 2.01 1.98 2.03 2.09 1.83 2 1.95 1.59 1.57 1.55
  16. 16. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 16 and quality of care is questionable - in many cases viewed as only slightly higher quality than babysitter services. 5.3 Service Business Analysis IM|Childs care is in the child care services industry, which includes several models:  Licensed Child Care Facilities: Business facilities that offer child daycare services.  Family Child Care Homes: Individuals that offer child daycare services in their homes.  Church Child Care Facilities: Religious organizations that offer child daycare services in their communities. 5.4 Competition and Buying Patterns Price, service, certification and reputation are such a critical success factors in the child care services industry .IM|Childs care will compete well in our market by offering competitive prices (as we are new in the market on large basis but then also we will keep in mind our small competitive), high-quality child care services, and leading-edge educational programs for childs, and by maintaining an excellent reputation with parents and the community in which we serve. 5.5 Main Competitors  Askalo Day Care.  Kiddie Kingdom Preschool and Daycare  Fazaia day care center shaheen camp. All of them are doing child care service on small basis or in small camps, they have less strengths and many weaknesses we consider their mistakes and we make their mistakes as our strength.
  17. 17. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 17 5.6 PAMPHLET 6.0 Strategy and Implementation Summary Imlchilds care will focus on two subdivisions: university town and 'city area,' which is new upscale community developments and boast over plenty of new homes. The target customers are dual income, middle-class families who value the quality of education and child care provided for their children ages 4 months to 12 years. 6.1 Value Proposition IMlchilds care value proposition is quite clear and quite easily distinguished from others in the market(houses who are offering these services on small basis). We offer uniquely premium child care services, as measured by the curriculum
  18. 18. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 18 and activities offered, experience and educational level of the instructors and community involvement. 6.2 Competitive Edge As we are new in the market, there is no large base competition for us, there are some peoples who are offering this service but they are on small basis nd they have no legal plan to do it. But we will also keep in mind of these competition and we will offer some unique services as compare to their center. 6.3 Marketing Strategy Marketing in the child care industry depends largely on reputation and referral. At imlchilds care that reputation will start within our community by our involved commitment to those we serve. 6.4 Promotion Strategy We will depend on client referrals, community exposure and direct mail campaigns as our main way to reach new clients. As we change strategies, however, we need to change the way we promote ourselves: Advertising--We'll be developing our core positioning message: "imlchilds child care center" to differentiate our service from the competition. We will be using direct mail campaigns, pre-enrollment drives, and local community newspaper advertising to launch the initial campaign. Sales Brochure--Our theme and curriculum will help sell the child’s care to clients. Direct Mail--We will send direct mail campaigns to the housing developments in the near houses of the campus. We will also offer monthly calendars for parents, noting weekend family days and other open house approaches. Community Involvement--We will be active in the Town area, sponsoring events at the community center for families and residents.
  19. 19. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 19 Social media—we will advertise our child’s care on social media i-e on Facebook . We will also run a campaign on Facebook for the awareness of the people. 7.0 Marketing Programs Catered open houses, parties for families, monthly parents meeting and weekend movie matinees are but a few approaches we will utilize to reach out to our community. We will also develop and maintain partnerships with local businesses that cater to the needs of children. Our pre-opening effort will include an application fee waiver, free children ID cards, T-shirts and a community block party sponsored and hosted by imlchilds care. 7.1 Primary Research PROBLEM IN DOING A GOOD CARE OF YOUR CHILD DUE TO TODAY FAST WORLD?
  20. 20. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 20 COLLECTIVELY RESULT WAS: HOW MANY TIMES YOU FORGOY TO GIVE A PROPER TIME TO YOUR CHILD BECAUSE OF TODAY DIFFICULT AND FAST WORKING HOURS? 68% 32% yes no 50% 14% 36% Yes No Sometimes 40% 60% Rarely Happen all the time
  21. 21. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 21 IF YOU FOUND A SAFE AND GOOD PLATFORM WHERE YOUR CHILD WILL BE CARE GOOD ENOUGH PLUS WITH A BASIC EDUCATION NEED. YOU WANT? 7.2 Positioning Statement For families who value the importance of higher education and quality child care services, IMlchilds care offers a great alternative to traditional child care services and specific interest based programs 7.3 Pricing Strategy IMlchilds care must charge appropriately for the high-end, high-quality educational and care giving services we offer. Our revenue structure has to support our cost structure, so the salaries we pay to assure quality services must be balanced by the revenue we charge. We will be price competitive in the market we serve; however, we will not subscribe to the "low price leader" concept. The quality of our service will support the prices we charge. 7.4 Sales Strategy IMlchilds care will sell its community college theme, services and offerings, separating itself from traditional daycare-only offerings. 64% 36% Want it Don’t need it
  22. 22. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 22 We will be a one-stop shop for child care services, advanced learning and specialized program offerings. We will also be active in the community, building a solid reputation with parents and the community. while increasing enrollment by 32% monthly for the first 8 months and gradually thereafter, until our maximum allowed capacity is reached. 7.5 Sales Forecast The following table and chart give a run-down on forecasted sales. A detailed spreadsheet is also included in the appendix of this business plan. For the first eight months of operation, IMlchilds care has assumed a conservative enrollment due to the fact that school, aftercare and child care placement has already taken place for the school year and most parents will be comfortable with their current arrangements. Consequently, we expect initial enrollment to be far less than anticipated future year levels. 7.6 Web Plan Summary The IMlchilds care website will be the virtual business card and portfolio for the care center, as well as its online "home." It will showcase the campus, curriculum and activity calendar for the care center. It will also provide for an Internet background of the instructors, online projects posted by the students, the campus newsletter and online enrollment. The IMlchilds care website will be simple, yet classy and well designed, but at the same time, in keeping with the latest trends in user interface design. A site that is too flashy, or tries to use too much of the latest technology can be over-done, and may not be supported by all browsers. The key to the website strategy will be presenting a very well designed and informative Web presence that will market the IMlchilds care image and its services 7.7 Website Marketing Strategy The IMlchilds care website will embody the mission of the care center. it will not only offer visitors the opportunity to "look around" the campus, but it will give them a good idea of the level of quality and service they can come to expect from the college.
  23. 23. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 23 7.8 Development Requirements The IMlchilds care website will be developed by the one of our partner’s friend, Muhammad Daud Khan., who has over 7 years of Information Technology experience. Formation Technologies will host the site. The site will be developed using Macromedia Dreamweaver 4, which will allow for support outside of Mr. Daud’s involvement. The initial maintenance of the site will be done by Mr. Daud and one of our partner. 8.0 Management Summary The opening management team of IMlchilds care will consist of the two partners who have a management background, a silent partner, a campus director and an administrative assistant. As the IMlchilds care grows, gradual investments in the instructional staff will be made over the next 3 years - beginning in June 2015 or as otherwise depend by enrollment. 8.1 Organizational Structure IMlchilds care depends on the founder, silent partner,two partners who have management background and Campus Director for management in the following roles: 8.2 Management Team Owner/President –Raheem Ullah.The Owner/President will have overall Revenue responsibility, ensuring that the business is financially sound and attains its planned goals.  3 year Management Backgound (VP) and Budgeting experience  Bachlors degree in Business administration.  leadership and employee development ability  Extensive experience with budgeting methodologies and strategic planning, including the Balanced Scorecard approach.
  24. 24. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 24 Campus Director – Asad Ashfaq. The Campus Director will be responsible for daily operations, curriculum actiities and management of all instructors, caregivers and tutors.  B.S. Degree in Education  2 years facilities administration/support experience with the IM|sciences Peshawar.  2+ years Regional Operations Manager  1.5+ years managerial/supervisory experience VP of Education Operations – Ms.Tazmeen Farooq  Collegiate-level Public Relations education Islamabad.  2+ years customer service experience  8+ years child care industry experience (her mother owns a small day care in islamabad)  Extensive theatre and art background.
  25. 25. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 25 9.0 Personnel Plan The following table summarizes our disbursement personnel for the first three years, with compensation increasing from approximately 10 lac the first year to about 30 lac in the third. We believe this plan is a fair compromise between fairness and expedience, and meets the commitment of our mission statement. The yearly figures in the second and third year are assumptions for the Town campus. The numbers reflect 100% enrollment, a full staff of instructors and a 5% payroll increase each year - which will include tuition refund, pay increases, vacation pay, and bonuses. PERSONAL PLAN: YEAR 1 YEAR 2 YEAR 3 CAMPUS DIRECTOR 4,87,021 6,98,238 9,65,776 F/T INSTRUCTOR 2,98,365 7,65,817 15,55,398 P/T INSTRUCTOR 2,65,600 5,45,817 55,53,66 TOTAL PEOPLE 05 07 07 TOTAL PAYROLL 10,50,986 20,09,872 30,76,540
  26. 26. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 26 10.0 FINANCIAL PLAN  Imlchilds Care will finance growth mainly through cash flow. It is recognized that this means the care center will have to grow gradually into the planned campus.  The most important factor in our case is enrollment. We must stay focused on our enrollment plan and maintain budgeted enrollment levels. 10.1 IMPORTANT ASSUMPTION The IMlchilds care financial plans depend upon some important assumptions , some of them are included in the appendix section. From the beginning itx is understood that enrollment is critical, which is the factor that must be influenced immediately interest rate, tax rate, and personal burden are based on conservative assumptions. GENERAL ASSUMPTION YEAR 1 YEAR 2 YEAR 3 PLAN MONTH 1 2 3 CURRENT INTREST RATE 7.00 % 7.00 % 7.00 % LONG TERM INTEREST RATE 7.00 % 7.00 % 7.00 % TAX RATE 30.00 % 30.00 % 30.00 % OTHER 00 00 00 10.2 KEY FINANCIAL INDICATOR The financial chart indicates the financial indicators for the first three years. We will maintain a gradual growth in sales and operatinfg expenses in the second and third year.
  27. 27. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 27 Enrollment is very important . we must maintain a average monthly enrollment of 50 childs for a fixed cost. 10.3 Break-even alanlysis MONTHLY UNITS 40 MONTHLY REVENUE 1235000 ASSUMPTIONS AVERAGE PER UNIT- REVENUE 36000 AVERAGE PER UNIT- COST 970.00 ESTIMATE MONTHLY COST 1204000 0 0.5 1 1.5 2 2.5 3 3.5 4 Sales Gross margin % Operating Expenses AxisTitle BENCHMARKING
  28. 28. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 28 11.0 APPENDEX SALES FORECAST MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6 MONTH 7 UNIT SALES Full-Time Child - Month 00% 25 25 35 40 50 50 60 Drop-In Child - Hour 00% 50 75 100 100 100 150 150 Other 00% 00 00 00 00 00 00 00 Total Unit Sales 75 100 135 140 150 200 210
  29. 29. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 29 MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6 MONTH 7 UNIT PRIZE Drop-In Child - Hour 400 400 400 400 400 400 400 Other 00 00 00 00 00 00 00 Total Unit Sales 75 100 135 140 150 200 210 MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6 MONTH 7 SALES Drop-In Child - Hour 10,00000 10,00000 10,00000 10,00000 10,00000 10,00000 10,00000 Other 15000 25500 30000 30000 45000 45000 50000 Total Unit Sales 00 00 00 00 00 00 00 Total SALES 1015000 1025500 1030000 1030000 1045000 1045000 1050000
  30. 30. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 30 , MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6 MONTH 7 DIRECT UNIT COSTS 00% 100 100 100 100 100 100 100 Drop-In Child - Hour 00% 75.0 75.0 75.0 75.0 75.0 75.0 75.0 other 00% 00% 00% 00% 00% 00% 00% 00% MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6 MONTH 7 Direct Cost of Sales Full-Time Child - Month 25000 25000 35000 40000 50000 50000 60000 Drop-In Child - Hour 3800 5600 7500 7500 13000 13000 15000 Other 00 00 00 00 00 00 00 Subtotal Direct Cost of Sales 28800 30600 42500 47500 63000 63000 75000
  31. 31. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 31 Contribution detail SUMMARY OF THE COMPANY: COMPONENT 1 CONTRIBUTION # TOTAL RAHEEM ULLAH NO -- -- ATEELA GHOURA YES 1 1/2 TAZMEEN FAROOQ NO -- -- ASAD SARDAR NO -- -- PRODUCT AND SERVICES COMPONENT 1 CONTRIBUTION # TOTAL RAHEEM ULLAH YES 1 1/2 ATEELA GHOURA YES 1 1/2 TAZMEEN FAROOQ YES 1 1/2 ASAD SARDAR YES 1 1/2 MARKET ANALYSIS SUMAMRY COMPONENT 1 CONTRIBUTION # TOTAL RAHEEM ULLAH YES 1 1/2 ATEELA GHOURA YES 1 1/2 TAZMEEN FAROOQ YES 1 1/2 ASAD SARDAR NO --
  32. 32. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 32 STRETEGY AND IMPLEMENTATION STRETEGY COMPONENT 1 CONTRIBUTION # TOTAL RAHEEM ULLAH NO -- -- ATEELA GHOURA YES 1 1/2 TAZMEEN FAROOQ NO -- -- ASAD SARDAR YES 1 1/2 MARKETING STRETEGY COMPONENT 1 CONTRIBUTION # TOTAL RAHEEM ULLAH YES 1 1/2 ATEELA GHOURA YES 1 1/2 TAZMEEN FAROOQ YES 1 1/2 ASAD SARDAR YES 1 1/2 MANAGEMENT STRETEGY COMPONENT 1 CONTRIBUTION # TOTAL RAHEEM ULLAH YES 1 1/2 ATEELA GHOURA YES 1 1/2 TAZMEEN FAROOQ YES 1 1/2 ASAD SARDAR YES 1 1/2 FINANCIAL PLAN COMPONENT 1 CONTRIBUTION # TOTAL RAHEEM ULLAH NO -- -- ATEELA GHOURA YES 1 1/2 TAZMEEN FAROOQ NO -- -- ASAD SARDAR NO -- --
  33. 33. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 33 OVER ALL PERFORMANCE OF GROUP MEMBERS COMPONENT 1 CONTRIBUTION PERENTAGE % SIGNATURE RAHEEM ULLAH 20/30 66 % ATEELA GHOURA 27/30 90 % TAZMEEN FAROOQ 20/30 66 % ASAD SARDAR 20/30 66 %
  34. 34. IM|CHILDS CARE CENTER IN PESHAWAR. Page | 34
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Business plan for " A CHILDCARE CENTER IN PESHAWAR" FULL PLAN WITH DETAIL OF FINANCIAL STATEMENT AND THE MARKETING, MANAGERIAL STRATEGIES REQUIRE FOR THE PLAN.

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