1. INDEX
- Market Exposure
- Market Optimization
- Strengths
- My Specialty
- Products handled
S. M. Heble
2. AFRICAN CONTINENT
Guinea
Sierra Leone
Liberia
Ivory Coasts
Senegal
Angola
Nigeria
Niger
Burkina Faso
Mali
MIDDLE EAST
UAE
Kuwait
Qatar
Oman
Saudi
Bahrain
FAR EAST
Taiwan
Vietnam
Cambodia
Laos
LEVANTE
Lebanon
Syria
Iraq
Iran
Kurdistan
MARKET EXPOSURE
3. 1 Matching Product Capabilities to Market Needs .
2 Clear Positioning and Messaging.
3 Setting Clear Launch Goals.
4 Leveraging small investments to gain a very high returns.
5 Build excitement and create demand for your product
Involving customer support – these guys are on the front lines. Take
advantage of it.
Sales team – the sooner the better. Brief them early and give them the
information they need to prime the pump in their territories.
Channel partners – include them early so they can educate their customers
Executives – they can be your biggest evangelists
Industry Analysts – brief them, get their feedback and keep them up-to-date
on developments
6 Time the Launch Event to Maximize Sales
MARKET OPTIMIZATION
4. STRENGHTS
Effective communication : Both in terms of top down and Bottom up approach with
the staff,
Organizational skills: in terms multi-tasking, organizing events, promotions, training
programs.
Delegation & Empower: Efficient in delegating responsibilities and empowering staff
to build their future.
Positive outlook: Try my best to inculcate my positivity on my staff and colleagues.
Decision making: Willing to accept responsibility for a good or a bad decision and
willing to accept mistakes ,
Effective planning: In terms of team selection & building, in terms of product
delivery and build its success on sound supply chain management.
Team Player : Believe in the philosophy that the Organization and the end consumer
is above all and that all individuals are team players
5. A) External Analysis of Competition, Trade channels
and Consumers
Qualitative & Quantitative research
B) Self Analysis on factors such as on..
Marketing Mix
Financial analysis
Human & Organizational requirement
Information gathering
C) Strategic Positioning
Create primary strategy
Coordination strategy
D) Business Plan
Segment Positioning
Critical Marketing strategy
MY SPECIALITY !