1. ANURAG SAXENA
A-26, Ashok Nagar, Ghaziabad, U.P-201 001
Mobile-9717991895, Ph. No. 0120-2796920
Email- saxenaanurag_74@rediffmail.com
Objective
Seeking middle upper level opportunities in sales & marketing, distribution, supply chain
management, channel management with a growth-oriented organization.
Professional Synopsis
 Over 14-years experience in Sales, Channel Management, team management with
organizations of repute in the Express and FMCG sectors.
 Selected for South Africa special training course on retail business industry.
 Participated in a forty days program conducted by “SYMBIOSIS INSTITUTE OF
BUSINESS MANAGEMENT-PUNE” for “Enhancing Managerial Effectiveness”.
 Recognized as an Outstanding Territory Sales In-charge for Delhi region in Hindustan Lever
Ltd. (beverages division).
 Awarded for being the Best Sales person in Ambala region in Gati Corp Ltd.
in ’98-’99.
 An effective communicator with excellent team management &leadership skills.
Current Employment
After joining in June, 2001 with Hindustan Unilever Ltd. (Beverages Division) as
Territory Sales In-charge, presently working as Sr. Modern Trade Accounts Specialist in
Delhi after promoted to this level in Jan.2011.
Key Areas of Responsibilities
Presently taking care of modern trade outlets like big bazaar, shoppers stop, Life-style retail
outlets, in terms of effective implementations of organizational operated promotional plans,
maximum products availability, getting the market share on shelf.
Apart from this, handeled color and skin business for SHOPPERS STOP, LIFESTYLE,
WESTSIDE, PENTALOON, EBONY like stores. Here I specially took care in enhancing the
imagery of brand at customer end.
Sales & Marketing Operations
 Drive sales initiatives and achieve desired targets.
 Working for category Growth drivers in the stores and business development for the Delhi
zone.
Business Development/Expansion Initiatives
 Identify and explore new markets and tap profitable business opportunities.
Distribution/Channel Management
 Appoint new partners in the potential markets.
 Develop and sustain the existing network and effectively manage the supply chain.
 Expand the dealer infrastructure and appoint new partners in untapped markets.
People Management
▪ Effective team handling of more than 90 people for lakme and ponds
 Motivate, mentor, guide, monitor front-liners and II’nd line executives to achieve goals
 Impart training to new recruits and create awareness on products.
Handled several HUL brands viz. Taj Mahal, red label, Ponds, Lakme Lux, Pears, Surf, Rin,
REXONA, LIRIL, DENIM,PEPSODENT, SUNSILK, FARE & LOVELY, TAJ MAHAL TEA, KISSAN JAM &
SAUCES etc.

2. Achievements
• Recognized as the second best territory sales in-charge for Delhi region in ’03.
• Generated a high volume of business annually (Rs. 2.9 crores).
• Maintained a constant growth rate of 32% in 2005 in each category of HLL brands.
C.T.C. at Present :
13.5 lacs/annum+ medical reimbursement real + Traveling
Previous Employment:
Sept ’99 to June ’01 with Pitambar Publishing Co. Pvt. Ltd. (Electronic Publishing Division) as
In charge (product div.).
The major responsibilities involved developing of software, editing, designing, and conducting
promotion activities.
Jan ’98 to Aug ’99 with Gati Corp. Ltd. as Sales Executive
The company is a division of Gati Cargo Management Services.
Education
• PGDBM (specialization in Marketing) from Advanced Institute of Mgmt (Approved by
AICTE), Ghaziabad in1998.
• B.Sc. (PCM) from M M H College, Meerut University in ’95 with 61.3% aggregate.
Academic Projects Handled
• Analyzed the popularity of comics and cartoon section of the Times of India during the
in-house training.
• Analyzed & prepared a report on Outdoor Advertising.
• Analyzed & prepared a report on Outdoor Publicity.
Personal Details
Date of Birth 11th
April, 1974.