PowerPoint of Digital cinema and Distribution

1. DIGITAL CINEMA AND
DISTRIBUTION
Annabelle Parish

2. WHAT IS DIGITAL CINEMA?
Digital cinema is the use of digital technology or project motion pictures over
the historical use of film reals. It has the ability to be shipped to different
cinemas in a range of different ways which include: over the
internet(streaming), dedicated satellite links, hard drives or optical disks such
as Blu-ray disks. The formats are then projected at the cinema through digital
projectors, so that both the footage and sound of the film can be shown to a
paying audience. Digital cinema is not dependent on things such as using
television or high-definition video standards and frame rates. Within digital
cinema this is measures by the number of pixels there are horizontally across
the screen.

3. POSITIVES OF DIGITAL
DISTRIBUTION
Traditional distribution was expensive so there wasn’t much gain for filmmakers especially independent
filmmakers. Where as with the take over of digital distribution it means that some of the money made gets
back to the independent filmmaker’s pocket.
Digital distribution eliminates any worry of limited releases finding it difficult to reach a wide array of
audiences, and if any small releases will even reach its target audience. This is because we can now distribute
film online, which means that the audience can find the production work as long as it has been marketed
properly and effectively.
Digital distribution stops the fear of films leaking or being spoiled by bloggers because, Online Distribution can
make their services to the audience irrelevant and redundant. As it recognises that the audience wants to be
FREE, as in be able to view the films within their personal space where it suits them and when they want.

4. NEGATIVES OF DIGITAL
DISTRIBUTION
 It is known within the media industry that digital distribution doesn’t make much
money at the moment, people believe that this is because the method is still new and
untraversed. This is because audiences are still slow at realising and changing their
mind set of the internet being a free service to paying for online content. At the
moment it is not very popular to pay for a film especially when there is so much free
content available online to the audiences.
 Marketing is more important for the digital distribution industry than the normal
distribution because there are multiple interferences that can come between a film
and the audience related and unrelated. It is vital that there is a strong marketing
strategy to accompany any digital distribution strategy.

5. COST ISSUES AND BENEFITS OF
DIGITAL CINEMA
 Digital cinema has a significant saving feature due to saving on print
expenses. For example the minimum cost for printing of $1200-2000
where as the printing cost of Celluloid print production is between $5-8
million per film. With the several thousand film releases a year digital
distribution and projection is saving over $1 billion. The cost savings are
allowing larger scope of films to be screened and watched by the public.
This also allows the minority and small budget films that would not
otherwise be given such a chance.

6. BEFORE DIGITAL
Before digital film was created 35mm film was the most commonly used
form of film gauge for both motion picture and chemical photography. It
was called 35 mm because this referred to the width of the photographic
film that was used. Over time this versatile product developed and has
been modified so that it can now include sound along withth digital
sound, been redesigned to create a safer film base, can have the ability to
contain/ capture colour and can accommodate a range of different
widescreen settings.