Pp13 distribution


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Pp13 distribution

  1. 1. Distribution<br />
  2. 2. Watch the film and answer these questions.<br />What are multiplexes?<br />Where was the 1st?<br />What do arthouse cinemas do?<br />How do cinemas target their audiences?<br />What is the programming policy of arthouse cinemas?<br />How does it differ to multiplexes?<br />What is digital projection?<br />How will it change projection?<br />
  3. 3. Follow the link and make key notes on digital distribution.<br />What is it?<br />What benefits does it have?<br />http://www.screenonline.org.uk/film/distribution/distribution7.html<br />
  4. 4. UK Film Council<br />Who are they?<br />What is the Digital Network Project?<br />http://www.ukfilmcouncil.org.uk/dsn<br />What is Digital Innovation in Distribution<br />http://www.ukfilmcouncil.org.uk/digitalinnovation<br />
  5. 5. Current Cinematic Distribution <br />All individual film shown in a cinema is a separate ‘print’, projected via a reel. Major companies can afford to produce hundreds of these blanket release– small companies cannot. Staggered release.<br />Result? Less cinemas show independent films. Audiences have to wait until their local independent cinemas have a print, with little choice over when and where to view it.<br />
  6. 6. The Digital Screen Network Project.<br />The UK Film Council’s attempt to provide cinemas with digital projection facilities.<br />Cinemas receiving financial support to equip themselves with digital facilities (thus avoiding the issues of print) will in turn be expected to show more films from independent distributors.<br />Follow the link and find out more…<br />http://www.ukfilmcouncil.org.uk/dsn<br />
  7. 7. It is hoped more small-scale independent films will get seen this way.<br />Why?<br />
  8. 8. Global/National Blanket Release.<br />Reels = staggered because of cost.<br />Digital = can be released globally at the same time because it costs less (in production and delivery) to distribute the film digitally than on analogue reels.<br />What would the impact be on independent film producers?<br />
  9. 9. Digital technology has reduced the cost of film making…<br />Anyone can be a film maker.<br />Produce, market and distribute on-line.<br />Convergence of media through digital technology creates new opportunities for distributing and exhibiting.<br />
  10. 10. Technology has made it easier for low budget film makers and distributers<br />Possible to reach a potentially wide audience (short films only)<br />UK film council<br />The UK Media Desk<br />BBC Film Network<br />Big Film Shorts<br />Film’s London Pulse<br />Host of short film festivals all of whom have online submission.<br />
  11. 11. Digital technology will transform the film industry more than any other technology since sound.<br />Release through downloads via broadband – the potential for ‘blanket distribution’ is obvious.<br />No need for multiple prints<br />Bypass the cinema (although Big Screen offers an ‘experience’ so will remain active probably)<br />
  12. 12. The Positive Effects<br />Equal playing field for Distributors.<br />Costs of reels - hardware<br />Digital distributions - software<br />Low Budget Film Makers<br />
  13. 13. Task<br />Make list of all the advantages that digital technology has bought to distribution. (Remember, marketing is part of this process.)<br />Large conglomerates<br />Small independent film makers.<br />