The document discusses research methods used for assignments in year 11 photography and advertising units. It describes using primary research like questionnaires and focus groups for audience feedback, and secondary research on the internet to research photographers, techniques, and real advertising examples. Both quantitative and qualitative research was utilized. Information was stored and organized using PowerPoints, bookmarks, word docs, blogs, and physical folders to collate and reference for the projects.

1. Unit 1: P1, M1, D1
Why would you complete research if you were creating a new media product?
• To find out if your target audience would buy your product
• To find out how much you could sell your product for
• To find out how to make your product more appealing to your target audience
• To find out how to market your product to your target audience
Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one.
Method Definition Advantage Disadvantage
Primary
Research gathered by an
individual. It is raw data.
Questionnaire
Focus Group
Observations
Experiments
Trusted information
Information gathered is up to date
Unbiased
Specific information
You have created biased
questions
Limited Questions
Takes time to create and collate
Effort
People may not answer honestly
Secondary
Research that already exists
Internet
Magazines
Biographies
Surveys
Opinion Polls
Quick and easy
Time efficient
Trusted source
Trusted answers
Unbiased questions
Research may not give you
answers you want
Old and out of date information
How do we know we can trust
this source?
May not be specific to your
needs
Quantitative
Any data with numbers or
statistical analysis
Survey
Focus Groups
Polls
Questionnaire
Accurate/precise information
Good statistical data
Response may be limiting
Information does not include –
How/Why/When?
Qualitative
Information using words
Questionnaire – open ended
questions
Focus Groups
Interviews
Rich, detailed response
More specific
More representative
Time consuming
Harder to categorise the data
Time – to create
Time – to collate

2. Unit 1: P1, M1, D1
What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the
assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?
Unit 9
• Primary – questionnaire – audience feedback
• Focus Group – audience feedback
• Secondary research – internet – photographs/photographers/techniques
• Quantitative – questionnaire – audience feedback
• Qualitative – questionnaire/focus groups – audience feedback
What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises,
plans etc) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and Unit
18 (Advertising) ?
Unit 9 - Photography
• Research Internet –
• Google, Time Magazine, National Geographic
• Practise shots
Unit 18 – Advertisement
• Research Internet –
• Real Products – bottle, logo
• Real advertising agencies
• Video – TV Adverts

3. Unit 1: P1, M1, D1
How did you collate, store and use the information when researching for your year 11 units?
(e.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your folders?)
Information/research was collected and stored in the following ways:
• PowerPoint presentations
• Bookmarks
• Viewing history
• Word docs
• Blogger
• Home Learning tasks
• Unit tasks
• Files/folders – computer
• Files/folders – manila folder
If you didn’t use some of the methods in year 11, would use you them if you were to do your projects again?
How and why would you do this?
All research methods were used in Unit 9 and 18
Future projects
• Film = audiences tastes/feedback, trailer analysis, film beginning analysis
• Music video – research music vids – artists, genre, styles techniques