1. Unit 18: Advertising Production
Candidate Name: GOLDMAN, Andrew
Task 1: Research distinction
Unit 1: P2, M2, D2
& P4, M4, D4
Unit 18: P1, M1,
D1
Evidence Grade
Unusual advert analysis blog merit
Advertising techniques worksheet blog dist
Team name (advertising company),
slogan and logo
blog merit
4 advert analysis table blog dist
Individual advert analysis blog dist
Task 2: Developing your product distinction
Unit 1: P3, M3, D3
Unit 18: P2, M2,
D2
Mind map of initial group ideas blog dist
Blog post of individual ideas and
research into a rival product
blog dist
Blog post with team review of ideas and
final group decision
blog dist
Task 3: The design process - distinction
Unit 18: P3, M3,
D3
Evidence Grade
A poster for an appropriate magazine blog dist
An advert for a bus or train blog merit
An online advert for a website (banner) blog dist
A group TV advert blog dist
Task 4 and 5: The Pitch and Evaluation - distinction
Unit 1: P4, M4, D4
Unit 4: P2, M2, D2
Evidence Grade
Proof of pitch photo yes N/A Pitch
graded on
Unit 2 sheet
Pitch powerpoint/prezi yes
Unit 18: P4, M4,
D4
Unit 4: P3, M3, D3
Evaluation blog dist
Action Plan (to improve grade):
Task 1 –
1. No work uploaded – some good analysis on the adverts
2. Excellent definitions of the techniques
3. Great advertising company name but very brief company information and why you came up
with that name and design
4. Excellent analysis of the 4 adverts
5. Great analysis of pedigree chum advert
Task 2 –
1. No work uploaded – an excellent mind map now uploaded showing ideas.
2. Great research on Harrogate Water. Good design for own ideas.
3. Great clear table showing the teams ideas and decisions
Task 3 –
Excellent print adverts teamed with a very professional TV advert, well done
Task 4 –
Both uploaded.
Task 5 –
An excellent evaluation that evaluates your strengths and weaknesses well, great illustrative examples,
well done.

2. Unit 18: Advertising Production
Student Action Plan:
I understand the contents of this action plan and realise that it is up to me to act on the advice
given. I will….
Student Signature:
Date:
Assessor name:AJO
Date:28/04/15
Assessor signature: Distinction