This document is a unit assessment for a student named Harry Jenner. It evaluates their work on several advertising-related tasks. The student received distinctions for researching advertising techniques, developing product ideas, and designing various advertising materials like posters, online ads, and print ads. They were asked to improve their work by adding links to a TV ad, re-uploading a presentation, including feedback on a pitch, and attributing an analysis correctly. The student will need to sign an action plan to address the assessor's comments and ensure they receive full marks.

1. Unit 18: Advertising Production
Candidate Name:
Harry Jenner
Task 1: Research - Distinction
Unit 1: P2, M2, D2
& P4, M4, D4
Unit 18: P1, M1,
D1
Evidence Grade
Unusual advert analysis Yes D
Advertising techniques worksheet Yes D
Team name (advertising company),
slogan and logo
Yes D
4 advert analysis table Yes D
Individual advert analysis Yes D
Task 2: Developing your product - Distinction
Unit 1: P3, M3, D3
Unit 18: P2, M2,
D2
Mind map of initial group ideas Yes D
Blog post of individual ideas and
research into a rival product
Yes D
Blog post with team review of ideas and
final group decision
Yes D
Task 3: The design process - Distinction
Unit 18: P3, M3,
D3
Evidence Grade
A poster for an appropriate magazine Yes D
An advert for a bus or train Yes D
An online advert for a website (banner) Yes D
A group TV advert No
Task 4 and 5: The Pitch and Evaluation - Distinction
Unit 1: P4, M4, D4
Unit 4: P2, M2, D2
Evidence Grade
Proof of pitch (prezi/power-point, script
and photo)
Yes, but
does not
load
N/A Pitch
graded on
Unit 2 sheet
Pitch (unit 2) feedback sheet No
Unit 18: P4, M4,
D4
Unit 4: P3, M3, D3
Evaluation including peer and teacher
feedback
Yes D
Action Plan (to improve grade):
A great piece of work with good detail on adverts, audience and products. You have
really thought about how to attract audience to your product. You need to add links to
your TV advert and reload your Prezi presentation. Plus add your unit 2 (pitch)
feedback sheet.
Your ‘Unusual Advert Analysis’ has J Newton’s name instead of yours.
Add all tasks to your blog!
Student Action Plan:
I understand the contents of this action plan and realise that it is up to me to act on the advice
given. I will….
Student Signature:
Date:
Assessor name:
Date:
Assessor signature: Distinction