1. Unit 18: Advertising Production
Candidate Name: Tom Fearon
Task 1: Research - distinction
Unit 1: P2, M2, D2
& P4, M4, D4
Unit 18: P1, M1,
D1
Evidence Grade
Unusual advert analysis Y pass
distAdvertising techniques worksheet Y dist
Team name (advertising company),
slogan and logo
Y dist (in
eval)
4 advert analysis table Y merit
Individual advert analysis Y merit
Task 2: Developing your product -dist
Unit 1: P3, M3, D3
Unit 18: P2, M2,
D2
Mind map of initial group ideas Y dist (in
eval)
dist
Blog post of individual ideas and
research into a rival product
dist
Blog post with team review of ideas and
final group decision
Y merit
Task 3: The design process - distinction
Unit 18: P3, M3,
D3
Evidence Grade
A poster for an appropriate magazine Y
distAn advert for a bus or train Y dist
An online advert for a website (banner) Y
A group TV advert Y dist
Task 4 and 5: The Pitch and Evaluation - distinction
Unit 1: P4, M4, D4
Unit 4: P2, M2, D2
Evidence Grade
Proof of pitch (prezi/power-point, script
and photo)
Y N/A Pitch
graded on
Unit 2 sheetPitch (unit 2) feedback sheet Y
Unit 18: P4, M4,
D4
Unit 4: P3, M3, D3
Evaluation including peer and teacher
feedback
Y dist dist
Action Plan (to improve grade):
Task 1 – your unusual advert analysis needs more detail, try writing it in paragraphs and think more
about who the target audience is (age and gender) and how they reach them. Your 4 advert analysis
needs more detail in the audience column, who would you say the target audience is? Your analysis of
3 mobile needs more detail. What techniques have they used to reach their audience?
Task 2 – You have written a blog post with your ideas but these are quite brief. Your group ideas
review table could be more detailed to show your groups ideas in full sentences. Now added
Task 3 – your print advert and group TV advert are excellent and you have reached your target
audience well.
Task 4&5 – please add your presentation, script, photo and feedback sheet to your blog. Now added
Task 6 – your evaluation is excellent, your step by step is clear and detailed and you have thought
though your strengths and weaknesses well.
This is on track for a distinction Tom well done, please add the missing parts to your blog and amend
the above for a higher grade.

2. Unit 18: Advertising Production
Student Action Plan:
I understand the contents of this action plan and realise that it is up to me to act on the advice
given. I will….
Student Signature:
Date:
Assessor name: AJO
Date: 19/02/14
Assessor signature: AJones